Meridia

Responsible for everything related to marketing, primarily content, webinars, sales enablement, events etc.

Head of Marketing

DataSnipper

Responsible for demand gen as the first hire of the function. Built a team of 4 FTEs. Engineered and executed comprehensive demand generation strategies across EMEA, Americas, and APAC regions, markedly enhancing brand visibility and pipeline growth in alignment with corporate objectives.

Head of Demand Generation

Sendcloud

At Sendcloud, I was responsible for building a performance marketing team and supporting sales teams with leads to meet organizational growth goals.

Global Head of Performance Marketing

-Achieved +XXX% YoY growth of a customer base from paid media by restructuring the whole performance marketing channel
-Led a team of 3-7 T-shaped specialists
-Owned the strategy and its execution of paid media channel
-Campaigns design and alignment with the marketing team (content, events, and product marketing)
-Forecasting and reporting of paid media

Performance Marketing Manager

StormGain

I was responsible for performance marketing for Nordics, Western Europe, Eastern Europe, APAC, and LatAm.

Senior User Acquisition Manager

xcoex

Libertex Group

I was responsible for SEM for Nordics, Western Europe, and Eastern Europe.

SEA Specialist

Artics Internet Solutions

-Implementing multi-channel digital strategies (Search, Display, Social);
-Involving in creating digital strategies;
-Supervising the team of 2-4 specialists;
-Communication with clients, consulting clients on the market situation;
-Making analysis of digital channels;
-Media-planning.

Project Manager

Managing Google Adwords and Yandex.Direct PPC campaigns both search and context (including remarketing/retargeting):
-Planning
-Keywords and negatives research
-Creating of ads
-Producing reports to monitor KPI movements
-Analyzing and optimizing ad campaigns
-Managing bids.

SEA specialist

KupiSlova.ru

Managing Google Adwords and Yandex.Direct PPC campaigns both search and context (including remarketing/retargeting):
-Planning
-Keywords and negatives research
-Creating of ads
-Producing reports to monitor KPI movements
-Analyzing and optimizing ad campaigns
-Managing bids.

Managing Google Merchant Center and Yandex.Market:
-Preparing technical assignment for making feeds
-Setting up account for launch
-Managing bids
-Analyzing and optimizing merchant campaigns
-Producing reports to monitor KPI movements.

Implementing Google Analytics, Google Tag Manager, Yandex.Metrika, Call Tracking with its various features (e-commerce, enhanced e-commerce, cross-domaine tracking, event tracking, measurement protocol etc). 

Facing and contacting with client about accounting, ads and KPI.

Head of Demand Gen @ DataSnipper | Performance Marketing for B2B SaaS

Head of Marketing at Meridia, a B2B scale-up that helps organisations verify their farm and physical flow data and assess its compliance with EUDR requirements. I lead strategy and execution to drive demand and revenue growth. 
With 10+ years in marketing, I have expertise in performance marketing, ABM, CRM, automation, content creation, and multi-region campaigns. Previously, I led demand generation at DataSnipper, building a team from scratch and enhancing pipeline growth globally. I’m passionate about leveraging data and AI to optimise campaigns and continuously improve our impact. Active in the B2B marketing community, I enjoy sharing insights and collaborating with fellow marketers.

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