Marcell Technologies

President of Marketing

Leading the marketing operations for multiple business units.

Vice President Marketing

• Leading the PPC unit for Design & eBook services.
• Make Plan and Strategies with upper management for budget allocation and targets in order to achieve ROI.
• Build, plan and execute effective pay-per-click advertising campaigns running in Canada, United States & Middle East.
• Executing & optimizing many PPC campaigns simultaneously & Overseeing campaigns across a number of search platforms (e.g. Google Ads, Bing Ads, Yahoo Ads)
• Perform market, keyword & competitor research and analysis
• Maintaining the data for the purpose of Follow ups & Retargeting. 
• Integrate Google Analytics & Google Tag Manager to get detailed Insights.

Associate Vice President Marketing

InovioTech Pvt Ltd

PPC Management & Operations for Design & Development and Content/eBook Division - Codified Digital

PNC Solutions 

• Build, plan and execute effective pay-per-click advertising campaigns on Google Ads & Microsoft Ads 
• Managing overall pay-per-click - PPC operations for the Design & Mobile Apps brands in Australia, New Zealand, Canada & United States of America
• Create creative ad copies according to the current trends and nature of the business
• Executing & optimizing many PPC campaigns simultaneously & overseeing campaigns across a number of search platforms (e.g. Google Ads, Bing Ads, Yahoo Ads)	
• Optimize bidding at keyword, placement, device, geographic, demographic, and other levels	
• Collect data, generate reports and carry out leading performance data
• Analyzing trends and making data-driven decisions	
• Integration of  Google Analytics & Google Tag Manager to analyze the data more clear
• Test and optimize campaigns to achieve KPI's and targets
• Analyze campaign performance and provide recommendations for improving traffic and ROI
• Perform market, keyword & competitor research and analysis
• Help develop opportunities and new business pitches where appropriate
• Overseeing all the production & design related work
• Managing and closely coordination/working with front sales team for leads update/follow ups & conversion
• Using other platforms and marketing tools to improve the conversion i.e. Bark, Email & SMS marketing

Head of Marketing Ops

Premier Group

The job involves managing the reputation of the brand through different mediums and communicating with principals/clients. Taking new brands on-board to increase the clientele for the organization. Activation and Digital synchronization for optimal sales on the website and increase brands trust in online retail.

Scope of work:

1. Providing platforms for the company to participate in events in order to develop brand awareness among the target market 
2. Resolving clients’ queries related to website, promos and products 
3. Developing digital and electronic plans (radio) for exposure and growth
4. Designing and proposing new campaigns for internally and externally purpose
5. Extracting relevant sales data on brands’ demand 
6. Working on the products and deals on the dashboard/backend of the website

Sr. eCommerce Marketing Executive

Iqra University (Official)

Head of Media - Students' Council

Marketing professional with a BBA and MBA from Iqra University. 
I bring a go-getter attitude and a passion for exploring new ideas to the table. With a strong foundation in the e-commerce industry, I transitioned into IT Export Industry, where I've become an experienced PPCer and Search Engine Marketing Strategist. I specialize in helping startups and SMEs grow their business through results-driven, targeted PPC strategies that deliver results. 

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