Self Employment

With over 10 years of experience in web analytics across both agency and client sides, I pursue a freelance path, combining flexibility with impactful collaboration on data-driven strategies for global players. My key activities focus on:

* Collaborating with large international companies
* Driving sales growth through Conversion Rate Optimization (CRO)
* Developing, implementing, and maintaining analytics ecosystems
* Leveraging data-driven insights to support decision-making
* Empowering clients with in-depth knowledge of GA4 and GTM

Tools: GA4, GTM, BigQuery, Looker Studio, Segment, HotJar, CDPs

Freelance Web Analytics Expert

Hebe Jeronimo Martins Drogerie i Farmacja

Implementation and maintanance of analytical tools (GA4, GA360, Firebase,
GTM360, whole GMP suite).
Supervision and cooperation with external vendors/agencies on Google Cloud
technologies used on websites and in the mobile app (Reco AI models, Vertex
AI, Big Query, Google Storage).
Preparation and maintanance of company reporting on sales and Digital Media
performance.
Ongoing conversion rate optimisation by running A/B tests on website and in the
mobile app.

Web Analytics Manager

4finance

Managing all important analytical tools used across company - such as Google Analytics 360, Google Analytics 4, Firebase or Big Query.
Development of internal tools to help markets achieve better results - marketing performance dashboards (Looker and Google Data Studio), econometric models (based on raw data from Google Big Query and data from internal systems).
Constant consultancy on marketing channels performance across all the products in the group. Keeping touch with latest tools and implementing them in the group. Educating internal clients on web analytics topics and running trainings.
Helping markets with Conversion Rate Optimisation.

Head of Web Analytics

Implementation and management of Google Marketing Platform tools (Google Analytics 360, Optimize 360, Display & Video 360, Search Ads 360, Data Studio, Tag Manager 360) for 20+ brands operating in 16 countries.
Designing and setup of adanced GA360 tracking (server-to-server) made in close cooperation with dedicated IT team.

Web Analytics Expert

Value Media

Implementation of web tracking using Google Tag Manager (Google Analytics, DoubleClick Campaign Manager, HotJar, Crazy Egg, Ignition One, SaveCart, etc.)
Google Analytics reports and analysis
Creating Macros using VBA in MS Excel

Web Analyst

Implementation of web tracking using Google Tag Manager
Preparing Google Analytics reports
Microsoft Office support

Junior Web Engineer

iProspect (former Marketing Wizards)

Tracking implementation using Google Tag Manager.
Advanced work with tracking tools (Google Analytics, Adobe SiteCatalyst): events, goals, conversion funnel optimization etc.
Preparing developed web analysis with recommendations.
Configuration and management of customers’ GA accounts.
Web analytics customer consulting and running courses (web tracking, GA etc.).

Associate

Marketing Wizards Group

Daily and ROI (weekly, monthly) reports configuration (MS Excel) and automation (VBA).
Creating tools for work in MS Excel automation using VBA.
Using Google Tag Manager, Google Analytics, DoubleClick Search.

Citibank International Plc

Monitoring questionable transactions. Working with MS Office (including VBA)

AML Analyst

Credit Agricole Bank Polska S.A.

[IT]: Creating a digital database of customers under KYC procedure.
[Compliance]: Analysing and digitalizing customer FX agreements.
[TPD]: Preparing ROI reports per product and per client.
MS Excel tools for automation (VBA).

Internships in IT, Compliance and Transactional Products Departments

With over 10 years dedicated to Web Analytics, my expertise centers on project management and harnessing data insights. Proficient in tools like Google Analytics, Google Tag Manager, Big Query, and Looker Studio, I specialize in translating intricate data into actionable strategies. 
My approach underscores the significance of solid implementation of tracking, data visualization and aims to consistently deliver meaningful outcomes for the stakeholders.

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