PDF Pro Software Inc.

I was brought in to build the organic marketing efforts from the ground up, and to kickstart their transition to SaaS. 

This includes deciding on the website architecture, performing research and audits, and spearheading PDF Pro's SEO campaigns. 

I've researched, written, implemented and optimized 100% of the blog content; going from 0-200,000+ monthly visitors to the site during my time here.

My responsibilities include (but are not limited to): 
- SEO (on-page, off-page, & technical)
- Comprehensive digital marketing audits (SEO, competition, business, etc.), along with a roadmap and next steps
- Create, plan (and write content for) the content calendar and editorial roadmap.
- Strategize, plan, implement, and iterate SEO campaigns (our first campaign ever, and on-going ones).
- Writing (SEO copy, copywriting for webpages and landing pages, content marketing)
- Create & decide the information architecture of the website.
- Laying an SEO foundation with Google Best Practices in mind.
-Communicating with various departments and stakeholders (developers, business owners, project managers, translators, contractors, etc.)

Digital Marketing Specialist

MeaningfulWork

Director of Marketing, Co-Founder

True North Management Inc

Jr. Business Analyst

I'm a B2B & B2C digital marketer with a proven track record and a passion for SaaS and entrepreneurship.

I'll work with you to understand your needs, goals, and audience, then create something that personally addresses your needs and gets you long-term results.

What am I best at?

• Content Writing (blogs, whitepapers, e-books, articles, etc.)
• Copywriting (landing pages, ads, creatives, branding, etc.)
• SEO (on-page, technical, audits, strategy, research)
• Content Marketing (strategy, content planning/editorials, content roadmaps, audits)
• Digital Marketing (digital marketing & business strategy, comprehensive audits, research)


Let's connect and chat!

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