Cannamonitor

I lead research and advisory services for businesses across the global cannabis industry, providing strategic insights that enable clients to navigate complex market dynamics. My work spans multiple verticals, including medical, pharmaceutical, industrial, recreational, wellbeing, and ancillary cannabis markets. I deliver bespoke ad hoc market research, go-to-market strategies, operational guidance, and regulatory support, helping clients overcome business challenges, optimise operations, and expand into new markets. Key Responsibilities include:

-Conduct ad hoc market research and provide data-driven insights to address business challenges
-Develop go-to-market strategies, ensuring regulatory compliance and operational excellence
-Provide strategic and operational advisory services tailored to client needs
-Offer market forecasting and regulatory support to guide cannabis projects
-Deliver cannabis consultancy services, including market entry studies and commercial intelligence
-Complete strategic procurement and supply chain optimisation studies for cannabis businesses
-Analyse cannabis market regulations and political environments for informed decision-making
-Build and maintain strong client relationships, ensuring satisfaction and successful project outcomes
-Provide market intelligence reports, competitive analysis, and retail analytics for cannabis operators

Principal Consultant

Prohibition Partners

I provided market entry and intelligence services to medicinal cannabis and CBD brands, specializing in regulatory frameworks, political environments, supply chains, and market sizing. I also curated and managed content for a global cannabis industry platform, overseeing research planning, the collection and analysis of proprietary and third-party data, and reporting through market dashboards. My work covered various sectors, including market sizing, consumer behavior, competitive analysis, facilities and operations, deal tracking, product pricing, and official data.

-Conduct market sizing to assess growth opportunities and market potential
-Lead consumer research to understand behavior and preferences in the cannabis sector
-Perform competitive analysis to identify trends and benchmark industry players
-Conduct product pricing studies to inform pricing strategies and maximize profitability
-Provide strategic consulting on market entry, business development, and regulatory compliance
-Model micro and macroeconomic scenarios to evaluate industry trends and future projections
-Assess regulatory frameworks and political environments to guide market strategies
-Analyse supply chains and price studies to optimize operational efficiency
-Curate and manage content for a global SaaS platform in the cannabis industry
-Lead research planning and define fields of study for accurate data collection
-Collect and analyze proprietary and third-party data to inform market insights
-Develop and manage Power BI dashboards to visualize and report data-driven insights

Business Intelligence Lead

Consultant

Freelance Researcher

3eservices

Led consulting missions across Africa and Europe, providing strategic guidance to clients by assessing funding opportunities, researching the competitive landscape, and identifying potential investment partners. My role involved monitoring key sectors, and analysing market dynamics to support informed decision-making and business growth:

-Led consulting projects in France, Spain, Côte d'Ivoir and other African nations.
-Assessed funding opportunities and structured fiscal applications.
-Conducted research on competitive landscape to inform strategic decisions.
-Identified and selected strategic partners for business expansion.
-Monitored and analysed key sectors for market insights.

International Business Development Consultant

Overseeing all stages of quantitative and qualitative market research projects, from design and execution to analysis and reporting, primarily for pharmaceutical and CPG clients:

-Survey design
-Fieldwork management
-Data exploitation
-Data reporting
-Client presentations

Research analyst

IMOP Insights

Primary research for quantitative market research projects focusing on the media sector.

Field Researcher

I connect the dots of the global supply chain through independent insight on the international cannabis market.

Evidence-based drug policy reform advocate.

8 years of experience delivering advice & custom intelligence to medical, pharmaceutical, recreational, and CBD companies in 20 countries and 5 continents. 

•Commercial strategy
•Bespoke market analysis
•Capital raise & business plan
•Regulatory, policy & advocacy
•Product & portfolio development

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