UpGuard

I drive the development and execution of our content strategy to engage, educate, and convert our target audience. Leading a global team of content creators, I oversee the production of high-quality assets—including blog posts, eBooks, whitepapers, videos, and infographics—that align with our brand and business goals.

- Content Strategy & Execution: Develop and implement a data-driven content strategy that supports business objectives and enhances brand authority.
- Team Leadership: Lead and mentor a global team of writers, designers, and SEO specialists to create compelling, high-performing content.
- Marketing Funnel Optimization: Identify content gaps across the customer journey and proactively develop content that nurtures leads at each stage.
- Thought Leadership: Stay ahead of industry trends and develop content that positions our brand as a trusted voice in the market.

Manager, Content Marketing

BetterHelp.com

• Hiring and onboarding all team members currently on the SEO team
• Managing a team of 4 and project managing a team of 10 to scale traffic and conversion growth for BetterHelp.com and sister websites
• Project ideation, support, and launch for team members while making sure team of 10+ is hitting growth goals and KPIs on a weekly basis
• Supporting new and existing content creation and content optimization initiatives
• Collaborate on ad-hoc optimization projects
• Working alongside Engineering, Design, and Product to optimize existing website content and design
• Effectively project manage campaigns with many different components

Sr. SEO Marketing Manager

• Execute the day-to-day details of larger SEO projects including creating new pages and implementing on-page optimizations
• Manage and collaborate with a team of writers and editors to incorporate SEO friendly writing in our content
• Weekly analysis to report on SEO metrics for BetterHelp.com, pulling data using AHREFs, Google Analytics, Google Search Console, Mixpanel, Looker
• Implementing on-page changes inside website content management systems (inside HTML)

SEO Marketing Manager

• Link building initiatives
• Technical on-page optimization

SEO Analyst

BrightEdge

BrightEdge is the global leader in enterprise content marketing and SEO, helping more than 8,500 of the world's largest brands stay ahead in the rapidly evolving Internet landscape. BrightEdge S3 harnesses the power of analytics on big-data to drive revenue from web sites, search engines and social networks across the globe in a measurable, predictable way. BrightEdge is based in Foster City, CA with offices in New York City, Chicago, London, Tokyo, and Sydney.

• Training new and seasoned clients on best using the software for strategic initiatives
• Setting up each client account to reach their SEO/content marketing initiatives
• Work cross-functionally with Sales, Account Management, Product, and Support to drive client strategy and success

Customer Success Manager - SMB

Fourandhalf - Internet Marketing for Property Managers

• Leading operational functions involving 100+ client accounts
• Carrying out client marketing campaigns from start to finish
• Structuring a campaign strategy per each clients individual company needs
• Social media marketing
• Content marketing/SEO
• Tracking client progress through Google Analytics
• Using MailChimp/Get Drip for email marketing campaigns
• Creating/designing/optimizing social pages
• Creating promotional videos
• Leading the production process for client videos
• 1 of 4 founding members of the company's Growth Hacking Team

Marketing Account Manager

J. Elliot Marketing

•	Web design work using WordPress
•	Interviewing skills utilized for annual scholarship winner
•	Article writing/formatting with text and images

Marketing Intern

Content marketing leader with a strong background in content strategy, SEO, and team leadership. Proven success in scaling global content teams and aligning content initiatives with business goals to drive measurable growth. Adept at using analytical insights to enhance conversion rates and optimize performance across channels. Passionate about creating high-impact, audience-centric content that informs, engages, and converts.

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