Benjamin A.'s Linkedin Analytics

Seasoned advertising agency leader with 20+ years of experience building creative solutions for global brands. I’ve worked through several major digital shifts; from the early days of SEO to the rise of digital and social, the explosion of the creator economy, and more recently, AI-driven AdTech. Along the way, my journey has taken me from Hong Kong to London, and Sydney to New York, giving me a truly global perspective and appreciation for different cultures and ways of working. Proudly, my work has been recognized at Cannes Lions, Spikes, Shorty Awards, and more. I’ve also had the privilege of judging the Effies, Webbys, and Digiday Awards, something I continue to enjoy as a way to help shape the industry. Leading OK COOL: I currently lead OK COOL, one of North America’s fastest-growing social and creator agencies. We partner with brands like PUMA, Uniqlo, Away and TikTok to push the boundaries of digital engagement, shaping what’s next in culture and the creator economy. Feel free to reach out to me at [email protected] Growth and M&A: My career has been deeply tied to agency growth, M&A, and investment strategy. I was at glue London during its acquisition by Isobar, then helped scale We Are Social before its acquisition by Blue Focus International. Later, I was involved in the PE-led formation of Plus Company, a global agency network backed by CVC Capital and CDPQ Partners. More recently, I’ve supported AI start-up adludio in fund rounds, working with Mercia as a core financier. Now, I consult on scaling, acquisitions, and UK/European companies entering the U.S. market, as well as advising PE firms on agency searches. Beyond the boardroom: Outside of work, I have two great loves: family and sports. I’m a proud husband and dedicated dad to two incredible kids - you’ll probably see them on Zoom very soon - they love a video call. And then sports has always been a huge part of my life, both personally and professionally. I’ve worked with Nike, adidas, PUMA, MLS, Reebok, and others, merging my passion for sport with brand storytelling. And if I'm not working then I'm likely indulging in my passion for fitness training and HYROX, for Chelsea FC - with all the highs and lows that come with that - or in golf with LinksDAO, the Crypto Golf Club, where we recently acquired our second major golf course, pushing forward a new model for modern golf communities. Always open to conversations about culture, creators, and the future of brand-building. Let’s chat!