Salesforce

I lead the solution marketing team in charge to deliver break-through activities and content strategy  for Salesforce’s solutions in Italy,. Launched the local Industry Marketing for three verticals (Finance, Manufacturing and Retail) supporting vertical marketing strategy, customer engagements and innovative content for local flagship events.Budgeting & Planning.

Senior Solution Marketing Manager

Micro Focus

EMEA Field Marketing Leader of the Vertica  Business Unit for Big Data, Advanced Analytics and DWH (www.vertica.com). In charge of EMEA Marketing strategy, Demand generation, Events and ABM with Top Customers. I supported  Business Development and joint GTM with Vertica System Integrator Partners and Alliances.  Evangelist for Data-driven businesses, Predictive Analytics & IoT at events and webinars with Customers.

EMEA Field Marketing Leader - Vertica, Predictive Analytics, AI & Big Data

Hewlett Packard Enterprise

Leader of the EMEA Marketing for Vertica Business Unit (Analytis, AI & BIg Data), enabling companies to thrive with new data-driven digital business models.  Areas: Business Intelligence, Predictive Analytics, Machine Learning, Internet-of-things, Artificial Intelligence.

EMEA Senior Marketing Manager -  Vertica, Analytics & Big Data 

Leader of the Account Based Marketing (ABM) program for the top 13 Global Strategic Accounts (CME & FSI) for HPE Software in EMEA. Goal: achieve sales & funnel targets, seeds new deals. It is a business development role inside Marketing aligned wto Global Account Sales. Manager of virtual team for 1-2-1 marketing activities.  Solutions: Big Data & Analytics, IoT,  Cloud, Security.

EMEA Account Based Marketing program director, Global Strategic Accounts

Creator and Manager of the Account Based Marketing (ABM) for Top Accounts in EMEA HP software (7 countries) to improve large deals & portfolio on major accounts. Areas: IT Service Management, Application Development, Mobility, IT Operations, IT Strategy

EMEA Account Based Marketing Manager, HP Software

Marketing Management for the Communication and Media Solutions business unit in EMEA. I was in charge to grow the regional “direct-sale” reporting to EMEA Sales Director. Telco: Mobile , Pay-per-use offers, Cloud, VAS, NG-OSS and BSS.

EMEA Marketing Manager, HP Communication & Media Solutions

Italtel

International Sales Operations & Marketing for Telecommunications.  I reported to VP WW Market Dev defining the sales budget & growth initiatives. Manager of a team for strategic & operational marketing.

Head of market positioning for WW sales operations

Alcatel Corporate Headquarters

Responsible for Alcatel's Corporate market vision & positioning in F&M Convergence; accountable for business development to Customer Executives and to marshal the business division marketing.

Convergence director in the Chief Marketing Office

Definition of marketing strategies for the Italian Executive Board to achieve the country sales. Consultative marketing to influence Customers’ Executives supporting key account managers.

Strategic marketing manager

Business Developemt for Italian Top Customers on large turnkey projects

Business development manager

ICT Consulting S.p.A.

Senior consultant managing team of 4 people on multiple projects with P&L responsability.

Senior consultant

Track record in international  business development, sales & marketing and channel management for B2B in multinationals and start-up business units, helping companies to hack growth. Unit leader, coach and develop teams. Strong cross-functional abilities, with solid reputation of bridging business AND technical competences. MBA. Public Speaker. 

- Market Planning, Budgeting, Result KPI Tracking, Team development & coaching, Board reporting
- Strategic & Solution Marketing,  Partner Management,  Field Marketing, Sales 
- Account Based Marketing ( ABM ), Account Planning, Industry Marketing 
- Business Models, Digital Transformation, Innovation, Financial evaluation 
- Consultative value selling for CxO engagements, Business Development
- Storyteller for Analytics, Machine Learning, Internet of Things, Customer Experience

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