MediaDoer

MediaDoer® is a small personal marketing agency that makes companies more visible online, started in 2022 in Uppsala, Sweden.

MediaDoer is a personal marketing agency that collaborates with small and medium-sized companies throughout Sweden and internationally. MediaDoer offers services in social media, digital advertising, content marketing, copywriting, search engine optimization, strategy and more.

With the right strategy, method and message, companies can become more visible and reach their audience. We simply simplify digital marketing.

Marketing Consultant

Antti Marketing

MnO International AB

Marketing Automation & Marketing Intern

Arval BNP Paribas Group

Regional Marketing Specialist and CSR coordinator for Arval - BNP Paribas Group, with responsibility for marketing, communication and quality at Arval Sweden and Arval Nordics. Long history of working in the financial services and automotive industry. Working expertise in marketing, communications, quality, social media management, copywriting, lead generation, SEA, SEO, press relations, project and product management, market research, marketing strategy, design, web, advertising, CSR, ISO 14001 and more.

Marketing Specialist

In this role, I managed the contract installation of leased vehicles and rental cars for clients. As Marketing Specialist, I was responsible for developing and executing marketing campaigns and communications to promote the company's products and services.

Purchase & Daily Rental Specialist and Marketing Specialist

Operations specialist, marketing and web specialist.

Installation Specialist

GE Capital

Fuel Operations Specialist

GE Commercial Finance Fleet Services

Fleet Administrator

PostNord Sverige

Employee

LW Sport

Shop Assistant

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗚𝗲𝗻𝗲𝗿𝗮𝗹𝗶𝘀𝘁 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁 | Digital Marketing | SEO | Content | Ads | E-Mail Marketing | Strategy | AI-chatbots | Marketing Automation | 𝙁𝙀𝙀𝙇 𝙁𝙍𝙀𝙀 𝙏𝙊 𝘾𝙊𝙉𝙉𝙀𝘾𝙏 🖇️

Hello and welcome to my LinkedIn profile!

I'm a passionate marketer seeking opportunities in digital marketing, marketing automation, and related fields, both in Sweden and abroad. My expertise includes a wide range of areas, namely marketing automation, digital marketing, social media, SEO, digital advertising, content creation, copywriting, strategy, AI-chatbots, Lean, and brainstorming facilitation. With my expertise and goal-oriented approach, I aim to support businesses achieve their digital marketing objectives. 

Feel free to reach out to me here on LinkedIn to explore collaboration possibilities.

mediadoer.link/hello

How to be creative to solve challenges for 5 minutes:

1. Identify the problem
2. Let your mind wander
3. Embrace absurdity 
4. Break down the boundaries 
5. Sketch your "out-of-box" solutions 

Remember, every challenge has a creative solution.

What's the most creative solution you've come up with recently?

#CreativityChallenge #ProblemSolving #ThinkOutsideTheBox

Antti Ekström

Shattering Myths? 3 myths about marketing that are not myths.

In the marketing world, some so-called "myths" are actually truths that drive successful initiatives.

1. "Content is King": Quality content builds brand credibility.
2. "Marketing is a Cost Center": It's an investment yielding returns. 
3. "Customer is Always Right": Their feedback is invaluable. 

In essence, these "myths" shape up the fundamentals of successful strategies, and understanding them helps to steer efforts in the right direction. 

What other "myths" in marketing do you consider a reality? 

#MarketingMyths #MarketingStrategy #RealityCheck

Puzzled between ICP and target group?

Here's your cheat sheet to differentiate.

When to use ICP (Ideal Customer Profile):

1. While creating personalized marketing campaigns
2. For detailed understanding of customer's needs
3. To increase conversion rate and revenue per customer

When not to use ICP:

1. While running broad awareness campaigns
2. For general market research

Same for target group, but remember, they may seem the same, in reality, they serve different purposes. 

Which do you find more effective: ICP or target group?

#Marketing #CustomerStrategy #ICP #TargetGroup

Marketing automation strategies can be confusing.

There are so many metrics to focus on.

- Open rates
- Click-through rates
- Conversion rates
- Customer retention rates
- ROI on campaigns

There are definitely some metrics that matter more than the others.

When I work with marketing automation, I check for these things instead:

1. Personalization and segmentation
2. Testing and optimization of workflows
3. Integrating automation with human touchpoints
4. If my lead scoring set-up is functional

And it is working for me.

What innovative ways do you use to enhance your marketing automation strategy?

#MarketingAutomation #DigitalMarketing #Innovation


5 things I find challenging working on SEO projects every time:

1. Constant Google algorithm updates 
2. Content that isn't SEO-optimized 
3. Poor website structure 
4. Slow site speed 
5. High competition for popular keywords.

And here are ways to address them with a question: 

1. Are we monitoring the recent SEO updates closely?
2. Is our content hitting the SEO sweet spot?
3. Can our website structure be simplified? 
4. Have we considered speeding up our website? 
5. Are we targeting the right set of keywords?

SEO challenges can be overcome with a strategic approach and consistent effort.

What effective strategies have you implemented to tackle these SEO challenges?

#SEOStruggles #SEOChallenges #DigitalMarketingTactics

This cannot be repeated too often: Understand that communication isn't:

❌ Solely about us.
❌ Pushing what we offer.
❌ A monologue.
❌ Loaded with technical jargons.
❌ Coming from a self-centered perspective.

But, it is:

✅ About your client.
✅ Guided by their needs.
✅ Engaging and inclusive.
✅ Clear and simple.
✅ From their perspective.

Your communication helps to answer these questions:

1. What can you do for them?
2. How will you meet their needs?
3. Why should they trust you?

Shift focus from 'us' to 'you' for effective communication.

#communication #clientcentric #perspective #engagement

How can you adapt LEAN principles into your marketing operations?

When to use LEAN Principles in Marketing Operations:

- Streamlining email marketing campaigns to eliminate wasteful steps.
- Improving social media content planning to increase efficiency.
- Enhancing data analysis processes for better decision-making.

When to not use LEAN Principles in Marketing Operations:

- Implementing LEAN without proper employee training.
- Applying LEAN solely for short-term gains without long-term strategy.
- Using LEAN without adjusting to specific marketing needs.

Incorporating LEAN Principles into your marketing operations can lead to increased productivity and streamlined workflows.

Remember, the key is to adapt LEAN principles to suit your unique marketing challenges.

#LEANPrinciples #MarketingEfficiency #ContinuousImprovement

Tackling the marketing maze, are we?

Today's marketers are caught in an intricate web of challenges.

1. Shorter customer attention spans
2. Marketing through constant noise
3. Shifting customer loyalties
4. Navigating the data jungle
5. Balancing creativity and data-driven practices.

Despite these hurdles, marketers are finding innovative ways to engage customers, rise above the noise, and build strong brand loyalties.

One-line tip: Understand your customer, understand your success.

Do you witness any other marketing challenges?

#ModernMarketingChallenges #InnovationInMarketing #CustomerCentricity

Slack, Trello, you name it. But this might be my most used tool I use daily to solve tasks: The snipping tool.

The snipping tool is my go-to for quick and efficient screenshots. Whether it's capturing visuals for presentations, saving important information, or reporting bugs, this tool streamlines my daily tasks like no other.

It is a small productivity powerhouse that simplifies sharing, annotating, and gathering key information with just a few clicks.

Use it for:
- Documenting client feedback
- Creating visual guides for colleagues
- Saving inspirational designs
- Troubleshooting software bugs
- Archiving important emails

What is your favorite handy tool for productivity? #ProductivityTools #SnippingTool #EfficiencySimplified

There are 2 types of inbound marketing:

1. Passive inbound marketing: This relies on organic search traffic, creating content and waiting for potential clients to come.

2. Active inbound marketing: This involves reaching out through social media, newsletters, and optimized SEO tactics to actively draw customers in.

In which inbound method do you find more value and why?

#InboundMarketing #DigitalMarketingStrategy #ActivePassiveMarketing

Deciphering between inbound and outbound marketing - How?

The marketing world has evolved, with contrasting inbound and outbound strategies. Your challenge? Knowing when to utilize each. 

When to use Inbound Marketing:

1. Attract a target audience via content marketing
2. For long-term relationships with customers
3. Educate consumers as an industry thought leader

When not to use Inbound Marketing:

1. Need for quick, immediate results
2. No content creation team or resources
3. Target audience doesn’t utilize digital platforms frequently

Inbound and outbound marketing are tools for different junctures. Comprehending when to deploy each strategy is a marketer's forte. 

Which marketing strategy are you veering towards and why?

#InboundMarketing #OutboundMarketing #MarketingStrategy

Marketing Strategy: Master One Before Moving to the Next

In marketing, attempting too many strategies at once often leads to a "jack of all trades, master of none" scenario. We hurry, accumulating flawed endeavors.

The key to successful marketing is to start with one strategy, perfect it, and then move onto the next. This approach gives each strategy the focus it deserves and the chance to prove its efficacy.

"𝘓𝘪𝘧𝘦 𝘪𝘴 𝘢 𝘴𝘶𝘤𝘤𝘦𝘴𝘴𝘪𝘰𝘯 𝘰𝘧 𝘭𝘦𝘴𝘴𝘰𝘯𝘴 𝘸𝘩𝘪𝘤𝘩 𝘮𝘶𝘴𝘵 𝘣𝘦 𝘭𝘪𝘷𝘦𝘥 𝘵𝘰 𝘣𝘦 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘰𝘰𝘥." -Ralph Waldo Emerson. 

In marketing, it starts with mastering one thing at a time. 

What's the one marketing strategy you are currently focusing on? 

#MarketingStrategy #FocusAndPerfect #MasterOneThenNext

You don’t need a super degree in marketing.

You don’t need to spend endless hours studying.

You don’t need to memorize all the textbook jargons.

You don’t need to chase after every trend.

You don’t need to be everywhere on social media.

Just solve a problem you understand, serve your customers better than others, and build a business that's authentic.

Do you agree?

#Marketing #BusinessGrowth #CustomerSatisfaction

Anyone experiencing getting a lot of scam messages last few weeks here on LinkedIn?

Drowning in insights?

In the age of data-driven decision-making, we gather and share a plethora of insights. Is there a limit though?

Insights are like spices - they enhance understanding, just like spices amplify flavor. Personal or professional, they add perspective. But can we share too many? 

What's your take on this?

#insights #datamanagement #knowledgesharing

Quick tip to understand your Ideal Customer Profile (ICP) quickly:

Start by segmenting your current customer base. Look at demographics, behavior patterns, conversion rates, and engagement levels. Identify common characteristics and challenges. This exercise will quickly give you a clearer picture of who your ICP is.

Who do you consider as your ICP?

#CustomerProfile #MarketingStrategies #CustomerSegmentation

Three Musketeers of Digital Marketing?

Content, copywriting and SEO - these three pillars of digital marketing seem different but have a lot in common. They all focus primarily on providing valuable information to the target audience, keeping them engaged, and ultimately driving traffic towards the business.

Content crafts the message, copywriting encapsulates it persuasively, and SEO ensures it reaches the right audience. They're intertwined, each enhancing the effectiveness of the others.

Which one do you think plays the most critical role in digital marketing and why?

#DigitalMarketing #Content #Copywriting #SEO

5 Ways to Approach a New Marketing Project

Starting a new marketing project can be both exciting and overwhelming. Here are some key questions I ask myself to ensure success:

1. What are the project goals and objectives?
Setting clear goals from the beginning helps guide the project in the right direction and keep it on track.

2. Who is the target audience?
Understanding the target audience is crucial for creating content that resonates with them and drives engagement.

3. What channels will be most effective?
Choosing the right marketing channels based on the target audience and goals will maximize the project's impact.

4. How will success be measured?
Determining KPIs and benchmarks upfront allows for tracking progress and making data-driven decisions throughout the project.

5. What is the timeline and budget?
Setting realistic timelines and budgets ensures that the project stays within scope and is completed on time and within resources.

By asking these key questions before diving into a new marketing project, I can strategize effectively and set up for success.

What questions do you always ask yourself before starting a marketing project?

#MarketingStrategy #ProjectManagement #DigitalMarketing

"Content writing is solely for marketing."

However, I believe it serves deeper purposes.

Here's why: it informs, educates, and entertains readers.

So, instead of "solely for marketing," see it as value-creation.

What do you think about content writing's role?

#contentwriting #valuecreation #marketing


Overanalyzing marketing KPIs should be less about:

- Constant nit-picking on numerics
- Ignoring non-numeric insights
- Throwing everything into one metric
- Focusing entirely on top-line KPIs 

Overanalyzing marketing KPIs should be more about:

- Evaluating core metrics efficiently
- Learning from non-numeric patterns
- Categorizing KPIs for different marketing efforts 
- Balancing focus between top-line and deep-dive KPIs 

Afterall, not everything that counts can be counted.
  
What's your approach on this? 

#MarketingKPIs #DataInsights #BalancedAnalysis

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