Ipsos

Executive Director

Vumonic Datalabs

Growing business multifold in 2022 with clients form different categories – market research, ecomm marketplaces, digital agencies & d2c brands 
• Managed team of Data Scientist, and developed the streamlined data delivery process with 50% shorter TAT
• Helped the Data Science team to build NLP models on product and SKU categorization 
• Started the content marketing practice with writing and promotions of blogs and articles based on own data that helped to  increase inbound queries. 
• Helping Founders in developing the SAAS product based on current market landscape and expectations.

Head Of Strategy

IBS Intelligence

Leading growth initiatives for IBS Intelligence across – Banks, Banking Tech Technology providers & Fintech. -- selling whitepapers, consulting projects and business intelligence reports.
• Growing business in new territories of South East Asia with new client wins. 
• Successful conceptualization and execution of Lead generation campaigns for clients, using multiple channels like email, social media and website traffic.

Director

NEUROSENSUM

Head of Quantitative Division

Nielsen India

o	Delivered 30% YoY revenue growth in 2016  for custom Media & Digital business. Type of clients include Traditional & Digital Media, TV distributors, Online publishers, Advertisers and e-Commerce.

o	Developed strong advertisers & publishers’ relationships to build momentum behind Nielsen Digital Ad effectiveness business [Digital Brand Lift]; growing this business from ground up to nearly half a million dollar revenue in 2016. 

o	Created integrated learnings from multiple studies and data sources to drive business decisions for a leading DTH client. This led to deeper client engagement and renewal of their tracking business with Nielsen for the next three years. 

o	In 2018, have developed a brand health measurement score from all digital & social data [non-survey] available for a DTH service provider.

o	Have developed the research framework for recently released Facebook Thought leadership – Zero Friction Future.

Insights by Kantar

Leading the Brand and Comms team in TNS Kuala Lumpur.
o Key areas of expertise being evaluating brand performance, enhancing creative development & channel optimization for clients.

Director Client Services

Millward Brown, China in Client Service Department as Account Director with the following responsibilities: -

Leading two of the biggest accounts in MB Shanghai. Focusing on managing and growing relationships with clients & building traction for new MB solutions with key clients.

o Winning three new clients, this business helped to achieve profit targets for 2013.
o The first team across AMAP region to sell new equity framework for a high value key client.
o Orchestrated a high level Digital and Media learning session for key client, bringing forth best media solutions expertise in front of client – leading increased buy in of these solutions.
o 100% team retention for over 1 year.
o Lead – ‘Advertising Academy’ an initiative to build consistency and storytelling expertise across all MB Shanghai teams.

Account Director

The Nielsen Company

Revenue generation through new business development & enhancing current client relationships 
Client Servicing, Managing research projects

o Best Manager 2009 – For exceeding expectations on revenue growth & client management.
o Simply Excellent Gold Award 2009 – For leading the team towards successful execution of tight deadline high value projects & also at the same time building a strong relationship with client.
o Annual Nielsen Award 2008 – For being part of the team with highest revenue from new clients.

Sr. Manager

The Times of India

Corporate MIS, Knowledge Management, Market Research, 
Strategic Planning & New Marketing Initiatives

o Devised new pricing for services classifieds segment resulting in 20% incremental revenue.
o 110% over achievement of sales target for Times Ascent.

Sr. Executive

ATPL India

Specialising in selling high end CDMA equipment

Sales Specialist

Creating business impact with great data backed stories are my first and only love!

More than 15 years experience in helping brands develop meaningful stories along with media efficiency in how these stories are told to audiences. 

I focus on building people first approach to business, and proud to have a proven track record of leading big teams and achieving high success levels. 

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