Think Shift

Account Director

CAMA (Canadian Agri-food Marketers Alliance)

Director - Ontario Chapter

Meat & Poultry Ontario

Marketing and Communications Manager 

Agricultural Manufacturers of Canada (AMC)

National marketing and communications lead, collaborating with the Executive Director, Board of Directors and corporate partners to revitalize the organization by executing a renewed strategic direction. Responsible for marketing strategy & execution including digital & social media, advertising & promotions, special events, sponsorships as well as media & government relations support. 

Editorial director for all AMC publications including newsletters, magazines, member & industry communications, & print publications. 

Other responsibilities include managing external vendor & agency relationships, revenue stream generation, fundraising, member relations, budget development & management for the marketing department.

Projects
- Collaborating with the convention committee, led all planning, budgeting, promotion, execution & site management of AMC’s marquee convention & trade show. My first year as project lead saw a 615% increase in event revenue;
- Revamping of AMC sponsorship strategy providing extended value to our key sponsors and partners, doubling our sponsorship revenue by 2018;
- Project lead implementing CRM platform to boost online sales, improve member relations, increase communications & collect insights. This platform has been instrumental in reducing overhead, improving member communication & gaining resource efficiencies;
- Development and implementation of social media strategy, exceeding proposed campaign KPI’s within the first 3 months of launch;
- Overhaul of all AMC digital and print publications providing improved communications vehicles to members, industry & government as well as generating innovative and unique opportunities to our advertisers. Resulted in an increase in engagement, brand awareness & increased ad sales in 2019; and
- Development of new AMC knowledge event series providing valuable networking & educational opportunities to members across Canada while generating a new revenue stream for the organization;

Manager, Marketing and Communications (National)

Corteva Agriscience

Key Responsibilities Include:
   - Led Marketing Communications Strategy and execution for Eastern Canada BU. (corn, soybean and forage portfolios);
   - Brand Strategy & Management for Pioneer Brand;
- Development and implementation of annual marketing communications plan;
   - Led client brief process with key internal stakeholders and agency;
   - Developed and manage fully integrated, multi-channel campaigns & promotions from strategy/planning to execution (in both English & French languages);
   - Project lead and management on customer facing events and trade shows;
   - Director of media strategy, planning & purchasing;
   - Led sales team through campaign & product launches;
   - Primary agency contact and director;
   - Budget control of all mar/comm related expenses including agency, media & production costs;
   - Led production of sales tools, catalogs and sales materials including print on demand & grassroots resources;
   - Product positioning;
   - Agency/vendor contract negotiation/RFPs, accruals; and
   - Oversaw national and provincial level sponsorships, negotiation through execution.

Marketing Communications Coordinator, Eastern Canada

Hub Creative Group

Key responsibilities include:
- Account and project management;
- Digital strategy and campaign development;
- Social media strategy and management;
- Website design and development;
- Content strategy;
- Statistics analysis and reporting; 
- Implementation of content management systems, e-marketing and e-commerce platforms;
- Vendor relations;
- Event support;
- Photography;

Manager, Digital Marketing and Web Development

St. Clair College

Delivered training and technical support to students with learning disabilities using current assistive technology and software tools available to aid in the achievement of academic success.

Assistive Technologist

Lambton-Kent District School Board

Web Developer

Born and raised on a dairy farm in southwestern Ontario, I am a senior marketing communications professional with a passion for agriculture and agri-food. 

Experienced in marketing & brand strategy, corporate communications, digital, campaign development, end-to-end event planning and management and fundraising.

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