Arjun Basu's Linkedin Analytics

I'm a strategist. I can talk all day about custom content, content strategy, publishing, marketing, communications, journalism, mobility, media, branding, experiential, you name it. I can see beyond trends to figure out what works. And why. I founded arbaStrategies to work with companies and brands, to consult, advise, and mentor. I believe a good brand starts with a good story and that brand consistency leads to a stronger and more successful brand. I offer packages of services in marketing therapy; strategic content; CMO-as-Service/Fractional; storytelling; mentorship and coaching. I've worked/volunteered on boards and have been an executive leader. Before founding arbaStrategies, I worked in with a multinational agency and our clients ranged from...multinationals to small retail operators, from industry associations to niche markets. B2C, B2B and B2G. I helped start different divisions and business units, helped win business and open offices worldwide, and was on the lead team for a merger of agencies. I led award-winning teams and departments and became, eventually, an in-house consultant. I have spoken at conferences about content, marketing and storytelling at events in Canada, the US, South America and the UK. I am also a published author. My next novel, The Reeds, will be published in fall 2024. Specialties: Media, content creation, content strategy, cross channel media and media integration, branding, publishing, publishing, mobility, editing. In travel, aviation, hospitality, urbanism, luxury. Big on data. And bourbon. Booka 15 or 30 minute appointment: https://cal.com/arjunbasu