Connected Energy

Head Of Marketing

Head of Marketing - fleet and workplace charging

Elmtronics

Elmtronics officially became Mer on 25 April 2022

Leading a team of marketing professionals to position and promote Elmtronics as a leading EV charge point provider. My role includes strategy development; overseeing a brand refresh and website redevelopment project; digital marketing strategy; PR; content development and working closely with the sales team to enhance the customer journey through the production and dissemination of marketing collateral.

As key projects manager, I was responsible for a number of partnerships including securing a successful B2B partnership with a leading energy provider and securing £259,000 from Innovate UK for the development of the company's back-office software.

Key Project Manager

Zero Carbon Futures

·	Account management of a number of Zero Carbon Futures’ key customers to ensure timely delivery of end-to-end EV consultancy projects working with transport and sustainability policy officers in both the public and private sectors.
·	Undertaking research and data analysis for our clients to help inform strategy and policy   development. This has included analysing charge point data; undertaking driver surveys; identifying best practice and holding workshops, focus groups, and interviews with EV drivers.
·	Holding client-specific workshops and training sessions with public sector stakeholders to facilitate the development of EV policies and strategies.
·	Relationship management of a number of strategic consultancy partners including Capita group who I worked in partnership with to secure a place on the Efficiency East Midlands framework of EV consultants.

Account Manager

Gateshead Council

Part of a dynamic project team working to transform Gateshead's digital offer to both residents and stakeholders to encourage digital first communications. My role involved supporting the transition to a new digital platform: from undertaking user research, scoping user requirements, working with developers to create new digital solutions right through to creating content that works for a range of audiences. 

Experience: UX, scoping and wireframing, user testing, data and analytics, content development, digital campaigns, content guidelines and digital training.

Digital Services Developer

·	Responsible for all marketing activity for the company to position ZCF as a leading expert in EV charging infrastructure to attract new business opportunities. 
·	Marketing and relationship lead on the OZEV funded Plugged in Places project. The project successfully created one of the UK’s first regional EV charging networks. My role included marketing the opportunity of funding for charge points using a range of communications channels         including digital campaigns, vehicle roadshows and fleet workshops.
·	Marketing lead on EA Technology’s My Electric Avenue project. The project aimed to recruit a number of homes in the same street to take part in an EV and energy trial. 
·	Marketing lead for Milton Keynes’ Go Ultra Low City programme covering PR, website development, collateral and digital marketing. 
·	Website redevelopment and content creation for EDF Energy’s new EV proposition.
·	Marketing and dissemination lead on the European Rapid Charge Network project. The project brought together a consortium which included Nissan, BMW, Renault and VW with the aim to install a motorway network of multi-standard, rapid charge points. 
·	Organising industry events including the company presence at key sector events both by exhibiting or arranging speaker slots.
·	Tender and proposal writing, developing funding bids and presenting to potential clients to secure an ongoing pipeline of work.

Marketing Manager

Google

The Digital Garage project was a digital marketing initiative by Google. The project ran in Newcastle in 2016 to help businesses to grow their online presence. My role was a team leader for the project, providing advice to businesses through one hour mentoring sessions and hour-long masterclasses.

http://g.co/newcastlegarage

Digital Garage Team Leader, Trainer and Mentor (freelance)

One NorthEast

Responsible for the effective implementation of North East England's Regional Image campaign. The inward investment marketing campaign focussed on the region’s key sectors including digital,          automotive (electric vehicles) and offshore wind. My role was to ensure the timely delivery of the £3 million campaign, managing a team of seven marketing professionals and an array of suppliers.

Regional Image and International Marketing Manager

Hippo Creative

Marketing and account director at a design and creative agency specialising in data-led solutions for behaviour change campaigns.

Marketing Director

Tyne & Wear Museums

Managing a team of seven marketing officers with responsibility for the marketing and promotion of eleven museums and galleries. My work included project management of a number of key cultural events including the high-profile festival: The Late Shows.

Principal Communications Manager

A CIM qualified marketing professional with over 20 years’ experience in the public and private sector. Throughout my career, I have led marketing teams to work on high profile and strategic campaigns and my experience has provided me with a thorough understanding of the entire marketing process - from defining my audience; creating messages; crafting content; implementing targeted campaigns and ensuring strong calls to action that drive traffic and leads. 

My experience in the electric vehicle sector began in 2010 and I have been involved in a number of strategic EV charging projects, in the UK and Europe, with the objective to support the transition to electrification.

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