Arjun Basu's Linkedin Analytics

I'm a strategist. I can talk all day about custom content, content strategy, publishing, marketing, communications, journalism, mobility, media, branding, experiential, you name it. I can see beyond trends to figure out what works. And why. I founded arbaStrategies to work with companies and brands, to consult, advise, and mentor. I believe a good brand starts with a good story and that brand consistency leads to a stronger and more successful brand. I offer packages of services in marketing therapy; strategic content; CMO-as-Service/Fractional; storytelling and editorial building; mentorship and coaching. I've worked/volunteered on boards and have been an executive leader. Before founding arbaStrategies, I worked in with a multinational agency and our clients ranged from...multinationals to small retail operators, from industry associations to niche markets. B2C, B2B and B2G. I helped start different divisions and business units, helped win business and open offices worldwide, and was on the lead team for a merger of agencies. I led award-winning teams and departments and became, eventually, an in-house consultant. I have spoken at conferences about content, marketing and storytelling at events in Canada, the US, South America and the UK. I am also a published author. My next novel, The Reeds, will be published in fall 2024. Specialties: Media, content creation, content strategy, cross channel media and media integration, branding, publishing, publishing, mobility, editing. In travel, aviation, hospitality, urbanism, luxury. Big on data. And bourbon. Book a 15 or 30 minute appointment: https://cal.com/arjunbasu