IDAM House of Brands

Sr. Manager - Digital

Manager - CRO, Affiliates and Marketing

ETMONEY

Product Growth Analyst

ConvertCart

💻- Worked with over 20+ E-commerce 🛒 clients across different industries for CRO (Conversion Rate Optimization)
- Analysed various data points to identify problems users face on the website, craft hypothesis around that problem, and work towards it’s implementation.
- The role required collaboration across different teams, from clients success, to engineering and QA.
- Preparing 30-60-90 plans for CRO campaigns
- Mentored new team members, at the same time was also taking interviews for the hiring of new Business Analysts

📚 Learnt - Project Management, Google Analytics, Basic Statistics, Marketing and CRO strategies and improvised my Excel skills

🏆 Achievements:-
- 95% Client retention rate
- Reduced bounce rate by 25% from a single AB test campaign.
- Increased Email Opt In rate for a electronics store by 15% through a single AB test with over 95% significance.
- Rising Star performance award

Business Analyst

HKBOOZE

-Created an eCommerce Site from scratch.
-Managed Product lists, inventories listed on the site
-Ensured prices on the site are competitive across all product categories, at the same time ensuring a
 decent profit margin.
-Handled Social Media channels (mainly Instagram & Facebook) to promote the website on social
 platforms and worked closely with Instagram Influencers based in Hong Kong and rolling out special
 offers for their audience Redirected users from social media to Website.
-Work closely with creative team, copywriters for content on social media channels and the
  website.
-Improved Search Engine ranking using SEO tools.
-Implemented Facebook Pixel on the site, to understand user behavior.
-Ensured the site is in compliance with Hong Kong Laws.
-Work with suppliers to ensure timely availability and supply of products.

Co Owner

🚀

Hey I am Arjan, What do I do?
🧠Writing and telling crisp, short stories spiced up with some data points.

🔍Experience?
With Specialization in eCommerce 🛒 and Fintech 💸 industry, I have Helped 20+ clients, optimize their website, products, marketing and CRM campaigns for desired goals using Conversion Rate Optimization techniques, A/B Testing, User research, and data analysis. 

🤹Skillset 
-Providing valuable insights through correct application of tools mentioned below. Apart from that Qualitative Analysis, Wireframing, User research, Project management (all the good old fancy terms)

🔨Tool knowledge 
- Paid Marketing and CRM (Google Ads, DV360, Google Campaign Manager, FB ads, WebEngage, MoEngage)
- Product analytics, CRO (SQL, Google Analytics, GA 360, GA4, Appsflyer, VWO, Hotjar)
- Data Visualisation and Analysis (Google Datastudio, Excel)

Why are you still reading this? Let’s talk.

Taplio

Arjan Singh's Linkedin Analytics

Arjan Singh

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