ARLENE NEWBIGGING GRADY's Linkedin Analytics

Aranjo Marketing Solutions adopt a personalised psychological marketing approach for you. We undertake research & apply marketing insight to create a framework and strategy, to develop and deliver a digital solution tailored to exceed your brand or your customers' needs. With a Certificate in an Introduction to Consumer Neuroscience and Neuro Marketing and Post Graduate qualification in Teaching Adults (Psychology) I also undertake lecturing as an adjunct at University of Glasgow & Glasgow Caledonian University. Affiliate Members of the British Psychological Society and International Social Media Association, an excellent level of customer service is delivered to drive forward the most engaging customer experience. This incorporates effective PR, video and dynamic social communication mediums. Demonstrating success in a variety of customer rebranding, logo and website, with extensive experience of content management and blogging. Exploring interests in Virtual and Augmented Reality Developing strategic marketing programmes with senior partners to deliver a top customer experience and identifying consumer journeys, tailoring social media propositions. Board level multi functional & virtual teams interaction, operationally and strategically creating content for social marketing and digital marketing strategy. Project management & successfully briefing sales and marketing teams to develop standout marketing propositions for new start ups, small business websites and re-branding of existing marketing comms. Experience of managing brand/sales agencies with responsibility for £mn budgets & managing a team of UK senior and marketing executives Specialities: Implementing a psychological model to understand you or your customers needs, applying both cognitive and emotional processes in analysis and applying across multiple platforms. Creating,planning and integrating branding and positioning strategies at multiple consumer touchpoints