Anumita Steinberg's Linkedin Analytics

I'm an award-winning growth marketing leader with a proven track record in acquisition, conversion, CRO and CRM on digital platforms including Google, Meta, TikTok, Pinterest, Shopify Plus and Klaviyo. I have extensive experience in P&L management, performance marketing and strategy working with ad agencies and on the client side working for Fortune 500, startup, and midsize brands to deliver on key KPI's including sales, YoY growth, CAC, LTV & CRO. Most importantly, I have 8+ years of experience in leadership positions, reporting to the C-suite with responsibility to manage a team of upto 30 members. Select career highlights include: - Managed upto 60M+ of paid media annually - 7+ years of experience focusing on running a full-funnel customer journey for successful e-commerce stores on Shopify and Shopify Plus doing more than 100M+ sales revenue including Henryrose.com, bearaby.com, Aquage.com, Rusk.com, Susanciminelli.com, TrueSundry.com, Custmbite.com - Launched and grew Beauty Quest Group's portfolio of haircare brands to profitability in less than a year of launch with a measured testing and scaling approach spanning across paid social and Amazon - Scaled Bearaby (a DTC Shopify Plus brand), while increasing LTV from $675 to $950, lowering CAC by 20% and optimizing ad spend to 5.2x ROAS from 3.9x ROAS - I identified new acquisition opportunities, cleaned their traffic funnels, removed friction between creative and landing pages, developed optimized landing pages, thereby improving their CRO that resulted in 10% increase in revenue generated every month - 9.9 lift in brand familiarity as a direct result of creative paid campaign for Alba Botanica, a clean skincare brand; exceeding CPG industry norms by 8pts - Extensive startup and entrepreneurial experience in e-commerce businesses including my own startup TrueSundry.com