Ariana Silva's Linkedin Analytics

I am an experienced marketing analytics professional with a strong focus on leadership in media measurement and campaign optimization. With over 15 years in the field, I have successfully led teams to utilize tools like Media Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Last Touch Attribution, driving significant improvements in campaign impact and marketing effectiveness. I specialize in identifying key performance indicators and implementing experimental methodologies, such as A/B Testing and Matched Market Analysis, to refine strategies. My proficiency in digital and data mining tools—including Google Ads, Google Analytics, Adobe, Looker, and Tableau—allows me to transform complex data into actionable insights. As a collaborative leader, I am dedicated to fostering team growth and understanding consumer behavior to enhance marketing success. I am committed to continuous learning and adapting to new technologies, thriving in dynamic environments and looking to contribute to innovative marketing initiatives.