Antonia Wade's Linkedin Analytics

I'm passionate about marketing and building amazing teams. I love seeing how strong, creative ideas can drive real differentiation and build brand profile. I enjoy taking targets so my team knows that they're driving tangible business results. And I get energised by change - agile problem solving in a fast-moving, transformative environment using data, insight and digital channels to do new things and push boundaries. I'm currently the global CMO for PwC. PwC builds trust in society and solves important problems. We have offices in 155 countries with more than 284,000 people and are one of the leading professional services networks in the world. We help organisations and individuals create the value they are looking for, by delivering quality in Assurance, Tax and Advisory services. Our vision is to be the most trusted and relevant professional services business in the world - one that attracts the best talent and combines the most innovative technologies, to help organisations build trust and deliver sustained outcomes. Before that, I was CMO at Capita, a £4bn consulting, digital transformation and business services company with 60k employees globally. In two years we built a strategic, data driven marketing function, transforming 65+ fragmented teams - with 147 brands, 185 websites and negative ROI - into a multi-award winning team. We launched a refreshed brand platform in 2019 in partnership with TED and Wired, then in 2020 we generated £5.8bn pipeline, closed the consideration gap vs competitors by 15 points and achieved the highest NPS score in 3 years. Prior to that, I led the global marketing team at Thomson Reuters, transforming it from a loss-making function into a happy, productive team, delivering 17% of gross sales and 34% of pipeline –making $14 for every $1 invested in marketing. We also launched a new brand - Refinitiv. I also spent 10 years at Accenture where I led global marketing strategy for a $3bn technology business to accelerate sales, drive customer loyalty and raise brand within the market – as well as lead internal communications for 50,000 people. I'm a regular speaker on the marketing circuit - on change, data, technology and client insights. I am also on the boards for ITSMA and Propolis - who both champion all that is great about b2b marketing - and a mentor for the Marketing Academy scholarship program. Specialties: Strategy and Execution • Marketing Communications • Channel Marketing • Brand Management • Digital Marketing • Change Management • Business Development • Management and Leadership • Global markets