Archie Gleason's Linkedin Analytics

With over twenty years of experience in the consumer packaged goods (CPG) industry, I specialize in sales leadership, national accounts, market expansion, and go-to-market strategy. At Tilray Brands, I co-authored a comprehensive National Accounts plan that revitalized the legacy portfolio and reduced volume losses for newly acquired brands by 50%. I lead Tilray's East Region team of National Account Managers, responsible for national and regional chain accounts from Maine to Texas. We bring a collaborative approach to assortment, price and promotion, aimed significantly expanding brand presence and market penetration. My approach is rooted in fostering strategic partnerships and driving results through data-informed decision-making and collaborative execution. Passionate about empowering teams to succeed, I prioritize alignment on shared objectives while leveraging storytelling and analytics to connect with both retailers and colleagues. Dedicated to enhancing brand performance, I aim to deliver sustainable growth and transformative business outcomes within the CPG sector.