Artem Maksymenko's Linkedin Analytics

As the Team Lead of the Data & Audience Department, I specialize in developing and implementing strategies for effective audience targeting through multi-channel marketing campaigns. My team and I are dedicated to ensuring high engagement levels and achieving our clients’ business objectives. Key areas of my focus include: • Analysis and Refinement of Ideal Customer Profiles (ICP): Collaborating with clients to define and refine the characteristics of their target audience for more precise targeting. • Development and Execution of Audience Segmentation Strategies: Creating detailed strategies to achieve maximum marketing campaign efficiency. • In-depth Research of Potential Clients: Collecting and analyzing data on target audiences, including those with limited online presence. • Team Management for Data Processing: Coordinating task distribution and ensuring quality execution to maintain accuracy and timeliness. • Verification and Updating of Prospect Data: Ensuring smooth data transfer to the business development team for further action. My approach is based on a deep understanding of client needs and continuous process improvement to achieve the best results.