GO2 Partners

Director of Client Strategy and Internal Brand Engagement

• Deliver content required to grow the agency and its accounts
• Recommend marketing and communication strategies for the agency, its clients and prospects
• Drive collaboration among agency teams to generate original marketing and communication solutions
• Analyze information, data and KPIs, and then develop strategies based on findings
• Work with multiple offices and SMEs throughout the organization to develop and deliver inbound marketing content to maximize SEO and on-site conversion rates
• Collaborated with an internal, multi-office team in the delivery of company-wide communication initiatives, including an updated Intranet site, quarterly newsletters, onboarding documentation, employee-specific purchasing sites and an SME repository
• Drive brand consistency throughout the organization by working with the Creative Team to develop and deliver templates, shared assets and messaging documents
• Write and approve proposals, RFPs, website content, white papers, case studies and social media content to support both new and organic growth of the agency
• Track and analyze the ROI of marketing and communication strategies for clients to ensure success and maximize marketing spend
• Built and executed a content marketing strategy, including website content, case studies, social media posts, blogs, direct mail and email, prior to internal consolidation

Executive Strategy Director

• Collaborated with clients to give them deeper insights through sales, marketing and consumer analysis
• Worked with clients to build and maintain calendars and content for their earned, owned, paid and shared media, including public relations, social media, blogs, websites, search engine marketing, print collateral, TV and radio
• Actively supported new business activities with research and strategic insights
• Implemented standardized planning tools to foster consistency over time and across projects
• Led a team of four in the delivery of all strategic projects to support the growth of client business
• Ensured strong collaborative relationships within the agency and with clients to consistently elevate the quality of thinking and ideas applied to clients’ marketing, advertising and communication campaigns
• Created an environment that fosters personal and professional growth for team members to encourage loyalty, openness of opinion and constant curiosity

Account Planning Director

• Collected and analyzed both secondary and primary research to establish campaign strategy
• Strived to turn information into insights and ensured all creative started with strategy
• Worked collaboratively with the account service department to develop meaningful creative briefs
• Identified target audiences and proposed new media opportunities
• Collaborated with the sales team and account service department on proposals, RFPs and presentations
• Developed targeted messaging for printed pieces, digital media, TV, radio, blogs, press releases and SMS
• Met with and presented information to clients during the pitch and onboarding phases

Strategic Planning Manager

• Wrote and presented advertising strategies and creative rationales
• Established unique copy points and recognized specific product offerings for various targets
• Studied demographic, psychographic and behavioral market research to better define messaging
• Maintained, delegated and/or further expanded upon many of my prior responsibilities

Senior Research Analyst/Copywriter

• Tracked, examined and reported cable industry trends and competitive threats
• Created consumer surveys, evaluated results and recommended course of action
• Analyzed and derived conclusions from demographic and psychographic market research
• Wrote and edited copy for competitive guides, executive summaries, proposals and newsletters
• Collaboratively conceived, wrote and implemented marketing campaigns

Research Analyst/Copywriter

Kent State University

• Worked for University Communications and Marketing
• Developed, implemented and evaluated a comprehensive marketing plan the Honors College
• Researched, tracked and evaluated competitive advertising and media coverage
• Cooperatively examined, developed and initiated a data warehouse tracking proposal
• Collected and distributed daily Kent State University news clips
• Maintained tracking information related to workflow, points of pride and Web features
• Wrote and posted information and photographs to Kent State’s internal Website, FlashLine

Traffic Manager/Marketing Intern

• Worked for Flash Communications, a student agency
• Handled advertising and public relations for the Museum and Honors College
• Wrote media advisories, press releases and articles for local media outlets and publications
• Developed copy points for newspaper, brochure and magazine advertisements
• Participated in professional public relations and communications meetings

Public Relations and Marketing Coordinator

• Sold advertisements for Luna Nega and Artemis Magazines
• Created and maintained a database of current and potential advertisers
• Contacted prospective local and national advertisers
• Developed and distributed advertising rate sheets

Student Advertising Sales Representative

• Developed copy for local and regional direct mailers, advertisements, scripts and sell sheets
• Proofread and edited promotional materials for local, regional and national marketing campaigns
• Participated in professional creative meetings and brainstorming sessions

Copywriting Intern

As a natural spearhead, I drive integration between strategy and execution. I’m passionate about building internal culture, activating brands and inspiring meaningful outcomes.

With more than 17 years of experience, I've shaped impactful internal engagement strategies and inspired award-winning campaigns for a wide range of clients in an even wider range of industries. 

I’m a believer of actionable insights, data-driven strategy and result-led innovation. Every brand thrives on being unleashed in relevant and meaningful ways that connect with and inspire employees of today — and tomorrow. 

If you want to see what opportunities we can uncover at your company, reach out to me any time for:
• Internal communications
• Employee engagement
• Strategy development
• B2E/B2B/B2C communications campaigns 
• Internal brand activation
• Sales enablement content

Let’s connect!
I’d love to talk about solutions for your business.

Taplio

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