Nayasol

Managed Facebook and TikTok campaigns across diverse industries, maintaining 70%+ ROI while scaling spend.
Led cross-functional collaboration with creative and analytics teams to launch high-impact ads.
Introduced streamlined SOPs for campaign setup/reporting; mentored junior buyers for stronger team output.
Analyzed CAC, ROAS, and CPM trends to improve overall campaign profitability.

Senior Media Buyer

Media Quest Group Limited

As a Media buyer Media Quest Company, I am responsible for creating and implementing highly effective marketing campaigns on Facebook and search engines. My main focus is on Facebook Ads and Search Ads, using keywords and targeting to reach our desired audience.

Media Buyer

DigiSkills.pk

As a digital marketing enthusiast and media buying expert, I have had the privilege of guiding numerous students in Digital marketing class. Our journey commenced with an exploration of the fundamental elements of digital marketing, emphasizing their interconnectedness in a cohesive strategy. Equipped with this knowledge, we delved into the realm of social media marketing, covering diverse platforms and effective account management. My students mastered content creation, posting strategies, and precise audience targeting. Notably, we ventured into the realm of Facebook ads and Google ads, discussing campaign creation, tracking, analytics, and optimization for maximum ROI.

Website creation emerged as another pivotal aspect of our coaching. Our discussions revolved around crafting visually appealing, user-friendly websites, optimized for search engines, and geared towards seamless conversions. Concepts like site speed, mobile responsiveness, and conversion optimization took center stage.

Finally, we explored YouTube channel management, unraveling the secrets to engaging audiences, building a loyal following, and generating leads. This encompassed a comprehensive understanding of video content creation, SEO optimization, and successful audience engagement.

The culmination of our journey showcased the success of my students in the digital marketing realm, effectively leveraging their skills on their LinkedIn job sections. Witnessing their triumphs and securing positions in the digital marketing field filled me with immense satisfaction.

As a digital marketing coach combined with my expertise in media buying allowed me to empower aspiring marketers, imparting knowledge that will undoubtedly propel them towards fulfilling careers in the dynamic digital landscape.

Coach

Intermedia Gmbh

As a Senior Media buyer at Intermedia Gmbh, I was responsible for creating and implementing highly effective marketing campaigns across multiple platforms, including TikTok and search engines. My main focus was on TikTok Ads and Search Ads, using keywords and targeting to reach our desired audience.

In the TikTok Ads space, I used my knowledge of the platform to create engaging content and target specific demographics, resulting in a significant increase in brand awareness and customer engagement. I optimized campaigns based on performance data, constantly testing and refining to ensure maximum return on ad spend.

In the Search Ads space, I leveraged my experience in keyword research and analysis to create highly targeted campaigns that drove traffic and conversions. I optimized campaigns using A/B testing and analyzed results to continually improve performance.

Overall, my expertise in TikTok Ads and Search Ads allowed me to make a significant impact on the company's digital marketing efforts. I was able to generate a high ROI through targeted campaigns, resulting in increased sales and brand recognition.

Nana Marin Libya

As a Social Media Manager at Nana Marin, I was responsible for developing and implementing social media campaigns across multiple platforms, including Facebook and Twitter. My main focus was on Facebook Ads, where I utilized my expertise in content development and social media management to create highly effective campaigns that reached our target audience.

In the Facebook Ads space, I developed and executed a range of campaigns, including lead generation, and awareness campaigns. I used my skills in copywriting, design, and video production to create engaging and effective ad content that resonated with our target audience.

In addition to Facebook Ads, I managed the company's social media presence across multiple platforms, including Facebook and Twitter. I created and published content that reflected the company's brand and values, and engaged with followers to build a community around the brand.

Throughout my time at NanaMarin, I consistently analyzed campaign performance data and adjusted campaigns to improve results. I used Facebook's Ad Manager and other analytics tools to monitor key performance indicators, such as click-through rates, cost-per-click, and conversion rates.

Overall, my expertise in Facebook Ads and social media management allowed me to make a significant impact on the company's digital marketing efforts.

Social Media Manager

Maxy Media Inc. 

As a Media buyer at Maxy media Company, I was responsible for creating and implementing highly effective marketing campaigns across multiple platforms, including TikTok and search engines. My main focus was on TikTok Ads and Search Ads, using keywords and targeting to reach our desired audience.

In the TikTok Ads space, I used my knowledge of the platform to create engaging content and target specific demographics, resulting in a significant increase in brand awareness and customer engagement. I optimized campaigns based on performance data, constantly testing and refining to ensure maximum return on ad spend.

In the Search Ads space, I leveraged my experience in keyword research and analysis to create highly targeted campaigns that drove traffic and conversions. I optimized campaigns using A/B testing and analyzed results to continually improve performance.

Overall, my expertise in TikTok Ads and Search Ads allowed me to make a significant impact on the company's digital marketing efforts. I was able to generate a high ROI through targeted campaigns, resulting in increased sales and brand recognition.

Fashion Brand University

During my tenure as a digital marketer at Fashion Brand company, I had the opportunity to work on various projects related to Facebook Ads, paid ads, and lead generation. The project helped me to hone my skills in these areas and deliver exceptional results for the company.
One of my most significant achievements was developing and executing a successful Facebook Ads campaign. By using targeted ads and A/B testing, I was able to reach a wider audience and generate higher engagement rates. The campaign helped to increase brand awareness and drive more traffic to our website, which resulted in a boost in leads and sales.

Another project that I worked on was creating and managing paid advertising campaigns on various platforms such as Instagram Ads Facebook Ads. By conducting in-depth research and leveraging advanced targeting techniques, I was able to deliver high-quality leads at a lower cost-per-acquisition. These campaigns helped to increase the company's online visibility and generate a significant return on investment.
In addition to these projects, I also worked on developing and implementing lead generation campaigns. By creating,  social media ads, I was able to attract high-quality leads and nurture them . These campaigns helped to generate a steady stream of leads for the company, which resulted in increased revenue and growth.

Overall, my experience as a digital marketer at FBU company has given me a strong foundation in areas such as Facebook Ads, paid ads, and lead generation. I am excited to leverage these skills in my future endeavors as a digital marketer and help other businesses achieve their marketing goals.

Social Media Marketing Manager

Virtual University of Pakistan

As a content producer at VUTV I was responsible for developing and creating various forms of content to support the company's marketing and branding efforts. Over the years, I gained extensive experience in content development, video creation, pre-production, and post-production.

One of my key achievements was leading the development and execution of a successful content marketing strategy. This involved creating a content calendar, developing content ideas, and collaborating with various teams to create high-quality and engaging content. By using a data-driven approach and conducting regular audits, I was able to ensure that our content was meeting the needs of our target audience and driving engagement.

Another significant project that I worked on was video creation. This involved leading the pre-production process, including scripting, storyboarding, and location scouting. During production, I worked closely with videographers and talent to ensure that the footage captured the intended message and visuals. Finally, during post-production, I managed the editing process, ensuring that the final product met the company's standards for quality and branding.

In addition to these projects, I also managed the company's blog, creating and publishing articles on a regular basis. I collaborated with writers, editors, and designers to create content that was both informative and engaging. By using search engine optimization (SEO) techniques, I was able to increase the visibility of the blog and attract a wider audience.

Overall, my experience as a content producer has provided me with a broad range of skills, from content development to video creation and post-production. These skills have helped me to create engaging and effective content for various channels, including social media, email, blogs, and videos. I am excited to continue using these skills in my future endeavors as a content producer.

Trainee Assistant Producer 

During my time as a digital marketer at freelancing platforms I had the opportunity to work on a variety of projects related to content creation, social media management, social media marketing, Google Ads, PPC services, Facebook Ads, paid ads, social media account handling, research, and marketing strategy. My experience in these areas has helped me to develop a comprehensive set of skills that I am excited to bring to my future endeavors.

One of my key achievements as a digital marketer was creating and executing a successful social media marketing strategy. By creating engaging content and leveraging data-driven targeting techniques, I was able to significantly increase our social media following and drive higher levels of engagement. I also managed our social media accounts, ensuring that they were up-to-date and consistent with our branding and messaging.

I also played a key role in managing the company's PPC services, including Google Ads and Facebook Ads. By using advanced targeting techniques and conducting regular A/B testing, I was able to optimize our campaigns and generate a higher return on investment. These campaigns helped to increase our online visibility and attract more qualified leads.

In addition to these projects, I conducted research to identify new marketing opportunities and stay up-to-date with the latest trends and best practices. I also worked closely with cross-functional teams to develop and implement marketing strategies that aligned with our business objectives.

Overall, my experience as a freelance digital marketer has provided me with a broad range of skills, from content creation and social media management to paid advertising and marketing strategy. I am excited to leverage these skills in my future endeavors as a digital marketer and help other businesses achieve their marketing goals.

Digital Marketing Manager

Hayat Energy 

As a digital marketer at Hayat Energies Pvt Ltd, I was responsible for overseeing a variety of projects related to content creation, social media management, social media marketing, Google Ads, PPC services, Facebook Ads, research, and social media marketing strategy.

One of my key achievements was developing and executing a successful social media marketing strategy. By creating high-quality content and leveraging data-driven targeting techniques, I was able to increase our social media following and drive higher levels of engagement. I also managed our social media accounts, ensuring that they were up-to-date and consistent with our branding and messaging.

In addition to social media, I managed our Google Ads and Facebook Ads campaigns, using advanced targeting techniques and conducting regular A/B testing to optimize our campaigns and generate a higher return on investment. These campaigns helped to increase our online visibility and attract more qualified leads.

Another significant project that I worked on was content creation. I developed a content calendar and worked closely with the content team to create high-quality and engaging content for our website, social media channels, and other marketing channels. By using SEO techniques and conducting regular audits, I was able to ensure that our content was meeting the needs of our target audience and driving engagement.

Finally, I conducted research to identify new marketing opportunities and stay up-to-date with the latest trends and best practices. By leveraging data and insights, I was able to develop and implement social media marketing strategies that aligned with our business objectives.

Overall, my experience as a digital marketer at Hayat Energies Pvt Ltd has provided me with a broad range of skills, from content creation and social media management to paid advertising and marketing strategy.

Media Buyer | Digital Marketer | Search Arbitrage Specialist | Paid Ads Specialist | Search Arbitrage | Search Ads Specialist | Google Ads | Facebook Ads | Tiktok Ads | Social Media Marketing | Social Media Manager

🚀 Media Buyer | Digital Marketer | Paid Ads & Search Arbitrage Specialist

With 7+ years of experience in media buying and digital marketing, I specialize in Search Arbitrage and Paid Ads across Google Ads, Facebook Ads, TikTok Ads, and Snapchat Ads—turning ad spend into scalable profits.

My expertise lies in PPC advertising, social media marketing, and performance-driven ad optimization. I have managed 100+ successful ad campaigns across industries like e-commerce, travel, and personal branding, delivering high ROI and a 99% client satisfaction rate.

🔥 How I Deliver Results:
✔ Optimized Search & Social Ads → Increased conversion rates by 32% for a top online retailer.
✔ High-Impact Media Buying → Drove 100K+ daily impressions for a luxury hotel chain.
✔ Ad Campaign Optimization → Boosted customer acquisition by 20% for an e-commerce brand.

📌 Expertise & Skills:
✅ Paid Ads & PPC – Google Ads, Facebook Ads, TikTok Ads, Snapchat Ads
✅ Performance Marketing – ROI-driven ad strategy & budget management
✅ Search Arbitrage – Maximizing ad spend through data-driven campaign scaling
✅ Audience Targeting & Retargeting – Leveraging advanced segmentation
✅ Marketing Automation – Zapier, ManyChat, Facebook Pixel, Google Analytics

💼 Certifications: Google Ads | Facebook Ads | TikTok Ads | Snapchat Ads

I’m passionate about scaling brands with high-converting ad campaigns. Let’s connect and make your paid advertising strategy unstoppable! 🚀

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