Product-Led Alliance

Member

Consulting

Growth-oriented Digital Strategist. 

I help marketing teams to face product growth projects for different areas using methodologies such as Inbound Marketing, Product Led Growth, Growth Hacking. 

Focus on decision-making efforts based on analytics and management of large volumes of information.

Linkedin Advertising 
SEO/SEM
Facebook Advertising 
Google advertising
Marketing Automation 
AI Marketing

Digital Marketing Strategist/Growth Marketer 

RedMas

Senior Sales Manager - REDMAS - Cisneros Interactive

Cisneros Interactive

Managed company key accounts with Marketing Agencies and direct clients promoting own media products and official representations Programmatic Video and Display, Digital Audio, App Games Video Rewarded, LinkedIn, Google Ads, Facebook and Spotify. 

Led to open LinkedIn market, managing to activate new customers accounts in different fields, finance, banks, CPG, automotive, telecom.

Senior Sales Manager

Millicom International Cellular/ Tigo/ Bolivia

-Supervision y Ejecucion de  Modernization  Project SWAP from Huawei to Ericsson
-Supervision y puesta en Servicio  de RED LTE Ericsson Tigo Bolivia
-Implementación y puesta en servicio de portadoras WCDMA - MultiCarrier Strategies 
-Manejo de la Red 3G/HSPA Nacional
-Seguimiento de Proyectos de Puesta en Servicio de nuevos elementos en la RED UMTS
-Auditoria de Parametros RNC  Huawei

Senior Planning & Optimization Engineer GSM/3G/LTE

-Manejo de la Red 3G/HSPA Nacional
-Seguimiento de Proyectos de Puesta en Servicio de nuevos elementos en la RED UMTS
-Auditoria de Parametros RNC  Huawei 
-Experiencia Huawei Network RAN10 a RAN 12
-Monitoreo y Auditoria de Upgrade RAN10 - RAN12
-Optimizacion de Red UMTS (power resource, Channel Element Resource, Transmission Resource, Code Resource), para asegurar Calidad y Acceso.
-Propuesta de Mejora de SoftHandoverOverHead, optimizando capacidad en la Red UMTS.
-Planificacion de Vecindades de la Red UMTS a Nivel Nacional.  
-Planificacion y Optimizacion de Scrambling Codes
-Optimizacion y Monitoreo de parametros IRAT
-Deteccion de Interferencias internas y externas monitoreando RTWP Parameter.
-Optimizacion de uso en Interfaz IUB ATM-IP.
-Balanceo de Carga Nivel RNC Huawei.
-Optimizacion de Parametros de Acceso a la Red vs Capacidad.
-Experiencia en BenchMarking Drive Test y Post Proceso
-Utilizacion de Software de Optimizacion Y Planeacion Schema Mentor para analisis de performance de la RED 3G/HSPA
-Monitoreo en  HSPA+ performance

Access Optimization Engineer GSM-3G

-Soporte de Ingenieria a nivel RF para el Departamento de Atencion al Cliente.
-Monitoreo de KPIs General GSM/UMTS. 
-Resolucion de Problemas de Calidad a nivel RF de Clientes en General.
-Monitoreo Diario de Alarmas 2G/3G.
-Ejecucion de Pruebas de Drive Test y Pruebas Indoor para resolucion de Problemas de Calidad.
-Elaboracion de Reportes de Performance de la calidad de las Redes 2G/3G.

Access Quality Engineer

Monitoreo de Alarmas en las Redes 2g/3G Nivel Nacional.
Monitoreo de Alarmas BSS,RBS,TX.
Mejora de Monitoreo de Alarmas mediante Desarrollo de Visualizacion de Alarmas en entorno WEB Dinamico

NOC Engineer

Marketing Hub Inbound

Marketing Hub is an agency specialized in performance marketing that has the focus of Inbound Marketing as a strategic methodology. 

It allows companies to focus their efforts on acquiring new customers and building loyalty, helping them grow sustainably in the digital environment.

Co Founder

GGOCUT

Digital Growth | Strategist & Analytics |AI Research

Digital Marketer and Engineer with specialization in strategy and analytics focused on growth.

I rely on large amounts of information to achieve demonstrable and measurable results.

Extensive knowledge and experience with experience in Web Analytics, online media advertising planning, programmatic advertising, e-commerce.

It is demonstrable that information is power and we have it just a click away.

Are you still wondering on which platform and in what format to distribute your content?

Depending on your target audience, this graph will clarify some doubts and give rise to experiments. Source: EMARKETER

Arturo Tapia Montero

If you're in marketing and you're using AI just to generate interesting and cool  ad copy... let me tell you, you're not using it correctly.

According to the State of Customer Engagement study by Twilio, brands and/or companies that have adopted the use of AI have experienced excellent results.

✴ 45% seeing improved customer satisfaction scores
✴ 41% reporting better data-driven decision making
✴ 41% experiencing improved market segmentation and targeting

Another very important aspect is the integration of data with AI and this is a field that is still developing within companies, but it is crucial. The report mentions that 59% of tools related to Consumer Analytics that businesses use already have an AI integration or deployment

"It is worth noting that Engagement Leaders are more likely to leverage AI in every platform than other lower-maturity brands."

You can review the report at this link: https://lnkd.in/eBarw8ud

#marketingscience #AIMarketing

twilio.com • 1 min read

Cutting-edge digital engagement and AI trends of 2024

Let's use some psychology to convince our audience.....

How information is presented in marketing communications is crucial. One tool that can help us is the Framing Principle. 

Framing is used across various marketing aspects, including product presentation, pricing strategies, and advertising. By leveraging the framing effect, marketers can:

➡ Create a more favorable perception of a product or service
➡ Influence consumer behavior and decision-making
➡ Drive engagement and conversions

#marketingscience


Arturo Tapia Montero on LinkedIn • 2 min read

Framing Effect in Marketing: Influencing Perception to Drive Decisions

Calling video editors....use AI!

I always maintain that AI is not here to take away our jobs, it is here to help us be more productive.

This tool will save many hours of work for video editors, designers in marketing teams and agencies.

Klap allows you to convert long videos into shorts, reels and videos for TikTok in a few seconds.

The free version gives you up to 4 shorts with the best of the videos and gives them a virality score according to the video elements and the transcript.

Try Klap here: https://klap.app/

#marketingscience #AI

klap.app • 1 min read

Klap | Turn videos into viral shorts

Do you prefer save 5$ or gain 5$? .......

Loss aversion is a psychological principle that plays a big role in how we make decisions. It means we feel the pain of losing something more than the pleasure of gaining something of equal value.

How can we use it in marketing?  check the article. 

#marketingscience

arturotapia.substack.com • 3 min read

Do we prefer not to lose rather than win?

Tired of trial and error with ads?   Wish you had a peek behind the curtain of your competitor's strategies? ...... I got you!

You can use the 3 most important advertising platforms to get inspiration and spy on competitors for free. 

After checking this you will be able to :

⚡ Craft Compelling Ads: Gain inspiration from real-world examples across Facebook, Google, and LinkedIn.

⚡ Spy on Your Competitors (Ethically!): Uncover their ad formats, messaging, and targeting strategies.

⚡ Stay Ahead of the Curve: Identify trending ad formats and content types to keep your campaigns fresh.

⚡ Boost Your ROI: Optimize your ad spend by learning what truly resonates with your target audience.

Here the links 
Meta Ads Library : https://lnkd.in/e8UsXTjW
LinkedIn Ads Library: https://lnkd.in/ePU6s_8t

⚡ Bonus: If you want to know how to use AI to improve the ads you discover in the Ad Library, I have prepared a white paper that will help you.

Check it here : https://lnkd.in/gnR3Q9ZQ

#marketingscience

3 Ads Library

We are approaching the middle of 2024 and I am sure that in just a short time your information search behavior has changed, perhaps you have not realized it but you no longer search for information as you did before.

These guys of Growth.Design are great.

In this example, the psychological principles of Loss Aversion and Spark Effect can be applied to UX, which combined in the same action are powerful.

Taplio

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Taplio

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