Performics

● Utilized web analytics tools to analyze user behavior, identify conversion bottlenecks and optimize user flows, leading
to a 75% increase in organic traffic and a 40% reduction in bounce rate.
● Led the implementation of search optimization strategies for OTT & entertainment industry, driving a 50% increase in
organic app installs and a 40% boost in user engagement.
● Executed data-driven campaigns to optimize app marketing performance, resulting in a 40% reduction in user
acquisition costs and a 15% increase in conversion rate for subscriptions.
● Designed and implemented daily reporting system on Google Data Studio to track website and app visibility, resulting
in a 20% reduction in technical issues and a 55% increase in overall visibility.

Analyst

Kreative Keeda Entertainment

● Spearheaded the creation and execution of a brand development initiative, including brand positioning, messaging, and
visual identity, which resulted in a 45% increase in brand recognition and customer loyalty.
● Conducted comprehensive market research on consumer trends, competitor analysis, and target audience segmentation
● Developed data-driven strategies that increased market share by 30% within 4 months.

Marketing Executive

Currently pursuing my Master's of Science degree in Business Analytics. Passionate about transforming data into actionable insights and driving marketing strategies that make an impact. 
I have previously worked as a Marketing Analyst with Performics - Publicis Groupe. I had been working on campaigns for the OTT and entertainment industry in the App Marketing vertical. I was assisting multiple brands in measuring, reporting, analyzing, and optimizing their websites for improving visibility and traffic. My major strength is having a data-driven approach and an analytical mindset. 
Let's connect and explore the intersection of business analytics and marketing! Ready to turn data points into success stories!

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Arpit Ghatoriya's Linkedin Analytics

Arpit Ghatoriya

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Arpit Ghatoriya

Want to drive more opportunities from LinkedIn?

Arpit Ghatoriya's Linkedin Analytics