DataSnipper

- Leading a team of 3 FTEs: Content, Digital, and Events
- Scaling demand gen program
- Setting up a content machine
- Setting up demand gen team processes
- New channels testing and website A/B testing
- Setting up creative production process
- Setting up an analytics tech stack

Head of Demand Generation

Exit Five

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Member

Sendcloud

-Achieved +XXX% and +XX% YoY growth from paid media in two consecutive years by scaling up demand generation across 8 markets
-Simplified revenue attribution and marketing analytics by implementing revenue attribution software (data insights led to the better prioritization of paid and owned media efforts)
-Improved the quality of the forecasting and budgeting of the marketing department through the implementation of the planning framework
-Led a team of 10 people who managed the paid ads and affiliate channel across 8 markets
-Contributed to the marketing strategy creation (demand generation)
-Forecasting, planning and budgeting for the marketing department

Global Head of Performance Marketing

-Achieved +XXX% YoY growth of a customer base from paid media by restructuring the whole performance marketing channel
-Led a team of 3-7 T-shaped specialists
-Owned the strategy and its execution of paid media channel
-Campaigns design and alignment with the marketing team (content, events, and product marketing)
-Forecasting and reporting of paid media

Performance Marketing Manager

StormGain

-Execution of a user acquisition strategy across multiple channels (Paid Search, Paid Social, Display, Email, Organic) and regions (EU, LatAm, APAC) for desktop and mobile,
-Supervising and executing the processes related to user acquisition,
-Creative briefing and A/B testing,
-Participating in the process of setting up analytic systems (app & web analytics),
-Briefing and supervising IT-to-marketing integrations.

Senior User Acquisition Manager

xcoex

-Planning of paid traffic user acquisition activities,
-Management of paid traffic sources (Paid Search, Paid Social, Display) across multiple geos,
-Set up affiliate program and acquired partners for CPA mobile offer,
-Execution of all ASO activities (from keywords research to app store presence tests),
-Set up of mobile measurement platform Adjust,
-Participation in IT infrastructure improvement to meet marketing goals.

Libertex Group

-End-to-end management of SEA campaigns across multiple geos (EMEA, CIS),
-Worked with Google Ads, Bing, Yahoo Gemini, Apple Search Ads, Yandex,
-Participation in improvements in IT integration for marketing goals.

SEA Specialist

Artics Internet Solutions

-Implementing multi-channel digital strategies (Search, Display, Social);
-Involving in creating digital strategies;
-Supervising the team of 2-4 specialists;
-Communication with clients, consulting clients on the market situation;
-Making analysis of digital channels;
-Media-planning.

Project Manager

Managing Google Adwords and Yandex.Direct PPC campaigns both search and context (including remarketing/retargeting):
-Planning
-Keywords and negatives research
-Creating of ads
-Producing reports to monitor KPI movements
-Analyzing and optimizing ad campaigns
-Managing bids.

SEA specialist

KupiSlova.ru

Managing Google Adwords and Yandex.Direct PPC campaigns both search and context (including remarketing/retargeting):
-Planning
-Keywords and negatives research
-Creating of ads
-Producing reports to monitor KPI movements
-Analyzing and optimizing ad campaigns
-Managing bids.

Managing Google Merchant Center and Yandex.Market:
-Preparing technical assignment for making feeds
-Setting up account for launch
-Managing bids
-Analyzing and optimizing merchant campaigns
-Producing reports to monitor KPI movements.

Implementing Google Analytics, Google Tag Manager, Yandex.Metrika, Call Tracking with its various features (e-commerce, enhanced e-commerce, cross-domaine tracking, event tracking, measurement protocol etc). 

Facing and contacting with client about accounting, ads and KPI.

Head of Demand Gen @ DataSnipper | Performance Marketing for B2B SaaS

Demand Generation & Performance Marketing Expert with a decade-long track record in scaling growth and exceeding business KPIs. Expertise in B2B marketing, analytics, and team leadership. Proven success in improving decision-making and ROI through strategic marketing.

Taplio

Arkadiy Kondrashov's Linkedin Analytics

Arkadiy Kondrashov

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