InMobi

Senior Manager - Account Management

Manage performance campaigns across all the verticals for ANZ Perf Business.
 
Manage and grow both pre-sale and post-sale client relationships with advertisers of all sizes across different verticals. 

Analyze campaign performance data to offer data-driven business insights to the clients and at the same time, use those insights to improve the advertising offerings; Share marketplace feedback and guide the advertising strategy. 

Conduct regular business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with the sales team.

Co-ordinate across cross-functional teams for delivery across multiple channels, debug tech issues and optimize the P&L with the strategy and operations team.

Lead Account Management

On-boarded and managed more than 35 advertisers from China and Europe.

Strategized key measures on both technical and operational front for scaling up the revenue by maintaining a highly profitable EBIDTA to achieve and exceed defined goals.
 
Actively involved in sharing the business requirements for the PRD, evaluating the business impacts after each sprint and come up with solutions for making the product more robust resulting in increasing the profitability by 10%. 

Managed and trained five interns over a period of 3 years. Formulated and envisioned a strategy in verticals like Fintech, Education, E-commerce, Gaming to achieve the marketing goals.

Senior strategist- supply and demand partnership

Led the delivery of all the India region campaigns by maximizing the profitability and adhering to the KPIs thus playing a pivotal in growing business with strategic clients like Amazon, Myntra, Phonepe.

Managed monetization on platforms like Unity games, Snapchat and Appnext. 

Handled supply-side clients from India, Israel, and Europe by maintaining the profitability of over 25 percent in a 70k USD per day business.

Account Strategist

I am a digital marketing professional with a thorough knowledge in mobile advertising and an expertise in performance marketing. I am a hands down workaholic and this has helped me enrich my skill set by working in a startup.
 I've garnered firsthand experience in business development, client relationship management, sales management, campaign delivery and compliance adherence.  
I'd like to continue honing my skills by leveraging learning opportunities as they come by. 

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