Motion (Creative Analytics)

Account Executive

#paid

Account Executive, SMB/Mid-Market

Helping DTC brands and agencies grow with #paid 🌱

#paid is a technology company that builds tools for the creator economy. Businesses of every size—from DTC brands to fortune 500 companies—use our software to collaborate with creators and grow their businesses. Creators across the world rely on #paid to make a living doing what they love.

Learn more at www.hashtagpaid.com

Associate Account Executive, SMB 🚀

Dovetale

• 109% of quarterly target, exceeding $62,000 in under two months of selling
• 30% conversion rate, from identifying opportunities and driving to close
• Cultivated relationships with Owners, Co-Founders, Head of Brand, VP Marketing
• Quickly established rapport via clear communication, attentiveness, and timeliness
• Developed pipeline with both short and long-term opportunities aligning to targets
• Exemplified strong customer service skills through active listening and follow up
• Effectively dove into the sales role after years of marketing/advertising roles  

*company had to reduce headcount* non-performance-related layoff.

SaaS Sales Executive

Kitchen United

• Raised organic Instagram following from 1,200 → 10k+ followers & growing! In 9 months
   – Responsible for organic content creation and scheduling
   – Managed comments and DM’s across social
• Started our TikTok presence → #kitchenunitedmix now has 487k+ views
   – Coordinate content that collectively has 80k+ likes  

• Managed and optimized B2C conversion campaigns in Facebook Ad Manager
   – Using a variety of methods to gain key learnings
   – Work to generate new creative for ads when unsuccessful ones are identified
   – Drove down cost-per-order, increased ROAS, and decreased other performance metrics such as CPM, CPC..etc. 

• Helped build out and optimize our B2C emails via Mailchimp and Mixpanel while achieving industry avg. or higher open rates, and click-thrus
   – Build out email journeys for consumers, abandon cart, win-back campaigns..etc
   – Craft creative briefs for designers to build creative

• Leveraged Mixpanel for cohort building and site analytics to increase understanding of our shoppers per location 

• Pioneered & managed our reputation management via Podium
   – Used tool for feedback NPS requests via SMS to our recent shoppers
   – Replying to reviews within 24-hours(& leveraging templates to save time)

• Setup and coordinate pricing negotiations and content creation campaigns to drive brand awareness and sales through influencer marketing
   – Used Dovetale to help manage different campaigns with social media influencers to collect metrics on posts they did for us and report out internally

• Run ad campaigns on Yelp and report out results. Also managed reviews and replies

• Used Adobe Premiere Pro and Photoshop CC to build creative when our external designers were over capacity on bandwidth 

• Ran sweepstakes campaigns from start to finish → including outreach for prize donations

Marketing Content Specialist

Marketing Consultant

INTELITY

Left due to business-related layoff.

Intelity (merged with KEYPR) is the hospitality industry's first and broadest technology platform available to seamlessly connect staff directly with their guests.

• Increased lead flow 300%+ in 6 months (which lead to more than 500 MQL’s)
   - achieved mainly through paid social media marketing, email marketing, and a layered content strategy 
• Focused on full-funnel 360 marketing scope 
• Increased web traffic from 10k to 30k visitors/month
• Setup pixel conversion tracking for multiple channels launched via Google Tag Manager
• Managed contractors for design & web work
• Lead our 301 redirect strategy for merging two old domains which lead to instant SEO boost
• Set up marketing automation (via Hubspot), launched email campaigns, mapped out lead flow from lead to SQL, and helped with custom data fields being filled with SQL data via API
• Experienced a startup culture with money raised, go through a merger, raise an additional $45 million and do a brand refresh following the merger

Senior Marketing Manager

KEYPR

Michigan Virtual

• On the core web-redesign committee. Helped to select a website design company to re-do all of Michigan Virtual’s web properties / & much more!

• Managed digital ad campaigns on real-time programmatic advertising platform with access to 50+ premium data sources

• Led the charge at Michigan Virtual for implementing and monitoring our SEO
efforts: Google search console, use Linkdex as our SEO platform, established KPI’s, recommend and track keyword performance
 
• Began the use and implementation of Google Tag Manager

• Managed MV’s pay-per-click campaigns

ESSENTIAL FUNCTIONS & RESPONSIBILITIES:
1. Create SEO strategy and launch SEO campaigns; identify areas of improvement. 

2. Perform keyword analysis; implement on company websites. 

3. Write effective call-to-action statements.

4. Utilize basic programming and web design skills to enhance SEO. 

5. Develop, execute and analyze results for new marketing campaigns in the following direct to market areas:
a.	Paid search and pay per click channels including major search engine marketing and social media marketing.
b.	Affiliate and lead generation programs
c.	Online media campaigns (such as display and video)
d.	Direct mail programs
e.	Offline media campaigns (such as TV, radio and print)

6. Evaluate traffic, landing page quality, content, design, and demographics of target audience when determining keywords and campaigns.

7. Develop and conduct A/B testing of creative assets to optimize campaign performance.

8. Perform daily analysis and reporting on campaign results.

9. Collaborate with key team members on campaigns, communications and account management to deliver superior marketing solutions. 

10. Planning and delivery of organization CRM strategies, supporting new customer acquisition and existing customer retention/loyalty. 

11. Support ad-hoc requests for outreach data, reports and analysis.

Digital Marketing Specialist

FullPayment

Heading up internal marketing efforts as well as product line of marketing services to FullPayment clients & new prospects. 

Services include: SEO, SEM(PPC), Email marketing, email drip campaigns, social media, web development, video/animation, logo design, managing brand presence, and more!

Marketing Manager

Michigan.com

This was NOT a new company for me - just under the Gannet umbrella. 

We are the largest collective of media properties in Michigan that provide news, information and custom marketing solutions on all platforms. Properties include the Detroit Free Press, The Detroit News, Lansing State Journal, Battle Creek Enquirer, Port Huron Times Herald, Livingston Press & Argus and Observer & Eccentric suburban publications. Also, Cars.com, Careerbuilder.com, HomeFinder.com, and DealChicken.com.

Digital Advertising Specialist

Gannett

I'm responsible for meeting and exceeding digital advertising goals for the Digital Sales Team for Times Herald Media; across all digital advertising platforms, according to Gannett’s World Class Sales standards and MVP behaviors. Revenue is to be achieved through direct sales efforts to existing, inactive, and new clients using digital and social media cross-channel solutions.

Objectives include selling an effective digital product mix through the use of verbal and written sales presentations with strategies and ideas, conducting needs assessment interviews with clients and maintaining profitability by following rate guidelines and limiting sales error adjustments. On a daily basis, I must exercise effective planning and forecasting of digital sales revenue. 

Responsible for supporting Multimedia Advertising Automotive Sales Team in maintaining and increasing share of market in the automotive advertising segment, real estate advertising segment, and a multitude of other business verticals by successfully launching effective marketing campaigns. I am accountable for assisting four territory account reps to meet their digital goals.

Digital Media Sales: I'm a digital consultant for businesses that are looking to expand their advertising campaigns into the digital realm. We offer full digital services from web design to PPC campaigns over to social media management. We like to do extensive research on your business and your competitors to identify a solution that will truly optimize your business efficiently. Implementing a cross-channel marketing strategy is at the top of my list for your business.

http://www.godigitalmarketing.com/

Google Adwords Certified as well as diverse training in: PPC, SEO, SEM, Social Media, Web Analytics, Conversion Optimization, Mobile Marketing, and Display Advertising.

Salesforce.com and World Class Sales trained.

• Supporting sales role on multi-thousand dollar website deals
• Assist AE’s (Account Executives) with plan & prepare process
• Create ad ideas for client presentations - utilize Adobe Creative Suite
• Established trust & credibility with AE’s current clients by implementing
  digital knowledge to help ease the customer into the product(s)
• Continuously focusing on the marketing strategy throughout the whole five
step sales process
• Networking at community events on behalf of Times Herald Media

Digital Advertising Sales Intern

AE @ Motion—empowering creative teams + media buyers

I am a high-energy Sales/Business Development Professional, formerly digital marketing, who loves: technology, crypto, NFTs, Web3, Fintech, e-sports, gaming, biking, camping, video games, new tech, live music, pickleball, and meeting new faces! 

I'm a results-driven and growth-focused sales professional with a passion for connecting clients with solutions and pushing forward organizational goals. 

I’ve worked with:
• Fortune 500
• SMB's
• Non-profit (150+ person company)
• Startups 

Let's connect. 
anthony@motionapp.com

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