Arqum Ali Khan's Linkedin Analytics

I help DTC brands and info product owners build retention systems that drive predictable profit, not just top-line revenue. I’ve worked with 40+ DTC brands and 4 coaches - primarily using Klaviyo for email and retention, and Yotpo & Attentive for SMS - to do far more than just “send emails and texts.” My real focus? That starts with Customer Journey Mapping. Before touching any flows or campaigns, ...I map the full lifecycle: from the first opt-in or ad click, through welcome flows, first purchases, post-purchase engagement, repurchase timing, churn windows, and winbacks. This helps uncover where a brand is leaking AOV, LTV, or trust — and exactly where we can intervene profitably. I don’t rely on templates. I design custom lifecycle flows based on the brand’s product type and purchase behavior: – Consumables? I focus on usage, replenishment, and habit loops. – Premium, one-time products? I build around education, bundles, and post-purchase positioning. – Seasonal buying cycles? I layer timing-based segmentation and cliff strategies. I also run A/B tests that actually move revenue — not subject line fluff. Think: → Pop-up offers (discount vs. gift vs. no offer) → Welcome flow incentives + copy angles → Post-purchase sequencing (education vs. cross-sell vs. UGC) → Abandonment logic (urgency vs. value stacking vs. trust framing) → Campaign themes, bundle structures, and CTA performance I pair that with zero-party data collection and cohort analysis using tools like Lifetimely and Daasity to understand: – How different acquisition cohorts behave – Which entry offers lead to high LTV – Where retention cliffs show up – And which flows are driving profitable second purchases — not just short-term bumps On the backend, I optimize what most marketers ignore: ✔ Deliverability & domain health ✔ List cleaning + segment audits (unengaged, zombie, and high-risk cohorts) ✔ UGC-infused flows + CTR testing ✔ Multi-touch logic for high-intent behaviors (viewed product + no purchase triggers, etc.) And when it comes to campaign strategy, I don’t just rely on discounts. I build around education, emotional buying moments, customer transformation, high-value bundles, and yes — discounts, but only when they make profit sense. Want me to take a look under the hood? I’ll audit your entire retention marketing infrastructure (email flows, SMS, segmentation, offer logic) and send back a full report — free of charge, no strings attached. Just shoot me a DM and I’ll tell you what’s working, what’s leaking, and what to fix first.