UpGuard

• Managing a team of 6 writers to increase traffic and conversions to UpGuard.com
• Managing projects and streamlining tasks for the team to carry out efficiently

Content Marketing Manager

BetterHelp.com

• Hiring and onboarding all team members currently on the SEO team
• Managing a team of 4 to scale traffic and conversion growth for BetterHelp.com and sister websites
• Project ideation, support, and launch for team members while making sure team of 10+ is hitting growth goals and KPIs on a weekly basis
• Supporting new and existing content creation and content optimization initiatives
• Collaborate on ad-hoc optimization projects
• Working alongside Engineering, Design, and Product to optimize existing website content and design
• Effectively project manage campaigns with many different components

Sr. SEO Marketing Manager

• Execute the day-to-day details of larger SEO projects including creating new pages and implementing on-page optimizations
• Manage and collaborate with a team of writers and editors to incorporate SEO friendly writing in our content
• Weekly analysis to report on SEO metrics for BetterHelp.com, pulling data using AHREFs, Google Analytics, Google Search Console, Mixpanel, Looker
• Implementing on-page changes inside website content management systems (inside HTML)

SEO Marketing Manager

• Link building initiatives
• Technical on-page optimization

SEO Analyst

BrightEdge

BrightEdge is the global leader in enterprise content marketing and SEO, helping more than 8,500 of the world's largest brands stay ahead in the rapidly evolving Internet landscape. BrightEdge S3 harnesses the power of analytics on big-data to drive revenue from web sites, search engines and social networks across the globe in a measurable, predictable way. BrightEdge is based in Foster City, CA with offices in New York City, Chicago, London, Tokyo, and Sydney.

• Training new and seasoned clients on best using the software for strategic initiatives
• Setting up each client account to reach their SEO/content marketing initiatives
• Work cross-functionally with Sales, Account Management, Product, and Support to drive client strategy and success

Customer Success Manager - SMB

Fourandhalf - Internet Marketing for Property Managers

• Leading operational functions involving 100+ client accounts
• Carrying out client marketing campaigns from start to finish
• Structuring a campaign strategy per each clients individual company needs
• Social media marketing
• Content marketing/SEO
• Tracking client progress through Google Analytics
• Using MailChimp/Get Drip for email marketing campaigns
• Creating/designing/optimizing social pages
• Creating promotional videos
• Leading the production process for client videos
• 1 of 4 founding members of the company's Growth Hacking Team

Marketing Account Manager

J. Elliot Marketing

•	Web design work using WordPress
•	Interviewing skills utilized for annual scholarship winner
•	Article writing/formatting with text and images

Marketing Intern

I'm a passionate storyteller, as well as a reliable team player, who can continuously meet goals and push the boundaries on great work.

Taplio

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Arpita Sidhu

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