Maskew Media

Get the plan right, nail the videos, win the leads.

Maskew Media offers two solutions 👇

💜 Content Growth Plan:
Bespoke 90-day content calendar tied to business goals
Full content audit, roadmap and audience analysis
One‑to‑one support that turns ideas into leads

🎥 Video Production:
Specialist creatives handle filming, photography and motion design end to end
Cinema‑grade Sony FX kit delivers 4K your prospects notice
Shoot once, deploy everywhere - long, short, horizontal or vertical, all done for you

Results:
✅ More qualified leads
✅ Shorter sales cycles
✅ Authority that compounds with every post

👉 Book your FREE Video Review 👈

www.maskew.media

Founder and Director

Ningi

• Solely responsible for Ningi's marketing material.

• Produced and launched Advice Amplified (video podcast) as a solo producer, receiving an average of 50k views every month across podcast and social platforms with no marketing budget from a fresh start.

• Created the 2023 Q4 fundraising videos achieving the desired £225k in additional investments.

• Increased the average LinkedIn organic post impressions by 119.6% (682 to 1497.5).

Head of Marketing

MVF - 1st in the Sunday Times Best Companies to Work For

Prior to redundancy, I was responsible for overseeing the planning, resourcing, budgeting and prioritisation of marketing material for Producers and Editors.

My key responsibilities included leading projects and initiatives; monitoring continual circulation of performance metrics to inform future decision making; and introducing and managing the processes that help frame and guide the creation of industry-leading videos for performance marketing and communications.

Production Manager

Twinkl Educational Publishing

•  Managed a team of 13 videographers and an SEO specialist to create marketing and revenue-generating products.

•  Out of 6,000+ teacher videos, my content was the most successful and viewed (1m+).

•  Responsible for Twinkl’s video strategy:
       - Widen the scope of video content internationally.
       - Unify videographers across the business.
       - Develop internal cross-team processes.
       - Achieve maximum value from every piece of video content.
       - Evaluate current video offering and introduce new innovations.

•  Led company-wide training (NPS Score: 81) on video marketing strategy.

Video Strategist

Team Leader - Video Content Creators

Video Content Creator

No plan? No content? No problem.

Maskew Media offers two solutions 👇

💜 Content Growth Plan:
Bespoke 90-day content calendar tied to business goals
Full content audit, roadmap and audience analysis
One‑to‑one support that turns ideas into leads

🎥 Video Production:
Specialist creatives handle filming, photography and motion design end to end
Cinema‑grade Sony FX kit delivers 4K your prospects notice
Shoot once, deploy everywhere - long, short, horizontal or vertical, all done for you

Results:
✅ More qualified leads
✅ Shorter sales cycles
✅ Authority that compounds with every post

👉 Book your FREE Video Review 👈

www.maskew.media

Do I look like someone who gives a fuck? 

I do give a fuck. I give many fucks. 😍 


Gemma Francis and I had an amazing time with Sixty., filming with Ellie Simpson and Joe Sheffield and some awesome actors to create some content for their learning platform about railway safety.

You should definitely check out Sixty. - they're awesome people and we had a great time working with them on this shoot day!

 💜

If you're looking for some video content, well you've come to the right place.

I've got the cameras.
You've got the money.
It's the perfect match!

Too pushy?
Hahahah I haven't done my sales training yet.

Arthur Jones 💜

Strategy and Production to Grow Your Business | Maskew Media Founder

🎙️ NEW PODCAST 🎙️


👉 The Business Engine 👈

You'll be listening to experts share actionable tips for how you can improve your business. 

We'll be hearing from founders, creators, leaders, innovators and experts giving you advice for you to run a profitable and successful business.

Filming is starting this month in Maskew Avenue!

I'll see you in Q1 2026 on YouTube, Spotify and Apple Music 💜

Have you got a podcast? Why not?

I've got my podcast launching in a few months 👀 I can't wait!

Until then, I'm still helping others create theirs...

Here's why you should have a podcast:

1️⃣ Parasocial relationships
2️⃣ Develop the middle of the funnel
3️⃣ Short form content generator
4️⃣ Borrowed authority
5️⃣ Stronger distribution
6️⃣ More opportunities for you and clients
7️⃣ Simple to do 

Each one of those is a good enough reason alone, but together make podcasts one of the most powerful video tools you can use.

How much does it cost though?

Well it's not free and takes time, but it siiiiiignificantly cheaper than hiring a marketeer with significantly more upside.

or...

You can just go on others' podcasts!



One more thing... 
I don't know what to call my podcast. I'm thinking maybe:

Maskew What Works

I'm struggling to finalise a name though. Any tips?

Don't waste your money if your content is messy.

If your content isn't working, you don't need:

❌  Better cameras
❌  Better lights
❌  Better set-up
❌  Better editing

You need:

✅  Be clear on the problems you solve
✅  Be clear on who you make content for
✅  Be clear on what your business does
✅  Be clear on how the journey looks for your viewers

Once that's all done, then you can start refining the other parts of your production to boost engagement and impressions even more.

Awful content doesn't get better with fancy cameras.

You wanna know how to make your content even better?...

A personalised, FREE scorecard is always a good place to start! 
https://lnkd.in/eth_8U_q

Here's what you need to post on social media:

1️⃣ Content that revolves around a problem.

2️⃣ That problem relates to your business.

3️⃣ You are an expert at fixing that problem.

4️⃣ You provide various ways to showcase you're a problem solver:
 • Quick tips
 • Testimonials
 • Talking heads
 • Work showcase
 • Relatable humour
 • Value comparison 
 • Behind the scenes
 • Controversial takes
 • Expert collaborations

5️⃣ People think this problem is too big to handle on their own.

6️⃣ People pay you to solve their problems.

7️⃣ You get money.

8️⃣ You can start a LinkedIn course.

9️⃣ Yacht.

Had a great morning shoot some content with Gemma 🔥

New videos and photos, ready for the new podcast coming sooooon 👀

Happy Monday 💜

I'd love you to disagree with me.

There's a lot that goes into great content, especially great videos.

I think the most important parts are:

STORYTELLING:
Does the video flow nicely? Is there a reason for people to stick around? Are you using props to clarify your point? Is there a payoff for the viewer? Is there a knowledge gap you can pull people through? Is it relatable? 

PURPOSE:
Why are you posting? Who are you posting for? What do you want people to do once they've looked at your content? How do you want them to feel? What do you want them to think about you?  How does it correlate yo your business offering?

SCRIPT:
Is it succinct? Is it simple to understand? Is it focused on the viewer? Is it already common knowledge? Is the language accessible? Is there a curiosity piquing hook? Have you explained what actions the viewer should take?

Then,

Just go down the list and fix everything else!

Easy!

Well... Not always. 

Luckily for you there are some keen people here on LinkedIn, ready to help you, all you need to do is send a message! 

Or complete your scorecard on my profile, whichever you prefer.

Have an awesome day! Ciaooooo

There's a lot to think about. Focus on this...

Don't worry about your target audience.

Target audience definition:
      'A target audience is a specific group of people who are most likely to be interested in and benefit from your product, service, or message.'

Instead of trying to relate to that target audience, try to relate to the problems that they have.

They're not too dissimilar, but target audience feels more like who you're shouting your message at; on the other hand, when you focus on problem statements, it's a little more like those people are seeking out a solution and discover you.

Answer these questions:

   -   What problems do people have?

   -   What solutions can your videos offer?

   -   How does it relate to your business?

   -   How can you position yourself as the best option?


------------


If you're looking for some help with your content, complete your Scorecard below:

 ✅ Free
 ✅ Takes 3 minutes
 ✅ No newsletter sign up
 ✅ Personalised advice for your content
 ✅ It's fun!

https://lnkd.in/eth_8U_q

Posting is a pain in the arse sometimes.

Making good content to go out all of the time can be tiring, especially if you're a perfectionist.

Sometimes you've just got to post it though.

1️⃣  Make templated aesthetics
2️⃣  Document what you're doing
3️⃣  Outsource elements which take away time from your business
4️⃣  Don't worry about it

Literally nobody cares but you reaaaally. 

Follow for more original thoughts.

Okay, so I don't always believe this...

I think phones are good for 90% of content produced.

Sometimes, you want to showcase your brand in the best light possible, and the quality of your content often reflects the quality of your business.



5 times when quality is vital:

● Brand hero video: Your main brand video should look and sound expensive because it’s often the first impression people get.

● Big launch or campaign advert: If you are paying to push an advert, the production quality should match the money you're spending on reach.

● Flagship event highlights: Conferences and big events deserve pro cameras, great audio and multiple angles to showcase you in the best way.

● High ticket sales video: If the offer is premium, the production quality needs to back up the price tag.

● Evergreen course or training: Paid training people will watch for years should feel professional, not like a rushed Zoom call.




5 times where quality is secondary:

● Daily LinkedIn or Instagram posts: Consistent, clear phone videos with strong hooks beat one cinematic upload a month.

● Trend and news reactions: Getting a quick opinion out today is better than a polished video next week when nobody cares.

● Founder talking to camera: People care more about your honesty and message than whether you shot it on a cinema camera.

● FAQ and objection buster clips: As long as they can see and hear you, answering the exact question is what sells.

● Testing new ideas or offers: Use simple phone videos to test hooks and concepts first, then invest in high production once something proves it works.



Disagree?

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Arthur Jones 💜

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