Aris Pilitsopoulos

Public (Retail World SA)

Ecommerce Manager - Cyprus

Base Element

Head Of Client Services

Plaisio - Πλαίσιο

- Social Media & Content Manager: Strategy, Handling and Content creation for every Social Media channel, including the 1.000.000 Fans Plaisio Facebook Page.
Awards:  
✓ Silver Social Media Award | Community Engagement for the Plaisio Gaming Nation event 
✓ Retail Business Award | Best Retail Social Media Strategy for the 2017  Plaisio "Back to school" Campaign
✓ Ermis Award  (Silver) through Solid Havas & PvPro | Live Brand Experience for Plasio Gaming Nation

Other responsibilities: 
- Events Management: Carried out the implementation of Plaisio Sponsorship in Athens Science Festival and Tedx Athens.
- Esports: Organized the online and offline Panhellenic Counterstrike Masters Cup and a gaming event with 1.500 gamers attending. Also responsible for the strategy and implementation of Plaisio’s Esports Marketing Roadmap ( Events Sponsorships, Social Media Strategy & Content)

Social Media Manager

Athens Medical Center

- Responsible for the design and implementation of both the ATL and BTL activities of the group with a strong focus in PR, conferences, digital and media barter agreements.
- Design and execution of  the group’s digital strategy with a focus on commercializing its websites and ownership of PPC, SEO, Google Analytics, Social Media, UX, UI, Development, Email Marketing and Conversion Optimization.
- Recruited the Marketing Team and supervises 1 Senior Brand Manager and 1 Senior Designer
- Responsible for the editorial, promotional, and content strategy of the group (all 8 clinics in Athens & Salonica).
- Quadrupled the main website’s traffic in 18 months’ time.
- Achieved 4 times more Print & Online publicity than the No1 competitor after only 3 months in the role.
- Tripled the Group’s Facebook pages Fans in 18 months’ time.

Marketing Manager

Marketing Greece S.A

•	Responsible for the Portal, Product and Digital Content departments of MARKETING GREECE S.A. 
•	Set up the marketing team and the network of partners from scratch, handled recruitment and conducted specs to select the relevant providers.
•	Managed the DiscoverGreece.com portal through provider selection, specification, and design phases. 
•	Participates in the 2021 Greek Tourism Strategy plan & handles the creation of the Greek tourism product portfolio. 
•	Managed the production of digital content for the discovergreece.com website (text & visuals).
•	Led the Marketing team to the successful launch of Discovergreece.com
•	Designed, set up and executed the first digital campaign of the organization (we.discovergreece.com).
•	Manages a team of 3 product managers.

Vodafone

•	Acted as an intermediary between marketing and technology teams and was responsible for the delivery of VF Greece Mobile Internet, Fixed and Prepay Commercial projects’ roadmap.
•	Managed the product development lifecycle and ensured time to market, accuracy of functional specs and advanced customer experience at the different consumer touch points.
•	Worked for the introduction and standardization of the prepay propositions’ product development process.

Senior Product Manager Product Development / Product & Services at Vodafone Greece

• Designed, developed and launched products and services in cooperation with the technology teams.
• Had regular reporting responsibility over Mobile Internet KPIs 
• Cooperated with Marcomms, Base Management and Handsets teams to successfully implement marketing activities. 
• Analyzed market research insights and customer feedback to continuously improve customer experience.
• Scanned competition moves and ensured VF Mobile Internet portfolio competitiveness in the Greek Market.

Senior Product Manager Mobile Internet

• Handled Vodafone’s branding and presence in a number of sponsored events (TedxAthens 2010, Attica Xmas, Athens Beach Volley tournament, Customer service Awards, VF-Odeon Premieres, Chrono Oro Fair etc.) 
• Revived the Vodafone Odeon premieres concept and supported the activity with social media, radio and print. 
• Launched the Vodafone 1+1 programme 's  BTL and digital/social media communications plan

Senior Brand Manager Sponsorships

Unilever

• Collaborated with Sales and Marketing teams in order to implement 2 in store campaigns for AXE and Ultrex.
• Cooperated with advertising and promotional agencies for the creation of in-store promotional material.

Category Manager Deodorants & Hair

• Handled a budget of 700K euro in order to create in store projects and support sales in small retailers.
• Liaised with 5 Key Account Managers in order to design innovative promotional campaigns for small retailers; in 2 small retailers’ sales were increased by more than 200% during the respective promotional periods.
• Collaborated with internal and external partners to implement monthly in store activities for the brands

Category Manager Detergents

Managed the brands due to Brand Manager’s maternity leave
•	Led the Deodorants & Grooming group for Greece: 10m Euros turnover, 3,5m Euros advertising budget. 
•	Supervised 1 employee & reported directly to the Marketing Manager Personal care. 
•	Collaborated with Greek and UK advertising agencies in order to execute the ATL and BTL plans of the brands achieving the following results: Turnover growth: AXE +11, 5%, Rexona +11,5%.                                     
•	Managed and controlled the brands’ P&L for 2007. 
•	Took part at the European Brand Strategy meetings in 2007, representing Unilever Greece.
•	Collaborated with Finance, Logistics and Sales to achieve turnover targets and project the cash flows for the 2008 launches.

Assistant Brand Manager Deodorants & Grooming-AXE,Rexona,Brut

Management trainee in Marketing

OYAK

•Trained in letters of Credit.
•Updated the departments’ address book.
•Participated in the update of the department country reports according to the latest Moody’s ratings.

Financial institutions intern

Since 2006 when I started my career in Unilever, I am proud to say that I have done it all. 

I ve worked in all kind of marketing projects, I ‘ve been a self taught digital marketer, I have an MBA from INSEAD and more than 20 digital marketing awards in Greece and Cyprus 

So, what’s in it for you? 

In my LinkedIn profile, I try to simplify business concepts and share my vast experience in growing companies of all sizes in both the B2B and the B2C sectors. 

I also share strategies that can help you grow your personal brand on LinkedIn. 

Welcome on board and please don’t hesitate to ask me anything you might need ✌️

Taplio

Aris P.'s Linkedin Analytics

Aris Pilitsopoulos

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Aris P.'s Linkedin Analytics

Aris Pilitsopoulos

Want to drive more opportunities from LinkedIn?

Aris P.'s Linkedin Analytics