Tidal7 Asia

Writing for clients like HDFC Life, SmartCoin, Geneo, HPCL and a few others.

Associate Creative Director

Bang In The Middle

Copy, strategy, films, and everything else on creative communications for a set of exciting clients like TATA AIA, TATA AIG, AAJTAK, VIVO and a few more.

Group Head (Copy)

Independent Creative Consultant

Anything and everything about creative communications, digital content, marketing campaign strategy and filmmaking. Open to new projects in marketing strategy planning, brand activation, integrated marketing, social media content, blogs, articles, product explainer videos, digital films, web series bible presentation, fiction story development, scriptwriting, filmmaking.

List of Clients:
1. IIT Bombay - Student Affairs Dept.
2. Parle Products - 2020 Cookies, Rol-A-Cola Candy
3. Bajaj Electricals - Mixer Grinders
4. National Payments Corporation of India - BHIM, UPI, RuPay, NETC, NACH, *99#
5. Kalyan Jewellers
6. Cosmos Bank - Digital Banking
7. HLL Lifecare - Moods Condoms
8. PhonePe
10. EROS Group, UAE
11. Delhi Bulls (Abu Dhabi T10 league)
12. Zee 5
13. HUL - Kwality Walls
14. Maddock Films - Made In China movie
15. SPL Motion Pictures
16.SIP Productions
17. Rocked Films
18. SRM University

Creative Writer - Director - Strategist

Reliance Entertainment

Creative Writer

National Payments Corporation Of India (NPCI)

Looking after overall creative delivery and design supervision for both internal external communications - ATL, BTL and Digital.

Content/Copy writing and designing communication materials like B2B/B2C posters, print media advertisements, mailers and digital banners on NPCI retail  products like RuPay, IMPS, UPI, *99# etc for the Ministry of Finance, GOI and for all banks operating in India, as an in-house creative hub.

Conceptualizing and briefing creative agency on various design requirements for daily business. Managing on timelines and creative/copy standards.

Involved in Marketing Strategy for products and corporate brand visibility across digital space of social media and business touch points of Bank Websites, Branches, ATMs and PPI outlets.

Closely worked in Unified Payments Interface (UPI) product development and pilot launch program during March'16 and April'16.

Worked in Product and Brand Strategy for RuPay Platinum debit card and managed functioning and development of ongoing offers and campaigns. Was involved in on boarding and managing Merchant Alliances and Partner tie ups. 

Was part of the execution team for 360 degree brand positioning campaign of RuPay Platinum debit card, which was live during Jan'16 till March'16.

In house photographer for covering periodical BTL activities and Events.

Assistant Manager - Marketing (Creative Communications)

ICICI Lombard

Unit Sales Manager

Universal Sompo GIC Ltd

Sales and Marketing through B2B channels of Motor Dealerships and Agency Channels.

Senior Executive (Marketing)

I visualize thoughts, through words and frames which helps businesses become brands that are loved.
A Creative Communications expert with work exposure in FINTECH, FMCG, INSURANCE, MEDIA,  ENTERTAINMENT, EDUTECH, and EVENTS industries, serving over 100+ corporates, SMEs, Govt clients since 2011.

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