LiveRamp

Lead Account Director

Habu

Recruited to join a four-person US sales team reporting to CRO at a Series C startup.  Lead execution of banking, media streaming deals and contributed to a tripling of revenue and acquisition.

Habu was acquired by LiveRamp (NYSE: RAMP) in January 2024.

Client Executive

TransUnion

Following Neustar acquisition, assigned to major financial services accounts.  Provided solutions consulting on combined data assets from TransUnion and Neustar’s marketing solutions and advanced analytics.

Industry Executive

Neustar, Inc.

Multi-year President's Club winner with a track record of sourcing and closing incremental 300k to 3mm+ annual contract value deals within financial services, automotive and CPG.  Expert in relationship management across an account portfolio generating 10mm+ in ARR.  Proven negotiator and adept at contract structure and configuring complex technical solutions to specific client needs.

Neustar was acquired by TransUnion (NYSE: TRU) in December of 2021

Senior Director

Bank of America

Leader charged with organizing and redesigning Bank of America owned properties, including bankofamerica.com, which receives 86 million visits per month.   Collaborated with online/mobile channel team and line of business partners to create a business case and receive $5mm in funding to redesign bankofamerica.com/creditcards with a team of 30 individuals.  Launched award winning “Better Money Habits” a financial literacy partnership with Khan Academy from concept to production.

SVP Digital Marketing & Content Strategy

Partnered with agency teams to actively manage paid search, display advertising and onsite personalization for small business marketing, as well as emerging products.

Vice President, Digital Marketing

LendingTree

Leader responsible for managing digital marketing budget of $32 million per year.  Highlights include $2.2 million monthly contribution to LendingTree 2007 operating income before amortization.	 Decreased cost per acquisition 17% and increased lead volume 19% favorable to budget across LendingTree brands

Senior Manager, Online Marketing

Travelzoo

Responsible for spending, managing and auditing Travelzoo’s $12 million online media budget for North America and the UK.  Produced weekly reports for CEO outlining online media spending by contract and profitability

Global Media Investment

Peel Inc.

Managed a team of 3 other media buyers in negotiating, executing and managing media contracts.

Online Media Buyer

Starcom Worldwide

Contributed articles to the award winning publication Insiders Guide while conducting client research and producing reports to forecast ad spending.

Intern

D'Arcy Worldwide

Assisted  executive team managing the business of Sprint PCS.

I am an enterprise sales professional with over 20 years of experience across senior marketing technology and advertising roles.

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