ANFAMA Group

Marketing
Support marketing managers in their growth thinking:
Construction of strategic growth plans
Definition of business models centered on the digital and the customer experience
Optimizing the impact of marketing campaigns through analysis
Ideation of disruptive business models
Price
Intervene with sales departments on all pricing issues:
Definition of customer value pricing and monetization strategies
Optimization of captured value and erosion prevention
Definition of new price models: IoT, blockchain, ecosystems
Tomorrow's Pricing Tools and Algorithms: Big Data, IA
Sales channels
Capture growth across all channels:
Business strategy definition: customer segmentation and targeting, multichannel mix, ROI
Commercial excellence: new managerial and business practices, skills, compensation model
Building new models and tools around IoT and Big Data
Defining ecosystem strategies for tomorrow's growth
Client experience
To equip companies to have the successful experience offered to their clients and their identifiers of responsibility
Construction of economic models measuring the impact of improving childhood experience
Design of operating models and organizations around the customer experience
Implementation of the Customer Feedback Management Program
Defining the customer journey and setting up the associated analytical capabilities
Customer service
Rethinking customer service as a value generator:
Construction of omnichannel operating models
Scanning and customizing the customer experience
Optimization of analytic analysis and data visualization operations
Define the customer service of tomorrow: AI, RPA, chatbots, virtual assistant, etc.

CEO & Consultant

My Drone Way

Mydroneway.fr est un opérateur de Drone civil agrée par la DGAC intervenant dans la prise de vue aérienne par Drone et dans les métiers du bâtiment tel que l'inspection de chantiers de grandes hauteurs...

CEO & Télépilote Drone Professionnel

BOO SHOPPING

Boo is the opportunity to buy and sell clothes and accessories for children in just a few clicks. You can then take part in a community that will accompany you in this life experience from October 19, 2017 on booshopping.com

Co-Founder & COO

Ooshot

Collect information and conduct marketing studies to learn about the market, competition, targets and opportunities
Optimize the website (UX, ergonomics ...)
Be proactive in proposing new products and new niches Define marketing actions: communication, promotion, distribution, advertising
Supervise and coordinate these different actions
Assisting the commercial
Supervise, where appropriate, marketing assistants

Marketing Manager

JIMMY FAIRLY

- Manage the launch of new collections (1 / month) 
- Creation of the product (packaging, frames, ect ..) 
- Organization and production of content (POS, newsletter, shooting, ...) 
- Integration of new products 
- Design and implementation point-of-sale merchandising - Sending content through different channels (Instagram, mailing, ect ...)

Marketing Project Manager

Les Rhabilleurs

- Organize shootings and publicity video
- Write the watch articles once the shootings are over
- Build and increase your own community on social media (Facebook, Instagram, Twitter and YouTube)
- Assist customer teams to leverage marketing and communication strategies and techniques to achieve growth objectives and create a consistent and integrated customer experience through dedicated personalized and innovative marketing programs.
- Differentiate Les Rhabilleurs from its competitors, help develop our relationships with key customers in France.
- Help customer teams to position Les Rhabilleurs as a partner in the innovation and transformation of our readers and customers.
- Develop an integrated, multi-channel and personalized marketing strategy to build and maintain relationships with our customers or strengthen our presence on these accounts.

Équipe Voile Jeune

Directly connected with the president of the EVJ, I piloted frontally two vital missions for the EVJ: the communication and the raising of private funds. I handled to develop the resources for the programs of the Tour de France in the sail 2014, European Championship of Barcelona as well as championships of France and University Europe made in Match Race with J80 with the companies of the Nautical industrial sector, the other sectors, the private foundations and other non-lucrative organizations in France. I had for responsibility for operating the strategy of fund raising deprived which I had beforehand defined in association with president Hugo Abéguilé. The association organizes various events during year, in particular a Cup of The university of Nantes, during which I developed relations favored with the donors and the decision-makers. I guaranteed an important sponsoring of these demonstrations.

Development and Communication Officer

École du vin de Bordeaux

Welcome the visitors and the professionals of finale world of Plowing 
Inform the various activities of the School of the wine of Bordeaux as well as the workshops of tasting about the show 
Swipe cards and entrances on the occasion of an event 
Place the visitors in a space 
Watch the good progress of the workshops of tasting

Host

Aigle

- Welcome the customer 
- Listen to and identify the needs for the customer, inform him(it), the councillor(adviser) 
- Present articles, develop an argumentation on products according to the clientele 
- Realize and follow sales 
- Emphasize products 
- Receive and tidy up articles 
- To verify the stock status and restockings in the store to be has even to satisfy permanently the clientele 
- Respect and set up the merchandising 
- Optimize the file clientele to realize operations of development of customer loyalty

Salesman

Zadig & Voltaitre

- Lead the sale until its term and insure a constant increase of the figure of business of "Galeries Lafayette's" stand. 
- Insure the follow-up personalized by the customer 
- Development of customer loyalty
- To insure the good behavior performance of the corner kick and the presence perms of an acceuil of the customer

After having gone through some successful start-ups such as Les Rhabilleurs, Jimmy Fairly and Ooshot, I tried the entrepreneurial adventure. I co-created a marketplace to sell and buy accessories for children: BOO. Wrecked by the arrival in force of Vinted and the online payment of Bon Coin, we were unable to continue. 

After these experiences, I created a Marketing and Communication agency in order to share my skills and generate traffic on its website, develop its activity or re-structure it through a new dedicated digital strategy. 

ANFAMA CONSULTING was born 🙌

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