Alyson O'Mahoney's Linkedin Analytics

Integrated marketing strategist with full-funnel approach for B2C, DTC and B2B brands and services. Deep expertise in consumer health (OTC, nutritional supplements, medical devices, baby, pet and personal care). Offering: Marketing Strategy & Planning Data Insights and Market Research Marketing Audits Customer Journey Review & Optimization Web Strategy, UX & Content Brand Messaging & Positioning Brand Content Planning, Creation and Copywriting Digital Advertising Strategy and Execution Social Strategy/Marketing Search Engine Marketing (SEM) Native Content Marketing Video Marketing Brand Storytelling/Engagement Influencer Activation TV/Radio/OTT/OOH/Podcast Advertising KOL/HCP Communication Email Marketing Strategy & Content Promotions/Sweepstakes Sampling Analytics/Measurement Trade/Retail Support PR Support Ecommerce Strategy As an agency leader for more than two decades, I have been responsible for evolving two PR-centric agencies (RLA Collective, which was then acquired by Ruder Finn) into integrated marketing & communications firms, significantly growing each agency's digital marketing capabilities, mar-tech stacks, integrated marketing teams, budgets, clients, awards and agency revenue.