Multi-blockchain NFT aggregator coNFT

coNFT - Multichain Web3 platform
- Assembled a cross-functional team of 12 professionals: senior coders, data analysts, and marketers.
- Managed a dev team in a flexible agile approach in weekly sprints. Prioritized backlog by ICE method. 
- Curated Product Strategy, Roadmap, and UI / UX based on User Stories for main pages, incl. feeds, search, portfolio, and profile page.
- Successfully transformed concept to MVP in 3 months. 
- Created Go-to-Market Strategy incl. Ambassador Program, Testnet activity, Web3 & NFT Landscape Partnerships, Twitter & Discord community growth, reaching 30K followers, among them 400 Web3 influencers.

Head of Digital

- Invested 80+ web3 and blockchain projects at early-stage in 2021 - 2022, incl. fundamental projects and blockchains like Mina Protocol, Immutable X, NYM, Moonbeam, Acala, Galaxy, Biconomy, Tribe, Vega, Clover, Swarm, Efinity, and others.
- Thoroughly researched projects to assess their tokenomics, credibility, value, and future potential. Conducted due diligence and assessments of the tokenomics based on its purpose and business model.

Web3 Investor

Dodo Brands

Dodo Brands - international franchising company present in 16 countries, operates under Dodo Pizza, Drinkit, Doner42 brands.  841+ pizza locations, fastest-growing restaurant chain in Europe.

- Built and led the Digital & Media department: set goals (OKR), identified strategy, and translated it into an action plan.
- Motivated in-house team, incl. hirings, performance reviews. Organized cooperation with top Agencies.
- Delivered a Media Strategy for 2020-22 that contributed to +58% YoY in 2021 and 1st Pizza Brand in the CIS region, 1st place in the food trust index shared with KFC, and joining the top 3 fast-food chains, surpassing Burger King.
- Our team received the Effie Gold Award for Pizza of the future campaign in 2021, the first National campaign in 2019.
- Curated Media, Digital, and National TV strategies, incl. performance optimization, and result evaluation. Doubled brand TOM 23 to 51 in 3 years. 10x ROI on Ads Campaign.
- Responsible for the whole Dodo Brands advertising budget amounting to $25M USD per year. Produced reports on ad efficiency on all levels: 12% of total revenue attributed to National campaigns. Saved 30% by year deals. 
- Supervised the development of iOS and Android apps with ASO optimization; participated in launching a new global website; launched and promoted a franchise website, developed analytical systems and dashboards.
- Prepared over 60 unique promo campaigns with numerous awards. Collaborated with Blizzard, CyberPunk 2077, Sony, MSI, HyperPC, World of Tanks, Twitch, Youtube, etc.
- Identified 3 audiences by affinity index for comm. strategy. +25% TOM growth in 1.5 years. 2x to ordinary campaigns.

2019 Promoted to Media Director:
- Organized media tender for national TV. 
- Shifted media from TV to digital, digital share increased from 10% to 50%. 
- Conducted campaigns to turn the tide with falling revenue. Launched campaigns to stimulate customer return. Tested online-2-offline campaigns (O2O) to promote restaurants.

Media Director

2018 Promoted to Head Of Digital Marketing in Dodo Pizza Eurasia:
- Set up first national digital campaign with goal to support national TV ads.
- Formed digital ads team: marketers, analytics, managers.
- Updated platform for local digital campaigns: BI platform launch for data management. Launch iOS and Android apps with ASO optimisation. 
- Organization of digital performance tender. Attracted agency for digital performance campaigns. Started apps promotion in google, facebook, in-app traffic. Activated app analytics: firebase, appsflyer, appmetrica.
- Produced institutional research reports on macro trends in digital and media as well as food and delivery sector trends for internal clients. 

2017 Started work as Digital Marketer in Dodo Pizza Eurasia:
- Created platform for local digital campaigns. Including digital agencies catalogue, instructions for local digital investments and ROI calculations, preparing first digital creatives, promotions, discounts. Settings of Google Tag Manager, Analytics, Metrics.  
As a result more than 450 pizzerias used platform in more than 200 cities.  
- Grew customer base in first 6 months: more than 25% of all new clients were attracted from digital ads monthly. Up to 10% of all income made by digital ads.
- Introduced unit economy, LTV, CPO model for performance ads launch. Tested various offers & landing pages to lower transaction costs and entry threshold. 50% of installs attracted by paid ads.

Head of Digital Marketing

Novikov Business School

Conducted Digital Marketing lessons at Digital Marketing course for Restaurants

Digital Marketing Tutor

QuestQuest.net

- Coordinated teams to launch website aggregator, iOS & Android Apps, CRM, analytics dashboards, franchisee financial and bookkeeping reports. Optimized conversion through experiments, tests and growth hacks.
- Created a national marketing strategy that increased MAU from 10K to 150K, incl. SEO, Performance Ads, SMM.
- Created a marketing department to provide full marketing support in franchisee cities. 
- Created and tuned email series to communicate with clients, increase return rate and repeat sales.
- Supervised team in order to delegate administrative work, project development, and assistance to franchisees in search for real estate, construction, decorations, design, and marketing.  
- Plus 2 years participated in strategic sessions to set the overall Strategy and Business goals.

KPMG

- Performed comprehensive audits on multinational corporations including Panasonic, Adidas, Oriflame, Kaspersky Lab and Motorola Solutions
- Developed a deep understanding of companies and industries; analyzed financial statements and significant disclosures. Assessed the quality of financial reporting based on IFRS, incl. inventory write-down, revaluation, impairment of assets, investments in CAPEX
- Responsible for junior auditors.  Organized meetings with company’s officials. Presented complex data in easy-to-understand charts and visuals using Microsoft Excel

Auditor

KingPeon

Online platform to connect gamers and facilitate in-game commerce. 
- Built a monetization funnel based on LTV. Introduced analytical dashboards for digital performance. 
- Created marketing strategy that achieved 100K in monthly active users (MAU) in 12 months and #1 in the CIS region by trading volume, incl. , including SEO, Performance Ads, SMM and others.
- Coordinated programmers to create and develop Website CRM system, Sales forecasts, Accounting System, and Internet Ads analytics in order to get a competitive advantage and understand results based on marketing experiments. 
- Optimized site elements to boost sales, based on audits, competitors analysis, and search for weaknesses. 
- Optimized conversion rates by A/B tests, product growth hacks, and other marketing experiments.
- Created and tuned email series to communicate with clients, increase return rate and repeat sales.
- Worked with fan sites, websites, blogs, translators, streamers (twitch), and video bloggers (youtube). Monthly audience of supported projects up to 2 million unique visitors.
- Taught and supervised a team in order to delegate operations and project development.

15+ years of experience in digital ads & media, customer acquisition, growth-hacking, and e-commerce.
Proactive entrepreneur with experience in building teams and leading product development.
ACCA member with BIG 4 experience in financial ratios, PnL, cashflow, and Masters in Accounting and Finance.
Web3 enthusiast: invested in 80+ web3 projects at an early stage. Bitcoin investor since 2013 at Mt.Gox.

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