metapic

- Strategic Leadership: Guiding a talented team of digital marketers, I empower them to deliver exceptional results in influencer marketing, affiliate partnerships, and content creation.
- Performance Optimization: Implementing data-driven insights to enhance campaign effectiveness and ROI.
- Cross-functional Collaboration: Partnering with international teams to align goals and foster a culture of innovation and excellence.

Team Lead

- Lead the Italian Metapic team
- Scout and recruit influencers and influencers agencies 
- Create long-lasting relationships with internal and external stakeholders 
- Develop innovative ideas for content, brand initiatives and campaigns to push Metapic as well as continuously optimize campaigns on a daily basis 
- Follow up, reporting, and analysis of campaign KPI's and objectives 
- Be the link between team, clients and influencers 
- Support the Tech team in understanding market requirements and support them in product development workshops with ideas and insights

Senior Influencer Campaign Manager

NEGRI FIRMAN PR & COMMUNICATION

- Support the management and execution of the brand’s full-funnel influencer strategy
- Lead the discovery, contract negotiation, strategic briefing, creative approval, sample coordinating, promo code and tracking link creation for the brand’s multi-tiered influencer communities
- Produce detailed reports for influencer initiatives, tracking KPIs with ability to provide actionable insights and recommendations
- Cultivate and foster long-term, meaningful relationships with influencer and advocacy communities that support overarching brand and marketing initiatives with a heavy focus on Instagram and TikTok partnerships
- Manage ongoing gifting efforts for influencers, celebrity and ambassador partners
- Stay connected with best practices, emerging social trends and industry standards related to social media and influencer marketing to ensure best practices are shared and adopted
- Manage influencer content calendar, performance trackers and other internal databases
- Work alongside Social, PR and Digital Marketing teams ensuring content needs are met and teams are working cross-functionally

Digital Communications Manager

On Point Pr

- Press release writing and media pitching
- Media monitoring, including delivery of daily, weekly and monthly monitoring reports
- Influencer interaction and management
- Monitoring and maintaining accurate lists of journalists and influencers
- Contributing to creative ideation
- Supporting the delivery of events and activations
- Preparing for, attending and reporting on client meetings
- Supporting agency pitch work through research and ideation
- Schedule and amplify content across Facebook, Instagram, Twitter, LinkedIn and Tik Tok
- Execute monthly reporting and establish actionable insights to improve the state of accounts

Senior Account Manager - Digital PR, Press Office and Social Media

Virgin Active

- Lead the discovery of sponsorship opportunities to create authentic and cross-channel campaigns that elevate the brand and grow awareness and consideration;
- Driving marketing communications projects forward and ensuring they are delivering on time, on plan and on budget;
- Define worldwide integrated Communication plans for new launches using different channels: press, digital, social, events, and testimonials;
- Event management (planning, organizing and budget monitoring);
- Research and relations management with influencers on behalf of the agency and the clients;
- Define, plan, create/execute and follow up on commercial PR communication;
- Work with and support the commercial team to achieve in their goals;

Digital PR and Event Manager

Define worldwide integrated Communication plans for new launches using different channels: press, digital, social, events, and testimonials;
Manage activities and events involving the media community;
Research and relations management with influencers on behalf of the agency and the clients;
Negotiation of influencer fee and relationships with the agencies and talent managers;
Interface with the management and with the accounts of the various clients for brainstorming to support the clients and manage of digital activities;
Improve brand awareness on all areas of expertise;
Work with and support the commercial team to achieve in their goals;

Digital PR and Event Specialist

- Acquire and estabilish relationship with new and existing customers
- Input of data relating to the B2B in the management system
- Developing professional working partnerships with those stakeholders to positively influence
   sales potential, future guidelines, funding and positioning of products

Corporate Account

- Input of data relating to the B2B in the management system
- Reconciliation of revenue data and collection of B2B through the use of management
- Operating margin support the development of new partnerships and maintaining corporate agreements in place
- Planning agenda

Corporate Sales Assistant

Corporate Sales Assistant ( Internship  )

The Westin Palace, Milan

Management of individual bookings for 4 Starwood hotels in Milan:
- Excelsior Hotel Gallia, 5 stars
- Westin Palace, 5 stars
- Sheraton Diana Majestic, 4 stars
- Sheraton Milano Malpensa, 4 stars

Booking Assistant ( Internship )

Bilingual graduate with academic experiences in primary Universities in Europe and with professional skill in sales, communication, marketing, social media and events acquired during last 5 years.

Un’altra giornata di creatività firmata Metapic

Oggi, nello splendido spazio Obicà Mozzarella Bar all’interno della Rinascente Milano, abbiamo riunito 15 creators per un esclusivo workshop di quilling, un’arte visiva che unisce manualità e design.

Una mattinata iniziata con una colazione squisita, pensata per accendere la creatività e prepararci al meglio alle campagne del Black Friday.

Tra artigianalità e strategia digitale, siamo pronti a trasformare l’energia di oggi in performance di valore.

Creators, brand, affiliate, community: le nostre quattro parole preferite

Un grazie speciale al super team creator marketing
Irene Gavinelli Matilde Sessa Alessandra Giuliani Fabio Francesco Romano

#metapic #community #affiliate #event #milano #creators #performance #marketing

Arianna Giuffrè

Team Lead Italy @Metapic | Launching, Leading & Scaling Influencer Marketing Operations

Da un evento all’altro, la creatività non si ferma mai! 
Le nostre creator hanno immortalato ogni momento di Radio Italia Live grazie alla loro instax 📸✨ 
Un altro dei tanti eventi seguiti da Metapic, dove creatività, musica e storytelling si incontrano per dare vita a contenuti autentici: quando il talento incontra la giusta community, anche il backstage diventa magia!

Un ringraziamento speciale a Irene Gavinelli, che ha coordinato l’intera attività con passione e precisione 👩‍💻 

PERSONAL MEDIA ADVISORING S.R.L. Fujifilm Italia

Radio Italia

Metapic

Creator Marketing Coordinator

PERSONAL MEDIA ADVISORING S.R.L.

Fujifilm Italia

Irene Gavinelli

BLACK FRIDAY MODE: ON

La settimana più intensa dell’anno è ufficialmente iniziata lunedì 24 novembre.
Se vi sembriamo un po’ lenti nei feedback… è perché stiamo facendo più refresh noi che i server di Shopify 😅

E ora, ecco il team italiano di Metapic che sta tenendo in piedi questo meraviglioso network:

Alessia Losappio – Brand Partnership Manager
Pugliese doc e prima ad approdare nel team. Questa settimana parla solo in percentuali. Se la chiami “Ale”, lei risponde comunque “-40% extra”.

Irene Gavinelli - Creator Marketing Coordinator
Seconda arrivata e orgogliosamente da Novara. Conosce tutti i codici sconto dei creators a memoria (anche quelli che ancora non esistono).È reduce dalla maratona di eventi pre–Black Friday che ha organizzato: aperitivi, live, workshop…praticamente il suo Fitbit pensa che sia un’atleta professionista.

Matilde Sessa - Creator Marketing Coordinator
Napoli nel cuore e multitasking nelle vene.
Tra creators, social, call e messaggi… Matilde rimane sempre sorridente. In pratica, se Black Friday fosse una serie TV, lei sarebbe la showrunner.

Fabio Francesco Romano – Creator Marketing Intern
Da Pachino 🍅 (sì, esatto, quello dei pomodorini top).
Tra nuovi creators e newsletter infinite, Fabio sta apprendendo tutto più in fretta di ChatGPT.

Alessandra Giuliani – Creator Marketing Coordinator
La new entry da Pescara 🌊
È arrivata da pochissimo e si orienta nella piattaforma Metapic come se la usasse dal 2019.

In sintesi: siamo vivi, caffeinati e più veloci degli sconti… a volte.

Grazie per la pazienza: se tardiamo nei feedback è solo perché siamo nel pieno del delirio più bello dell’anno.

Per seguirci in tutte le nostre follie:
https://lnkd.in/daTPSJYY

Grazie Lorenzo Rivabella per la fantastica foto 😎 

#affiliate #blackfriday #creators #community #metapic #team #blackweek

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