Twimbit

Principal Consultant

Frost & Sullivan

Consulting Manager

- Working directly with the Client's Marketing & Strategy stakeholders to offer rich insights and recommendations to enhance sales pipeline
- Ensuring end-to-end execution and delivery of complex assignments, including but not limited to industry/regional analysis and forecasts, product assessment, and competitive benchmarking
- Mentoring and managing trainees and other analysts , taking responsibility for their growth and learning

Senior Consultant

Consultant

CRISIL Global Research & Analytics

Key Responsibility Areas:  
•	Co-leading a large team of analysts in driving the client's marketing/sales force to engage more intelligently and strategically with customers 
•	Supporting business development activities such as collateral development for campaigns; developing responses to RFPs, and executing pilot projects
•	Managing and conducting custom research (competitor, sector, customer and portfolio insight), knowledge building, and market sizing projects
•	Mentoring and managing trainees, taking responsibility for their growth and learning along with taking ownership of the work. Assisting clients and other research delivery team members in articulating and refining research requests

Manager

Senior Research Analyst

Research Analyst

Research Trainee

Shree Padma Agencies

•	The objective of the live project was to develop a comprehensive business plan including marketing, financial, technological as well as a break- even plan for Shree Padam Agencies for venturing into the retail business
•	It involved conducting primary research to analyze feasible option for the agency to establish retails stores in various cities of India in partnership with a Canadian brand

Business validation analyst- Live Project

Pantaloon Retail India Ltd

•	Involved in analyzing the effect  of promotions via various media on the sales at Pantaloons’ stores across NCR and devising strategies for increasing sales vis-a-vis targeted 
•	Conducted primary research for the same and analyzed and presented the report generated to the company and made recommendations for future implementation of the promotional schemes
•	Worked on analyzing the effect of visual merchandizing on sales of apparel. Experimented with various planograms to arrive at optimum sales in a 3 month period

Marketing Intern-  MBA Summer associate

Management graduate with 11 years of experience in client engagement, project management, business research and quasi consulting assignments. Experience of working with C-level executives and leading & delivering projects spanning across market-entry strategies, knowledge management, marketing strategy, planning and forecasting, competitor insight & benchmarking, customer segmentation, sector deep-dives and portfolio insight.

Passionate about contributing to the society at large. Currently the Lead for CSR activity (Frost S.E.R.V.I.C.E) at Frost & Sullivan Gurgaon office. Have volunteered for various organisations like Smile Foundation, Robin Hood Army, amongst others.

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