Arpana Kumari's Linkedin Analytics

As a Technical Consultant II at Adobe, I specialize in email marketing, marketing automation, and campaign performance optimization. I design and execute scalable, high-impact email campaigns using HTML, CSS, JavaScript, and advanced A/B/n testing strategies to improve deliverability, engagement, and conversion rates. I bring deep technical expertise in email QA, responsive design, and cross-client rendering validation using tools like Litmus, EmailOnAcid, and BrowserStack. My work ensures emails perform consistently across devices, browsers, and email clients. With hands-on experience in Adobe Campaign, HubSpot, and MoEngage, I develop dynamic workflows, behavioral triggers, and segmentation strategies that align closely with CRM and lead lifecycle goals. I also support CRM data integrity, hygiene, and reporting to help marketing and sales teams operate more efficiently. Holding a BTech in Computer Software Engineering, I’ve contributed to both enterprise teams and SaaS environments—bridging the gap between marketing strategy and technical implementation. Key Skills & Tools: ✔ Email Development (HTML, CSS, AMP for Email) ✔ A/B Testing & Multivariate Testing ✔ Campaign QA & Cross-Platform Testing ✔ Adobe Campaign, HubSpot, MoEngage ✔ CRM Optimization & Lifecycle Segmentation ✔ Marketing Automation Strategy ✔ Martech Stack Implementation ✔ Email Deliverability & Performance Metrics 📩 I’m open to connecting with hiring managers, recruiters, and marketing leaders looking for expertise in email marketing operations, technical marketing consulting, or B2B/B2C marketing automation. Let’s connect!