Stocci

Lead multidisciplinary squads in the creation of zero-to-one digital ventures in healthcare, education, and social impact.

• Structured and validated MVPs for initiatives with AI at the core — exploring applications like biomarker-based health, personalization, and connected urban systems
• Developed generative AI agents to accelerate product discovery, opportunity mapping, and early-stage delivery
• Shaped strategic framing, roadmaps, and pitch materials to support seed-stage funding
• Created internal rituals and frameworks to elevate team capabilities in product and design strategy

Senior Product Strategy Manager

Designers Founders

Founded and lead the first Brazilian community dedicated to designers who are co-founders or early team members of startups.
• Directed the branding and positioning of the initiative, establishing it as a reference in the local innovation ecosystem
• Led the creation and publication of Brazil’s first Designers Founders Map — highlighting and connecting dozens of influential professionals
• Orchestrated events, content, and partnerships to elevate the role of design in early-stage entrepreneurship

Founder & Community Lead

Phai Design

We’re a brand/design studio that creates new pieces for home with the mission to reconnect people with their present moment. Responsible for orchestrating the development of new products, business
operations and brand storytelling and art direction.

Partner & Creative Director

No One, Design-Driven Transformation

Led the design practice at a strategic innovation consultancy, managing a multidisciplinary team and delivering high-impact projects across fintech, retail, and healthcare.
• Developed and implemented growth plans and mentoring frameworks to expand the team’s strategic design capabilities
• Oversaw strategic delivery across projects involving segmentation, new product design, and service transformation
• Led the creation of thought leadership materials — including the initiative "Traga sua conexão de volta", which positioned the company as a reference in service design
• Presented strategic reports and recommendations to C-level stakeholders
• Supported business development by co-creating proposals, narratives, and value frameworks tailored to client needs

Head of Design

Accenture Song

Led product strategy and discovery initiatives within the Innovation and Ventures practice, helping enterprise clients design, validate, and launch new digital businesses.
• Co-created and delivered playbooks for venture building and opportunity evaluation, aligning cross-functional teams around clear decision-making frameworks
• Led multidisciplinary squads through research, concept testing, and early validation for new ventures in health, fintech, and consumer services
• Presented strategic product roadmaps and reports to senior stakeholders, supporting investment decisions and go-to-market alignment
• Acted as a connector across product, design, and business functions — ensuring a unified vision from early-stage exploration to delivery readiness

Product Lead (Growth & Product Innovation)

Led the digital transformation of MESA Company’s learning platform, managing the product roadmap and cross-functional development team.
• Drove product discovery, opportunity mapping, and feature prioritization to improve user acquisition and course completion rates
• Coordinated a dual-track delivery process, aligning design, content, and engineering to accelerate feature rollout
• Implemented A/B testing and iterative experiments that significantly increased conversion and reduced bounce rates
• Shaped the integration strategy between the online course and a newly launched mobile app, expanding the product's reach and engagement

Product Manager | Squad Leader

Fjord

Worked across industries to design user-centered services, facilitate transformation processes, and guide large organizations through early-stage innovation.
• Led research, synthesis, and co-creation workshops with clients including Santander, Visa, Volkswagen, and UnitedHealth Group
• Designed service blueprints, MVPs, and experience strategies aligned with business objectives and user needs
• Supported the development of Fjord’s venture design methodology and new business evaluation frameworks
• Presented Fjord Life Trends to executive audiences, helping position the studio as a forward-thinking partner in human-centered innovation

Service Designer

Digital Society School Amsterdam

Collaborated with the design and validation of a new service concept for Eneco, one of the Netherlands’ largest energy providers, as part of an innovation residency focused on smart cities and digital sustainability.
• Conducted ethnographic research with flexible workers to uncover unmet energy needs and behavioral patterns
• Framed key opportunity areas and developed a mobile-first service concept: Eneco On The Go, a power bank rental solution embedded in Eneco’s retail ecosystem
• Led prototyping, testing, and iteration — translating user insight into a validated MVP experience with clear service logic and scalable components
• Delivered final recommendations to Eneco stakeholders, contributing to the company’s platform strategy and user-centric innovation roadmap

Service & UX Designer

Bold - a design company

Designed brand identities and digital experiences for cultural institutions and independent platforms, helping translate their values into clear, engaging visuals.
• Created new visual identities for major Brazilian cultural initiatives, including Festival Panorama, the Brazilian Symphony Orchestra (OSB), and Festival Multiplicidade
• Led the design of the new Multiplicidade website, shaping a digital presence that honored the festival’s experimental legacy
• Delivered end-to-end design for smaller portals and printed materials — balancing editorial sensibility with usability and performance
• Collaborated closely with curators, founders, and cultural producers to ensure consistency across physical and digital touchpoints

Visual Designer

Designer

Mesosfera

Product & Experience Innovation Strategy | Designer

Product and strategy leader with 9+ years of experience building digital ventures, platforms, and services at the intersection of UX, innovation, and business design — helping companies translate complex challenges into validated solutions. 

He has led cross-functional teams through product discovery, MVP definition, and validation for companies like PicPay, Einstein Hospital, Santander, and Stocci. His work blends systems thinking with hands-on execution — helping teams turn complex problems into scalable product outcomes. His hybrid background allows him to move fluidly between discovery, prototyping, and strategic execution — often acting as the connective tissue across disciplines.

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