Antonia Wade's Linkedin Analytics

Seasoned CMO, who excels in complex, global matrixed organisations. Named Marketing Week's Marketer of the Year in 2024, my team is multi-award winning across campaigns, brand and digital. I am a regular speaker on the marketing circuit and authored a formative book on the B2B Buyer Journey. Currently the Global Chief Marketing Officer for PwC. ($50bn+ revenue, 370,000 people in 140+ countries). In the last year, I revitalised PwC's brand and rolled it out around the world across all channels. This included visual and verbal refresh, plus a global advertising campaign and sponsorships with TED, Bloomberg and WSJ amongst others. The campaigns the team ran generated $500m+ pipeline and won 70 awards. I also look after a complex marketing and sales tech stack, our digital strategy and upskilling across sales and marketing. Before that, I was CMO at Capita, (£4bn revenue, 60k employees). Transformed 65+ fragmented teams, 147 brands, 185 websites and negative ROI - into single organisation. Launched new brand, ad campaign and partnerships including TED. Generated £5.8bn pipeline, closed the consideration gap by 15 points and got highest NPS score in 3 years. Prior to that, I led the global marketing team at Thomson Reuters, transforming it from a loss-making function into a happy, productive team, delivering 17% of gross sales and 34% of pipeline –making $14 for every $1 invested in marketing. We also launched a new brand - Refinitiv. I spent 10 years at Accenture where I led global marketing strategy for their $3bn technology business to accelerate sales, drive customer loyalty and raise brand within the market – as well as lead internal communications for 50,000 people.