MERGE

My responsibilities:

1. SME Expertise oversight and guidance: To understand how MERGE clients are managing their SFMC instance and implementing journeys/campaigns. To provide expertise on how to setup and execute.

2. Work with MERGE Strategy Leadership to formulate the right queries to run on data to reveal insights in audience behavior and opportunities for optimization.

3. POC Identification and Implementation: Based on tactics identified during analysis - help in narrowing down POC for initial activation and write requirements

4. Roadmap Opportunities:  Help MERGE Strategy Leadership to scope future phases (following POC)  based on opportunities uncovered as part of analysis.

5. Work with client resources on how to setup and execute programs.

Marketing Cloud Architect & Strategist

Publicis Global Delivery India- Publicis Groupe

Manager Agile Program Management

Publicis Sapient

In his role at Publicis Sapient, Arjun has played an integral part in setting up of Marketing Operations (MOPS) engagement and scaling it into an end-to-end Campaign Management service line across Email, SMS, Cloud Landing Pages and Reporting/Analytics across campaigns for his prestigious clients. In this, MOPS team performs Email creatives’ design (via Photoshop, Invision etc.), Campaign setup, Build & Broadcast on leading email tools (via Salesforce Marketing Cloud, Adobe Campaign etc.), perform Campaign Reporting/Analytics (via Salesforce Analytics Builder, Google Analytics) and suggest measures to improve KPIs and achieving benchmarks. The process starts right from creating Email PSDs (basis client inputs), taking requisite approvals, building campaigns on leading digital marketing tools, setting up target-audience basis campaign-requirements, doing Live-blast and then reporting achieved metrics.

Arjun’s responsibilities include entire campaign management cycle by working with capabilities (Design, HTML, QA & Reporting) and ensuring Project Delivery, Reporting/Analytics on E-marketing programs' success & make recommendations on improvement, entire project management through JIRA, effort estimation for email's development and QA.

Stating few noted ones below:
✔ Connecticut’s leading Beverage company utilizes Salesforce for rolling out extremely-personalised Welcome emails & Promotional campaigns
✔ New Orleans’ biggest Energy company leverages Salesforce for rolling out customer-driven campaigns
✔ Boston’s leading Fast Food & Beverages company utilized Salesforce as its preferred marketing platform for personalised campaigns' roll-out
✔ California’s dominant B2C and B2B player partnered with Publicis Sapient to leverage Salesforce as its Marketing Automation tool

Setup New Engagements from scratch, Reviewing SOW, Responding to RFP's, Recruitment & Mentor-ship.

Manager, Interactive Program Management

Campaign Manager

Freelancer

Responsible for handling Digital campaigns and IT project management tasks for clients over India, Europe, USA and Australia. It includes drawing up Digital Marketing calendars, execution of eMarketing plans along-with ideating/executing campaign messaging as per business objectives.

Metro Cash & Carry India Private Limited

A) Execution of e-Marketing projects and campaigns, including ideation, creation of collateral, distribution of collateral in various media and measurement and analysis of impact.
✔ Website management – Latest events, Catalog uploads
✔ Ongoing analytic for web-page optimization and testing to improve conversion of online campaigns.

B) End-to-end creation & execution of email marketing campaigns.
✔ Plan, execute, monitor and optimize E-mail campaigns across target groups.
✔ Working with departments across the organization to develop & optimize email marketing communications including targeting, analysis and optimization.
✔ Work with creative agency for timely and quality execution.
✔ Achieve ROI targets and drive ongoing improvement for the same through rigorous testing and optimization.
✔ Discipline in execution and follow up of campaigns to achieve desired results.

C) Draw up quarterly Digital Marketing Calendars
✔ Coordinate with Digital and Creative Agencies to execute monthly digital marketing plans
✔ Collaborate with agencies and other vendor partners

D) Plan campaign messaging & overall content calendar to be covered in the campaign
✔ Use marketing campaign automation tools & analytic [Optivo + Adobe Omniture] to drive campaigns
✔ Generate campaign performance report and analytic

E) Continuous review and active management of website and other online assets.

F) To pursue specific goals in lead generation, lead qualification, communication, brand building and conversion.

G) Take strong ownership for assigned tasks and independently take them to closure.

Assistant Manager - Digital Marketing

Ebizon NetInfo Pvt. Ltd.

» Digital Marketing – Create, manage & execute Online Marketing programs using Aweber, MailChimp, Wordpress and OptimizePress. Manage budgeting and financials for the function. Assess the impact & ROI of online marketing programs. Drive efficiencies and effectiveness of online marketing programs. Manage financial performance. Managed recruitment and competency building for the function. Motivate and manage direct and off-shore reports.

» Performed Creative Writing by identifying an emphasis on narrative craft and character development. Delivering fictional drafts ensuring that contents are focused on narrative & character development. Undertook Content Marketing that involved creation & sharing of content in order to attract, acquire and engage potential consumer base.

» Lead Generation – Generated customer interest and inquiry into company’s products using various communication media (websites, newsletters, email campaigns). This involves lead qualification, content development, digital copywriting and achieving marketing targets.

» Content Curator - Managing content writers & literature for portfolio websites. Content review, copy editing, proof reading web articles and getting uploaded on websites. Assuring web content is user-friendly and key-worded for SEO benefits. Manage network of content writers to scale operations.

Internet Marketer

IndiaITWizards

✔ Business Development and Account Management – Identify business opportunities and grow the business unit through introduction of new services as well as maintaining and further fostering relationships with clients.

✔ Financial Management – Achieve revenue, profitability, quality, speed of delivery and productivity targets as well as other related business development objectives.

✔ Initiate communication on various platforms to connect with clients and increase visibility which includes providing product solutions and benefits to client business issues/opportunities by developing strategic initiatives for each client.

✔ Organizational Management and Development - Ensure alignment of operating systems and processes that will enable the business unit to achieve the overall business objectives.

✔ Lead a team to manage and grow clientele base so as to achieve planned financial objectives and other operational performance indicators.

✔ Review the developed projects and Recommend improvements in enhancing the scope of the projects.

✔ Identify project requirements based on client interactions and Design GUIs for client review.

✔ Communicate the project details to the technical teams.

✔ Monitoring development flow against scheduled project time-line.

✔ Facilitate project testing on the development Server.

✔ Facilitate effective inter-department as well as inter-divisional communications.

✔ Responsible for setting and monitoring objectives, performance targets, and measures for the team.

Senior BDE

Bharat Forge Ltd

Project: Assessing & increasing the productivity of Heavy Forge Division (HFD) shop floor

Project details:
» Detailed study and analysis of all the processes at the shop floor of HFD
» Improvement of the press utilization & proper management of Work-in-Process (WIP)
» Minimization of the time involved in each of the shop floor processes.
» Assessing the productivity at the shop floor of HFD and assist the HFD personnel to improve it

Summer Internship Program

- 15 years experienced Marketing Operations & Campaign Management Professional

- Marketing Operations & Campaign Management Specialist helping clients across various domains such as Retail/Wholesale, Energy, Food & Beverages, Airlines etc.

- Responsible for rolling out e-Marketing campaigns along-with extensive experience of coordinating with multiple different internal stakeholders (Brand managers, Marketing/IT) & external service providers (agencies, creative designers, etc.) to deliver the desired Marketing ROI through successful execution of campaigns

- Expertise in participation from RFI/RFP level to discovery, followed by Engagement Setup & creating excellent teams to run Business as Usual (BAU)

- Understands the resource-pool needed for an upcoming project, estimates time-line/costing and shares proposals.

- Have delivered Projects on time, At Quality and within Estimated Budget

- Has worked for clients across US, Europe, Australia, Bangkok & India and have received positive LinkedIn recommendations.

- Key Competency Areas: Marketing Operations, Campaign Management and Project Management

- Technical Proficiency: Salesforce Marketing Cloud, Litmus Analytics, Movable Ink and Google Analytics

- Feel free to write to me at arjun.kanpur@gmail.com or on +91-9964100091 for any further information

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