Archit Anand's Linkedin Analytics

A problem solver at heart with a keen eye for technology, Archit is currently on a mission to help DTC founders and operators make decisions 100x faster using AI. Today DTC founders and operators have so much data on their disposal for decision making they still don't leverage around 90% of the data because it takes a lot of time to make sense of it, Fuelgrowth's AI first approach to this will provide data and insights on DTC brand founders and fingertips in seconds enabling them to achieve and crush their targets. Archit's background as a Software Engineer enables him to understand technology and position it to the market needs. After having helped Anchanto with initial GTM across APAC and opening up markets like India, Australia, Malaysia, Hongkong and The Philippines, he launched Omnirio in 2018 with the vision to democratise amazon grade technologies for eCommerce sellers across SEA helping them grow and compete in the hyper competitive e-commerce landscape. While building Omnirio he saw all the online retailers struggling with profitability and not having data of how profitable they actually were. Analytics was in silos across various business units but that didn't help these sellers make decisions and identify danger zones across all cost centers while at the same time focus on acquiring new customers and retaining existing ones which is often the difference between building world class brands or failing. This led to the birth of Fuelgrowth - a platform aimed at optimising all cost centers of a D2C brand while they continue to reach their growth targets so new age brand owners and founders can focus on what matters and let our AI help them optimise costs and protect from unseen danger zones in their business. Outside work he loves travelling, learning new cultures, playing and watching sports. He is an active tennis player and is always up for a game on the weekends.