Creative Strategy, Comms Strategy, Digital Strategy, IA, UX, CX

Geometry Global

Digital strategy, planning and concept development for Geometry’s main client BAT, from brief to implementation.
Full cycle from lead acquisition through offline promotion, display/native, content marketing and social to ongoing CRM/permission marketing via e-mail, social, websites (both unbranded and age restricted).
Optimisation of ongoing activities and long term strategy development included performance reports for past activities, trends & innovation white papers, audience insights, category and ex category benchmark reports.

Multi-channel strategy development for Volkswagen Nutzfahrzeuge based on extensive evaluation of the existing activities (performance reports, quant./qual. research, workshops and interviews with regional sales managers and distribution partners). Scope covered B2B channel marketing (to/with/through partner), online and offline CRM, AtL and BtL advertising strategy.

Senior UX Strategist

deepblue networks AG

CRM: Strategy, concept development and implementation eBay, Otto, Unilever (Knorr, Dove), Tchibo, Swatch, Burger King, Xing, Reemstma
Performance campaigns: Multi-channel strategy and concept development for Vodafone, Xing,
Hannoversche Direkt.
Brand and product campaigns: Digital strategy and concept development for Vodafone, Honda, Cewe, Eon, Saturn, Gerolsteiner, Mtv

Biggest Achievements:
- Winning the 130M€ Vodafone account as part of the core pitch team for Scholz & Friends and launching the brand on social media as part of a multi-channel campaign.
- Acquiring 50K leads within 3 months for the newly launched car insurance Hannoversche Direkt

Biggest fail: Acquiring 50K leads for Hannoversche Direkt. Is there such a thing as too many leads? Feel free to mail me for insights on business models, lead acquisition strategies and end-to-end-conversion funnels ;-)

Senior Creative / UX Strategist / Copywriter

UX Strategist / Copywriter

reinhards. integrated branding

Brand development, campaign development and execution AtL and BtL for San Lucar and dm Drogeriemärkte.

Copywriter

NMF. Advertising

Mainly content marketing for Fujitsu Siemens Computers and Adobe: B2B content strategy, magazine development, setting up a team of freelance writers and internal designers for ongoing production, editorial planning and coordination with client, internal production.
Some classical advertising for Adobe.

When Adobe launched Indesign, they forced Young & Rubicam to roll out our national German campaign globally.

Copywriter / Art Director

Universal Music Group

Editor-in-chief, responsible for the launch of classicsandjazz.de, Universal’s German content marketing and ecommerce platform for classical music and jazz. Building from scratch, the development included content strategy, CMS specification (proprietary CMS for better ecommerce integration), building the editorial team with 3 internal editors / producers and some 10 freelance writers. Up and running, classicsandjazz.de published ca. 100 CD reviews and 10 features monthly, plus video interviews and concert live streams.

Highlight: Buckingham Palace ordered a one-off copy from our Archive on Demand service as a royal present for a Finnish state visit (Karajan conducting Sibelius).

Editor in chief

Curious mind, prolific thinker who likes challenging problems and elegant solutions. Since I get bored easily, I read a lot and like to learn new things. After 20+ years in media and advertising I realised that I’m too funny for a creative and too dull for an account guy.
So I finally resorted to strategy.

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