Global Work Rebel

I write, I think, I observe, I riot, I create. In English and in Finnish. Locally and globally. With corporations and and start-ups alike often in projects related to equality, sustainability, urbanization, digitalization, human rights and social responsibilities of the brands. Categorization is boring. I am not. Neither are the people I work with. I believe in bigger purpose than making profit. Rebel is real. 

The Short Client Crush List includes: Burger King, DB Schenker, Design Museum Helsinki, Fazer, Finnair, Helsinki Airport, HMD Global, KONE, Kyrö Distillery, Nokian Heavy Tyres, Schneider Electric, Stannah Lifts, Suunto, Unilever, UPM Raflatac, Vaisala, Wärtsilä and Yle. 

-> globalworkrebel.com

Independent Creative Director, Gently Rioting Brand Consultant  & Global Work Rebel

Moppi.com

Was building the future of cleaning (and work) by managing the brand of Moppi, the most modern and sophisticated digital marketplace for cleaning professionals in the Nordics at the time. Left the company early to focus on independent consulting.

Chief Brand Officer (CBO) and Co-founder

Antti J. Peltonen

An excellent freelance writer who wrote anything of everything in English and in Finnish. The client list included the two biggest newspapers in Finland Helsingin Sanomat and Aamulehti and most of the leading Finnish magazines, some of them available overseas also, such as Aino, Divaani, Elle, Finnish Music Quarterly, Grafia, Ilta-Sanomat, Image, Journalisti, Kasino A4, Kauppapolitiikka, Kotivinkki, Kuukausiliite (HS), Lapland Magazine, Maailman Kuvalehti, Mondo, Nyt-liite (HS), Olivia, Optimist, Raymond, Talouselämä, Trendi, Urheilulehti, Veli and Viini. Good times. Even though modern times are better.

Independent Journalist, Writer, Media Consultant & Storyteller

World Design Capital Helsinki 2012

Worked with all kinds of WDC Helsinki 2012 related words. Wrote and edited stories, news, theme descriptions, speeches, columns, brochures, CD covers (of which one, Streets Ahead, he won The Silver Award Hopeahuippu at Vuoden Huiput 2011 competition as a copywriter and of which another one, Helsinki - Made of Wood set block he was shortlisted for Vuoden Huiput 2012 competition), postcard collections, shopping windows, stamp collections, web stores and articles etc. on and off line. Put some words on the walls and floors of various buildings of Helsinki including the Helsinki Airport, The National Gallery of Finland and the Port of Helsinki. Was responsible for news production of WDC Helsinki 2012. Also helped producing publications such as magazines, in Finnish, in English. 

Double tripled as copywriter-creative at WDC Helsinki 2012 producing ads and campaigns everywhere, from the trams and streets and shopping windows and pavements and bridges of Helsinki to the building walls of The Pavilion, the department store of Stockmann and The Finnish National Gallery Ateneum. Helped producing a number of small and massive exhibitions such as Everyday Discoveries as a creative-copywriter. Also wrote all kinds of ads for various magazines and newspapers such as The Financial Times and, perhaps most importantly, the Donald Duck. 

Worked with Finnish and global brands like Blue 1, BMW, Fortum, Helsinki Airport, HOK-Elanto, Kone, Martela, MTV Media, Nokia, Sanoma Magazines, UPM, Viking Line, Clear Channel, Deloitte, Fjord, Hasan & Partners, IBM, Iittala, Lapin Kulta, Paulig and Stockmann.

Editorial Communications Officer + Copywriter + Creative

KASINO CREATIVE STUDIO & KASINO CREATIVE PUBLISHING

Was the lead writer, planner, designer and creative at Kasino A4, an international style magazine that was published in 20+ countries around the globe. In 2008 Kasino A4 was awarded wood pencil in D&AD awards and in 2010 Kasino A4 won D&AD's graphite pencil. Kasino A4 was, and probably still is, the coolest magazine in the world in the history of the coolest magazines.

Editor-At-Large

Urheilulehti (A-lehdet)

Covered the Finnish and international football with a critical yet fair look at Urheilulehti, the second oldest weekly sports magazine in the world (Urheilulehti was founded in 1896). Twitter sensation long before Twitter.

Chief Football Writer

Aamulehti

Covered pretty much everything including politics, culture, news around the globe, sunday section, tv, radio, sports etc. for the second biggest daily newspaper in Finland. Solid school of life, writing and waking up way too early.

Staff Writer

Kentucky Kernel

Wrote all kinds of stories for the prestigious Kernel, one of the top student newspapers in the US, established in 1892 and independent since 1971 and published 5 days a week as one of the largest circulating newspapers in the state of Kentucky, while studying at the University of Kentucky.

Contributing / Staff Writer & International Correspondent

Nope. I am still not your average marketing person but a misfit social scientist and gently rioting Global Work Rebel who believes in bigger things than just selling, making profit or adding value. I am very good in what I do but work does not define me. Life does. Categorization is boring. I am not. Neither are the people I collaborate with. 

Available for very short, pretty short, short of sort, sort of long and extremely long smoothly ambitious projects. Rebel is real. 

More pure client crush at www.globalworkrebel.com.

Taplio

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