Inclusion NB

• Research, write, and publish engaging content and success stories demonstrating our impact across New Brunswick;
• Oversee the creation and development of Inclusion NB’s promotional, fundraising, and digital content (e.g. social media posts, fundraising proposals, website content);
• Grow and engage Inclusion NB’s followers on social media platforms including, Facebook, Twitter, Instagram, YouTube, LinkedIn);
• In conjunction with the Senior Advisor, Stakeholder Relations, develop and execute an innovative marketing and communications strategy to align with organizational goals and objectives (plan, schedule, monitor and analyze results);
• Acting as primary media contact to identify, evaluate and coordinate media interviews with Inclusion NB spokespeople.

Marketing Communications Specialist

The Grillin' Dillon

I design and implement marketing strategies, along with administrative duties for my family's business. The Grillin' Dillon is a food truck serving quality pub fair food, specializing in burgers and poutines.

Essentials of the role:
• Preparing invoices and quotes
• Communicating with customers
• Handling negative and positive reviews or feedback
• Maintaining social media presence including creating content
• Budgeting expenses and purchases
• Menu design of products and pricing
• Organizing inventory and supplies
• Following health and safety guidelines

I have gained over 3,000 followers starting from scratch and have reached up to 60,000 people all organically.

Marketing Manager

Measurand

• Bring new ideas & lead execution of social media activities across multiple brands, including but not limited to content & creative design & utilizing social media scheduling tools.
• Find new ways to engage with our social media audience to increase the reach of profiles and generate brand awareness.
• Create written & promotional content for marketing & branding purposes with the goal of increasing conversions, as well as amplifying & enhancing the Terra Insights brand.
• Assist with the execution & promotion of marketing content initiatives like webinars, white papers, landing pages, & other lead-generation activities.
• Lead execution of email marketing activities across multiple brands, including but not limited to monthly newsletters, branded automation, lead generation activities, & internal/external communication.
• Execute website updates, including but not limited to minor text/image adjustments, build out blogs as provided by the content marketing team, & build out landing and new pages as needed.
• Assist with SEO-related tasks such as keyword research, competitive analysis, content development, & on-page SEO best practices.
• Assist with Pardot data management, automation building, tracking, & campaign management as needed.
• Partner closely with content & campaign marketing teams to ensure brand voice is properly reflected in messaging & visuals & to ensure timing & execution of campaigns are met as per schedule.
• Work with product teams to ensure content & technical documentation on the website properly reflects up-to-date information & branding.
• Maintain up-to-date knowledge of digital marketing trends, including but not limited to demand generation, email marketing, social media best practices, & marketing technologies.
• Work with the Marketing Manager to collect & present monthly reports.
• Look for ways to improve our processes, share resources, tools, & learnings, improve efficiencies, & increase productivity.

Digital Marketing Coordinator

Terra Insights

FMI - Franchise Management Inc.

As a Marketing Specialist for FMI, I managed QSR marketing tactics for the brands' Burger King and KFC USA for 80 locations. Tasks I performed regularly, but are not limited to, include LSM, graphic design for POP and LSM creatives, working with vendors, setting up digital marketing campaigns, fundraising initiatives, blunting and outlier support, Executive Summary reporting, managing budgets, evaluating ROI on campaigns, and Menu Maintenance for pricing including aggregator platforms.

Essentials of the role:
• Research, develop, and implement local marketing programs. Including, but not limited to, direct mail, digital marketing, fundraising, signage, menu support, and other initiatives.
• Ensure all products, services, and other offerings conform to brand standards.
• Work with designers and other creative staff to produce marketing collateral in accordance with brand
standards.
• Develop marketing plans within budget requirements.
• Provide support and tools to field leaders that will drive sales within their areas.
• Prepare and deliver reports on the status of all marketing programs and initiatives to the Sr. Marketing Manager and Leadership Team as requested.
• Communicate and coordinate with business partners; Build marketing communications to be distributed to restaurant leaders.
• Collect and analyze data from market research to generate appropriate marketing tools.
• Keep up-to-date on current marketing trends.
• Additional workload relative to store count and/or challenge of the brands.

Marketing Specialist

Department of National Defence

As an intern for the Department of National Defence, I broadened my skills in the public sectors of government, and specifically the military. 

Projects and essentials of the role:
• Project managing the Armour Bulletin national publication
• Managing the Facebook page for the Armoured Corps School
• Formatting documents such as course reports
• Photographing events
• Participating in high-level meetings
• Completing online learning courses
• Provided administrative support to an office of 24 people

While working as an intern, I also managed to make the honour roll for the certificate through NBCC.

Marketing and Administrative Intern

NBCC (New Brunswick Community College)

This role was volunteer work. As an executive student union member, I attended regular meetings and prepared meeting minutes. I participated in ideas, and discussions, handled student-life complaints or suggestions, executed events, and discussed budgets. My skills to problem solve, work in a team, and communicate were implemented extensively.

Secretary for Local Campus Union 

Business Fredericton North Inc

I was a summer student as the Marketing Coordinator:

• Developed and implemented a Sponsorship Tier System
• Wrote a press release that gained multiple media attention to an event hosted by BFN
• Designed promotional flyers for events
• Prepared budget spreadsheets
• Assisted with website design using WordPress
• Participated in board meetings and respected confidentiality
• Collaborated with local businesses for promotions and solving problems (B2B)
• Assisted with preparing, organizing, and hosting events
• MC for weekly summer concert series
• Updated database information of 200+ clients
• Conducted phone calls and emails professionally
• Gained skills in the operations of non-profit organizations

Marketing Coordinator

Sodexo

I was a unionized, casual employee that required the ability to be a self-starter and take initiative. I communicated effectively in a team and worked efficiently in a fast-paced environment. 

Essentials of the role:
• Maintaining a clean and safe workspace
• Building and maintaining interpersonal relationships with customers
• Handling payment transactions and operating POS systems
• Adapting to situations by problem-solving
• Presenting professionally during catered events
• The responsibility of minimal supervision
• Completing regular inventory

Food Service Worker

Ariel is a Marketer with 4+ years of experience in the field. Specializing in social media, content creation, graphic design, email marketing, and website management. Proven track record of driving MQLs and traffic in both B2C and B2B. An early adopter of the latest technology and staying ahead of the curve in the digital landscape. 

Ariel is a passionate "New Brunswicker" with a Diploma in Business Administration Marketing with honours and the highest academic standing. An intensely motivated and dedicated individual who prides themselves on the ability to complete quality work within deadlines, measure results using data, and provide ultimate customer service and support to both internal and external stakeholders. Enjoys solving problems, improving efficiency, and being mentally stimulated and challenged.

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