Arshad Bahl

Amrita Health Foods

CEO and Founder

Amrita Global Group

CEO & Founder

IBM Corporation

Worldwide leader for Government marketing, strategy and demand generation for IBM Systems and Technology Group overall.  Launched comprehensive end-to-end global marketing strategy to drive 11% year-to-year growth. Led the delivery of the first Smarter Computing for Industry white paper with Frost and Sullivan.  Enabled  internal and external audiences around this white paper with Government clients.  

Worldwide leader for Smarter Cities marketing, strategy and demand generation for IBM Systems and Technology Group overall.  Launched comprehensive marketing strategy and worldwide plans to help drive 16% year-to-year growth.  

Led the delivery of 2012 IBM Systems and Technology Group Smarter Cities Marketing Strategy to the IBM Smarter Cities General Manager.   

Responsible for the Personal Computer Original Equipment Manufacturer (PC OEM) global marketing strategy. Led the integration of financing into IBM’s Smarter Planet agenda. Led the global financing marketing strategy for the IBM Lenovo Alliance.  Lead strategist for Americas Software Group in Financial Services Sector Marketing Leadership Team.

Responsible for launching IBM’s first-ever software cross-brand offering targeted at the mid-market.

Received the annual maximum number of peer nominated Thanks Awards over last two years. Awarded Marketing Eagle awarded by unit executive in Fall 2007. Selected to join Marketing Leadership Development Program, Class of 2001.

Senior Marketing Manager, IBM Pervasive Computing Division, IBM Software Group

BRIGHTPOD, an Ericsson incubated startup Research

Coordinated strategic alliances and partnerships.

Developed marketing programs and go-to-market planning.

Strategic Alliances Manager

NORTEL NETWORKS

Led competitive research efforts in content delivery and storage market and assisted with strategic initiatives, future investments, acquisitions and partnerships

Business Development and Strategic Planning Manager

BOOZ·ALLEN & HAMILTON INC.

Developed e-business solutions to streamline the U.S Army Medical Center’s Enterprise Consultancy Issue Resolution Process, resulting in 30% operating cost reduction.  

Created and led training program in risk communication to over 60 personnel.  

Negotiated environmental cleanups, resulting in $40M savings to client. 

Initiated and led formal partnership program, accelerating environmental remediation by 40%. 

Developed and presented proposal efforts, resulting in contract wins of $10M

Senior Consultant, U.S. Army, U.S. Airforce and U.S. Navy

Arshad Bahl founded Amrita Health Foods after witnessing his son use a gluten-free and dairy-free diet to aid in his recovery from autism.  Arshad has spent 20 years in strategic, marketing, finance and management roles in Fortune 50 companies.  Arshad has a BSc in Physics, M.A in Envrionmental Policy and MBA in Marketing and Strategy.

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