Animal

-Worked on brands like Kotak 811, Keventers and Smirnoff for social media digital campaigns and activations.
-Utilized AI (Midjourney, Chat GPT, Dall-E) to create unique digital experiences for said brands.
Worked directly with clients/brands to present social media strategies, identify and execute campaigns.
-Collaborated with a team of designers to create AI-powered static and animated assets for Keventers and Kotak 811.

Copywriter

The Crayons Network

-Crafted social copy for Kajaria, Tata and Cornitos for their day-to-day promotional activities resulting in successful viewership and engagement.
-Worked on Pitches for CP Plus, Som Distilleries, and Tata Steel.
-Worked with art directors to produce engaging graphic and video assets for brands.
-Conceptualised, developed (including copywriting), and managed the execution of social media content for brands, as per the overall brand/content strategy.

Ethnicity Matters

-Planned successful multicultural campaigns for major clients like Rogers and Metrolinx along with their subsidiary brands Fido, chatr, GO and UP Express.
-Worked with Canadian brands to help them reach multicultural audiences by executing culturally impactful themed campaigns around South Asian festivals like Holi and Diwali.

Copywriter - Contract

Klick

-Edited, transcribed, and revised copy decks for various life sciences brands. Wrote taglines and long-form copy for them.
-Crafted successful creative concepts for upcoming and existing life sciences brands and non-profit organizations, creating effective marketing assets working in both small and large creative and strategy teams.
-Attended sales and marketing planning meetings, prepared presentations, and pitched said concepts to clients while executing final campaigns based on their needs and feedback.
-Worked with senior medical editors and learned the basics of American FDA rules to be kept
in mind while working on campaigns for healthcare brands.

References: Jamila James, Lauren Naima, Nick Wassmer.

Global Order

-Provided consulting, production and editing services for a burgeoning political think tank based in New Delhi on all matters of audiovisual and written content including interviews, monologues and event recordings.
-Provided Video editing and sound design services.
-Organized and maintained team resources and guides.

Media Consultant

Oviya Studios and Jampad

-Executed post-production projects, planned rollouts, launches, and budgets for local artists while helping them record and produce audio and video content.
-Worked with a local record label and assisted it with operational requests, sales and promotions.

Assistant Audio Engineer

"I live, I'm a liver." - Sri Orry

Copywriter, and more.

I believe in fast-paced creative work rooted in technical ability. 

I have experience in audio and video production along with writing which has helped me generate better ideas at a higher volume over the years. I am a fast learner, which has helped me gain a deeper understanding of different kinds of consumers, clients and their needs and wants.

I have a great interest in the sheer simplicity and effectiveness of copywriting and hone that skill everyday. I work on other types of content on my own time, including novels and screenplays (coming soon..?).

I love making funny reels occasionally and explore the crazy but fun world of social media.

I have been making music and learning about audio for many years. I proudly wear the tag "Amateur Bedroom Producer" and have written songs along with scores and instrumentals that I have posted on YouTube and Spotify.

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