António Costa's Linkedin Analytics

As a seasoned digital marketing professional, I bring over 7 years of experience in driving successful paid media strategies and leading high-performing teams. In my current role as a Senior Paid Media Strategist and Team Lead at Aon, I lead a team of 4 professionals and oversee the development and execution of paid media, social media, direct mail strategies, and other opportunities to reach our main target audiences in the healthcare, legal, and financial industries. Prior to joining Aon, I honed my skills in various digital marketing roles, including as a Mobile Media Buyer at ReachMobi, a Head of Digital Marketing at The Tour Guy, and a Digital Account Supervisor at Neo Media World. In each role, I played an integral role in developing and executing integrated marketing strategies that connected various channels, including PPC advertising, SEO, content marketing, user experience, social media, and consumer insights, resulting in significant revenue growth and brand awareness for each organization. Throughout my career, I have been passionate about leveraging data-driven insights to optimize campaigns and improve ROI. I am highly skilled in overseeing the paid media strategy for multiple brands, managing agencies, suggesting improvements and optimizations across various channels, and executing campaigns across social media, paid search, display, and affiliate marketing. As a strategic and results-driven marketer, I thrive in fast-paced, dynamic environments and welcome the opportunity to collaborate with like-minded professionals to drive growth and success.