PCG-Pihlstrom Consulting Group, LLC.

Our Specialties:
•	New Startups: Guiding ventures from inception to market success.
•	Organizational Development: Enhancing internal structures for optimal performance.
•	Impression & Change Management: Navigating brand perception and organizational change.
•	Business Development: Driving growth through strategic planning and execution.
•	Brand Strategy & Crisis Management: Crafting resilient brand strategies and managing crises.
•	Image Consulting & Major Market Expansion: Elevating brand image and expanding market reach.

Our Services:
•	Fractional Sales Executive or Consulting Services: Expertise in business development.
•	B2B, B2C, Health & Beauty: Strategic revenue sales, corporate distribution, and negotiations.
•	HR & DEI Consulting: Empowering employee resource groups (ERGs) and providing strategic consulting for C-suite executives to eliminate systemic barriers, fostering an inclusive workplace culture that enhances employee engagement and boosts sales performance. Investing in DEI initiatives yields significant ROI, including increased innovation, improved employee satisfaction, and higher financial performance.
•	Start-up Expertise: Retail, foodservice, beverages, ingredient sales, brand marketing, public speaking, advisory board guidance, and sales pipeline training.

Contact Us: Pihlstrom Consulting Group, LLC is your trusted advisor, particularly in the B2B, B2C, Food and Beverage, and Plant-Based industries. Partner with us to achieve unparalleled growth and market presence. Contact us today at Armetha@pcg-8.com

Owner, Founder and CEO

Plant Based World Expo North America

Plant Based World Expo is the must-attend, 100% plant-based event designed exclusively for foodservice and retail professionals, distributors, investors, and manufacturers.

Now in its third year, Plant Based World Expo is where you'll discover innovative plant-based products, hear from industry leaders and pioneers, and connect with the right people from the trade including retailers, foodservice operators, investors, buyers, distributors, and brokers. And you'll be the first to sample mouthwatering plant-based food from ground-breaking U.S. based and international companies.

Plant Based World Expo North America Advisory Board

Great American Plant Co.

Chief Sales Officer (CSO)

Greener by Default

Greener by Default applies behavioral economics research to food policy, empowering institutions to serve inclusive, sustainable plant-forward food. The concept originated in Europe, and was brought to the US by Farm Forward and the Better Food Foundation, sister organizations working at the intersection of food, farming and policy. Greener by Default makes plant-based food the default, while giving diners the choice to opt into meat/dairy. This strategy allows institutions to:

meet carbon reduction goals

save on food costs

improve health and inclusivity

all while preserving freedom of choice.

Greener by Default Advisory Board Member

Atlas Monroe

Independent Board Member Chair & Brand Officer

Plant Based Foods Association

Plant-Based Foods Association Board of Directors Member 

Future Farm | Fazenda Futuro

Brazilian plant-based meat brand Future Farm (Fazenda Futuro) under the name Future Farm, the company has expanded to 23 countries worldwide, selling its products in Europe, Canada, Latin America and the Middle East. Future Farm's Future Burger, Future Sausage, Future Beef and Future Meatballs are now available to U.S. consumers.

Senior Director of U.S. and Canada Foodservice Sales

Impossible Foods

National Account Manager

Clemens Food Group

◆Reporting to the Corporate Executive Expansion Market Leader to develop and implement the Midwest & West Coast market by seeking out new business opportunities for Clemens Food Group. 
◆Cultivate new customer relationships by negotiating and building industry partnerships with key distributors and independents.
◆Implementing strategic business plans and setting targets for my direct team members, manage two national high performing business partner broker sales organizations, and set outlook perspectives for national and regional chains targets.

Foodservice Business Development Director - Midwest & Westcoast Region

Cargill Foodservice North America

◆ Reported to the Assistant VP of Foodservice Chain Mgmt. and established brand awareness in regional & distribution into a best of class. 
◆ Trusted advisor with key chain accounts and develop thoughtful relationships with decision makers. Creditable team builder with experience in cross-functional teams i.e.(Culinary, Purchasing, R&D, Legal, Marketing, Brokers, etc).  
◆  Managed direct and broker sales into multiple key national/regional operators and distributors. Regional territory strategist and business planner by managing inventory volumes forecast in sales force, budget tradeshows, and new value creations product rollouts. 
◆ Designed, implemented, and conducted sales training programs for all new and existing customers’ product cuttings. Responsible for Headquarter sales cold calls  and existing customers visits, for example the following: Bruegger’s Bagels, Friendly’s, Jersey Mike’s Subs, COSI, Papa Gino’s Pizza & D'Angelo's Grilled Sandwiches, Au Bon Pain, etc. to remained focused on customer satisfaction throughout all sales cycle stages.

Sales Manager - Foodservice

◆  Reported to the VP of Segment Channels and Increased sales by 8% in the channel segment for Truvia® global branded products.
◆  Executive leadership and trusted advisor for ten (10) high performing national sales broker team members in a strategic management process, business development plans, performance reviews, managed customer relationships and negotiate multiple customer contracts. 
◆ Visionary leader created and launched the new coffee segment role to over double digit growth in new business within an eleven-month (11-month) period. 
◆ A trusted connector and relationship builder by using LinkedIn, Tradeshows, Salesforce, cross-functional teams and utilizing Nielsen data to compare retail notes when conducting presentations and customer visits. Responsible for selling to accomplished chain accounts such as: Coffee Chains, Roasters, Route Drivers, Office Coffee, including Caribou Coffee, Dunn Brothers, Royal Cup, S&D Coffee, etc.

Channel Segment Manager - Coffee

◆ Reported to the Director of Foodservice and created and develop a sales training process to ensure that goals had been met by integrating the National Sales Program, forecast in Sales Logix, Innovation/R&D, Marketing, Call Center Customer Service, and New Product Development across all cross-functional departments. 
◆  Maximize the standardized broker forecasting and review process with solution based selling via quarterly objectives and key targets rewarded performance. Managed and developed new business relationships with key accounts i.e.(Famous Dave’s, Studio Movie Grill, SYSCO, etc.).

Foodservice Manager

◆ Reported to the Director of Foodservice and generated strong customer increases in territory market penetration that resulted in consistent sales growth in MN, TN, SD, ND, and KY. 
◆ Facilitated training and managed two Foodservice brokers and two Janitorial Sanitary brokers. Expanded customer base and penetrated accounts despite significant market down turn saturation.

Foodservice Sales Account Representative

◆ Reported to the Senior Human Resource Manager and provided visionary leadership and designed a Cargill Ebony Council Employee Affinity Group partnership with senior leadership, talent recruiting, marketing, sales, and C-suite executives on building awareness and education on go to market strategy for Truvia® global branded products. 
◆  Team builder and dramatically increased the employee morale by collaboration with the Sales Team for Truvia® global branded products through assisting in staffing the Oprah (O You) 2011 and leading the Circle of Sisters event in NYC 2011, 2012, and 2013. 
◆ Managed (10) sales managers executives and brokers by resulting in increased sales revenue by 7% ex. (benefiting off the partnership with Oprah magazine ®). 
◆  Orchestrated and implemented the engagement Cycle 6 process for Leadership Talent Management and World Wide Plant Operations for 200 employees.

Sr. Human Resources Admin

◆  Reported to the Human Resources Process Improvement Lead and organize and execute strategic decision making on sharing best practice ideas between the field and business units/functions (i.e. On-boarding, Communication, Development, and Retention, Collecting data and Implementing new strategy on exit interviews). 
◆  Assisting in collecting data and implementing new strategy on exit interviews and collaborate and support the Engagement Survey Team.
◆ Organized and implemented a compensation survey with confidential and sensitive information for an Audit. 
◆ Created and led efforts for the Malcolm Baldrige Award external and internal events and collaborate and support the Engagement Survey Team.
◆ Analyze the Exit Interview Process by viewing the data and implementing action items off of key findings.
◆ Championed and coordinated the mentoring program for Cargill Ebony Council Employee Affinity Group, to better guarantee that mentees would successfully engage with their mentors, sponsors, and peers.

Human Resources Process Improvement/ Special Projects

◆  Reported to the Human Resource Manger to modernize an on-boarding plan Finance and Accounting 0-3 years for the National Association of Black Accountants conference in two states for 25 interns i.e. (recruiting, interviewing, orientation, career building and leadership mentoring). 
◆ Organized and managed the Accounting Career Awareness Program for 31 ethnic minority high school students, which produced the winning case study team for Cargill
◆ Effectively managed and planned a human resource focus site visit of 41 college campus prospective candidates

Human Resources Intern

Contact us today at Armetha@pcg-8.com or https://www.pihlstromconsultinggroup.com/

Pihlstrom Consulting Group, LLC (PCG) is a premier global consulting firm dedicated to transforming brands and businesses into household names. We excel in developing strategic partnerships and fostering long-term client relationships, with a proven track record of accelerating company growth and providing foundational blueprints for go-to-market strategies.

Our Specialties:
•	New Startups: Guiding ventures from inception to market success.
•	Organizational Development: Enhancing internal structures for optimal performance.
•	Impression & Change Management: Navigating brand perception and organizational change.
•	(ERGs) & Business Development: Driving growth through strategic planning and execution.
•	Brand Strategy & Crisis Management: Crafting resilient brand strategies and managing crises.
•	Image Consulting & Major Market Expansion: Elevating brand image and expanding market reach.

Success Stories: We helped a mid-sized food company increase its market share by 50% within a year through comprehensive brand strategy and business development services, including strategic revenue sales, corporate distribution, and effective negotiations.

Our Services:
•	Fractional Sales Executive or Consulting Services: Expertise in business development.
•	B2B, B2C, Health & Beauty: Strategic revenue sales, corporate distribution, and negotiations.
•	HR & DEI Consulting: Empowering employee resource groups (ERGs) and providing strategic consulting for C-suite executives to eliminate systemic barriers, fostering an inclusive workplace culture that enhances employee engagement and boosts sales performance. Investing in DEI initiatives yields significant ROI, including increased innovation, improved employee satisfaction, and higher financial performance.
•	Start-up Expertise: Retail, foodservice, beverages, ingredient sales, brand marketing, public speaking, advisory board guidance, and sales pipeline training.

Contact Us: Pihlstrom Consulting Group, LLC is your trusted advisor, particularly in the B2B, B2C, Food and Beverage, and Plant-Based industries. Partner with us to achieve unparalleled growth and market presence. 

Contact us today at Armetha@pcg-8.com or https://www.pihlstromconsultinggroup.com/

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