Michael Phelps Swimming India

• Streamlined the marketing strategies for 30+ swimming centres across India to ensure uniform branding and communication.

• Orchestrated and managed four Meet & Greet events with 3 time Olympic Gold Medalist - Stephanie Rice, ensuring their successful execution and profound influence on participants.

Marketing Manager

Rajasthan Royals

• One-of-a-kind initiative aimed at bringing the best off-field talent to the IPL franchise. Designed to provide deep cross-functional exposure to business graduates and prepare them for leadership roles in the Royals management team

• Liaise with internal and external stakeholders for the planning and execution of the biggest cricket reality TV show - Cricket ka Ticket

• Build marketing strategy for online and offline promotions

• Prepare proposal decks for sponsor pitches and negotiate collaborative deals for maximum visibility within the industry

• Coordinate with agencies for the entire build of the registration process including website backend, data collection & management, UI/UX feedback and participant query funnels

Royals Accelerate Program

Procurement Australia

• Managed dual-branded marketing campaigns for national brands like Bunnings, Winc and FCM

• End to End tracking of analytics from Lead Generation to on-boarding and sales lead conversion support

• Coordinate, review and track the delivery of EDM campaigns

• Preparation and debriefing of additional marketing campaigns like events, workshops, webinars, conferences and creatives like blogs, newsletters, videos, flyers and banners

• Steered the implementation of HubSpot Marketing Hub for the entire organisation along with Salesforce CRM integration and developing the training material for the rest of the marketing team

• Develop and implement membership growth and retention strategies for multiple brands under the Procurement Australia umbrella

• Update and maintain the Procurement Australia website content via WordPress, HubSpot and Elementor

• Liaising with internal and external stakeholders to deliver member satisfaction, engagement KPIs and revenue targets within agreed budgets

• Build customer analysis, develop marketing calendars and research demographics for a series of clients across Australia

• Streamlined communication, brand building and evaluated both B2B and B2C marketing campaigns for Rajasthan Royals (RR) in the 2019 Indian Premier League (IPL)

• Managed sponsor marketing collaterals and executed PR strategies for RR cricketers including international players like Steve Smith, Ben Stokes and Jofra Archer

• Conceptualised and shot a fan-engagement video series called ‘A Day in the Life of a Fan’ which garnered over 100 thousand views across RR’s social media platforms 

• Coordinated in-stadium infotainment activations like Virtual Reality (VR) booths, Breast Cancer Awareness programs, local sporting academy promotions and boosted fan engagement through increased focus on Player-Fan interactions

• Ensured sponsor marketing collaterals were in place for in-stadia and monitor venue branding for home games at Sawai Mansingh Stadium

Marketing and Partnerships Intern

Werribee Football Club

• Amended the Chirnside Park Stadium’s non-sporting income generation streams like food, beverage, merchandise, social events and event-day promotional plans by utilising my penta-lingual communication skills to attract the immigrant-dominant population of Werribee to be a part of the community centre via personalised membership packages and private tours of the centre 

• Planned, budgeted, and executed numerous social events for the people in Werribee including open-movie nights, multi-cultural festivals, and auction nights for charity

Business Development and Match Day Operations Assistant

Riviera, VIT University

• Administered a team of 100 members consisting of managers, coordinators and volunteers to successfully orchestrate the finances, publicity, marketing, sponsorship and operations of one of the biggest university festivals in Asia

• Developed fundraising events in collaboration with the Vellore Municipal Corporation for improving the local educational infrastructure in the community 

• Coordinated the guest services, logistics, catering, sponsorship activations and security for the event

Sports Organiser

Marketing Professional with a distinctive portfolio of experience in four varied markets (Australia, Asia, North America and Europe). 

A recipient of the prestigious Deakin University's Vice-Chancellor's Scholarship for my Masters in Sports Management, I've been fortunate to get hands-on experiences in Marketing, Sponsor Activations, Merchandising, Public Relations and Fan Engagement with major organisations like the Indian Premier League and Australian Football League.

Taplio

Arbaaz Akbar's Linkedin Analytics

Arbaaz Akbar

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Arbaaz Akbar's Linkedin Analytics

Arbaaz Akbar

Want to drive more opportunities from LinkedIn?

Arbaaz Akbar's Linkedin Analytics