Punch List Digital

Director of Client Success

Reunion Marketing

PERQ

Lead a team of 16 Client Success Managers, as well as the Digital Advertising team.
Responsible for a book of business of $9M ARR.
Responsible for creating playbooks and processes for streamlining the customer experience.
Defined role clarity and career paths for the team.
Served as the subject matter expert in marketing and advertising for our clients.
Built strong cross-functional relationships with sales, marketing, product, and operations.

Vice President, Client Success

Rolled out personalized email marketing solutions to complement the PERQ AI website conversion technology.
Created and rolled out digital advertising solutions to complement the PERQ AI website conversion technology.
Worked with key clients and key cross-functional team members to test and refine these solutions.
Solutions were rolled out within the first 90 days, and generated over $1M in ARR in the first 12 months.

Vice President of Marketing Cloud Solutions

Dominion Dealer Solutions

Direct a team of marketing and advertising experts responsible for creating strategy and delivering results for our automotive partners via email, social, search, reputation management, digital advertising and campaign driven marketing initiatives. 
Create and implement vision, processes, and success metrics for this team.
Review, analyze, modify and implement ideas that relate to a high touch, consultative, and results-oriented experience for our clients.

Director, Managed Marketing Services

Taylor Corporation

Responsible for overall vision of the Integrated Communications Business Unit
Responsible for starting up new business within the Digital Marketing Area including social marketing, digital advertising, local optimization/SEO, mobile, web design, and reputation management
Worked with clients in live strategy sessions to map out the ultimate Customer Journey, including production of journey map blueprints and execution of the completed journeys
Managed financials for over $600M in annual revenue
Served as the Company expert on the Salesforce Marketing Cloud specific to social, mobile, and web
Set strategic pricing around the Integrated Communications offerings
Responsible for training the sales team about go to market strategy for Integrated Communications
Responsible for all collateral, customer facing and internal, as well as website content around the business
Analyzed business developments and monitors market trends

Director, Integrated Communications

Naked Lime

Responsible for paid search accounts totaling more than $4.5 million annual in ad spend within Google, Yahoo/BING, Facebook, Twitter and LinkedIn.
Manage and oversee 80+ specialists in paid search, search engine optimization, social marketing, reputation management, and graphic design.
Grew customer base by 146% the first 9 months and 495% last year.
Started up paid search campaigns for a new inventory portal product
Started up new services around search engine optimization, social marketing and reputation management. Services business was making money in just 6 months in a start up type environment and now we support 700+ dealerships with Top line revenue of nearly $10 million.
Manage customer relations with larger dealer website groups including sharing of best practices, feedback sessions and overall account management.
Manage Scion Corporate account to ensure a true partnership role for exclusive website template relationship.
Support and train sales team on paid search service including attending sales training meetings, assisting in product and service demos, creating collateral and other sales tools.

Digital Marketing Senior Manager

Reynolds & Reynolds

Product management for business unit with annual revenue of $25M covering all dealership digital marketing including their main website, as well as parts and accessories websites, an online service portal, a specials management and auditing service and call tracking products.
Responsible for the initial creation and launch of the online service product which includes a customer portal, online service scheduling and service repair status functionality.  Grew business to $100K annual revenue in the first year.
Supported and trained sales teams on all digital marketing solutions including attending sales training meetings, assisting in product demos and creating collateral and other sales tools around all the products.
Responsible for strategic relationships with larger dealer groups and OEMs (Original Equipment Manufacturers).

Product Marketing Manager

Reynolds and Reynolds

Responsible for both analyzing results and projecting future spend for several multimillion dollar product lines including Web Solutions, Networking, Service Price Guides, Electronic Parts Catalogs, and more.
Worked on the acquisition of a website company

Financial Analyst

Managed Accounts Payable and Fixed Assets Reporting for our Corporate division.
Performed consolidation work between 3 divisions.
Worked closely on converting internal financial system over to SAP.

Accounting Analyst

Miami Valley Hospital

Worked closely with internal groups to help forecast and control hospital spend.
Performed monthly analysis around budget versus actual, as well as projected future spend.
Created consolidated financials statements for Premier Health Partners who owned both Miami Valley Hospital, as well as Good Samaritan Hospital.

Accountant

Hoke, Cashdollar & Hicks - CPA Firm

Performed all aspects of a CPA firm including both personal and corporate tax returns, small and large business audits and monthly reviews and compilations of several businesses.

Staff Accountant

Client Success and Digital Marketing/Advertising Leader with 20+ years of strategic experience.

Specialties: client success, customer experience, digital marketing, digital advertising, email marketing, search engine optimization, reputation management, social media marketing, strategy, customer journey mapping, franchise marketing, local marketing

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