LinkedIn

Managing a portfolio including Italy's top 25 biggest clients across diverse industries, including Manufacturing, Insurance, Telecommunications, Education, Energy, and Automotive. 
Clients within this portfolio include industry giants like Stellantis, Generali, Solvay, the Italian Public Sector, Tim, Vodafone, and Samsung. 
My primary objective is to achieve a 40% annual growth rate for these accounts, consistently contributing to an annual portfolio value of €10 million.
Sales Methodology: MEDDIC

Track record of overachieving on commercial targets:
FY23 Performance - 130%, 101%
FY24 Performance - 106%

Enterprise Client Solutions Manager 

As a member of the first Italian team in LinkedIn Marketing Solutions, I had the opportunity to manage a portfolio of mid-market and enterprise companies across diverse industries (Fin Tech, Telco, Automotive etc). My main responsibility was to provide strategic advice to these clients on how to generate leads, drive website traffic, position their brands, and attract top talent.

Key responsabilities:
- Managing the entire sales cycle and usage of LinkedIn advertising solutions for 25 parent accounts.
- Leading territory planning efforts to achieve KPI excellence, quotas, and sales pillars.
- Developing and maintaining relationships with C-levels to discuss long-term marketing strategies.

Track record of overachieving on commercial targets:

FY21 Performance - 100%, 100%, 123%, 120%
100% forecast accuracy

Client Solutions Manager

As a media sales consultant at LinkedIn Talent Solutions, I was responsible for consulting with over 70 enterprise clients across all verticals, helping them improve their digital presence on LinkedIn and structure successful digital strategies that aligned with their business objectives.

I launched successful employer branding, corporate, and talent acquisition projects, growing over €2.5m in active advertising campaigns and owning all aspects of marketing campaigns to ensure client objectives were met.

In my role, I identified and engaged with key decision makers including HR Directors, Marketing Directors, and CEOs, presenting them with the impact of LinkedIn advertising on their business.

Sales Methodology: BANT

Track record of overachiving on commercial targets:
FY 2020 Performances - 131%  (EMEA top performer)

Enterprise Account Manager

Sage

Working closely with the Sales team in monitoring campaign effectiveness optimizing the lead flow process
Responsible for managing Media Center/Agencies
Developing Customer Segmentation analysis to be used as best practice by Sales and Marketing to identify and target the right persona, best industry type, Geo etc.
Working in optimizing customer journey and end to end tracking providing insights, highlighting key trends etc
Working in the implementation of ABM programs for our MSB solutions 
Responsible for planning marketing investments, investments proposal and Gap analysis.
Responsible for keeping budget to plan.

Demand Manager EMEA

Responsible for planning, executing and tracking high performing marketing campaigns for customer acquisition. Monitoring the investments optimizing Kpis in order to drive ROMI.
Newsletters planning, execution and delivery.
Social Media, Blog posts execution and reporting.

Campaign Manager

Paddy Power Betfair

Responsible for creating and managing retention and acquisition marketing campaigns for the Italian market.

Betfair

Managing the creation of all content on Sportsbook,Exchange and mobile in                                                       Denmark,Bulgaria,Spain and Italy. Responsible for a team of six.

Content International Operations Team Lead

Responsible for managing the life cycle of sports betting content across Betfair's websites and mobile channels (Betfair.com, Betfair.it)

International Content Executive

Premier Publishing Ltd

My job in sales support was administration and other office duties providing data and reports to help the sales team.
I worked also as Marketing assistant researching articles and editing press releases for online pubblications and also promoted new email marketing campaigns & distributed newsletters.

Marketing Assistant - Intern

Law Firm Domenica Bruzzese

Responsible for customer enquiries, their retention and support
I worked in the insurance legal processes, fraud risks, following up the administrative duties

Lawyer Apprenticeship

Accomplished sales and account management professional with 10+ years of international experience. Skilled in engaging with C-level business and technical executives to build trust and accelerate strategic opportunities. Expertise in developing and executing strategic plans to achieve business growth objectives. Fluent in Italian and English.

HIGHLIGHTS

• Exceeded commercial targets consistently throughout career
• Experienced in opening new markets across Europe
• Proven ability to build strong relationships with key accounts

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Antonio Comito's Linkedin Analytics

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Antonio Comito's Linkedin Analytics